Building Virtual User Interfaces of Household Appliances for Marketing
Article No.: 3, Pages 1 - 7
Abstract
User experience is one of the most significant factors that impact users’ opinions about products. This also applies to the user interfaces of household appliances. However, realistic interactive presentation of user interfaces of such appliances in a virtual form remotely over the Internet is challenging. In this paper, we present and compare two different methods of interactive presentation of an oven touchscreen control panel. The panel was precisely recreated as an interactive 3D model, reflecting both its appearance and functionality. The system allows users to interact with the control panel using a mobile device touchscreen or hand movements in a virtual reality environment. We describe an experiment aimed at evaluating and comparing different forms of interaction to determine the benefits and barriers to the presentation of complex products in a virtual form for marketing purposes.
References
[1]
Mariano Alcañiz, Enrique Bigné, and Jaime Guixeres. 2019. Virtual Reality in Marketing: A Framework, Review, and Research Agenda. Frontiers in Psychology 10 (2019). https://doi.org/10.3389/fpsyg.2019.01530
[2]
A. Alshaer, H. Regenbrecht, and D. O’Hare. 2015. Investigating visual dominance with a virtual driving task. In 2015 IEEE Virtual Reality (VR). 145–146. https://doi.org/10.1109/VR.2015.7223337
[3]
Barbara Borusiak, Bartłomiej Pierański, and Sergiusz Strykowski. 2017. Perception of in-store assortment exposure. Studia Ekonomiczne 334 (2017), 108–119.
[4]
Maya F. Farah, Zahy B. Ramadan, and Dana H. Harb. 2019. The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing. Journal of Retailing and Consumer Services 48 (2019), 136–143. https://doi.org/10.1016/j.jretconser.2019.02.016
[5]
Jakub Flotyński, Dominik Strugała, Krzysztof Walczak, Anna Englert, Mikołaj Maik, Adrian Nowak, and Tomasz Jenek. 2019. An Immersive Service Guide for Home Appliances. In 2018 IEEE 8th International Conference on Consumer Electronics - Berlin (ICCE-Berlin),. IEEE Xplore, 370–375. https://doi.org/10.1109/ICCE-Berlin47944.2019.8966215
[6]
Marieke Fransen, Peeter Verlegh, Amna Kirmani, and Edith Smit. 2015. A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising 34 (02 2015), 6–16. https://doi.org/10.1080/02650487.2014.995284
[7]
S. Gebhardt, S. Pick, H. Voet, J. Utsch, T. al Khawli, U. Eppelt, R. Reinhard, C. Büscher, B. Hentschel, and T. W. Kuhlen. 2015. flapAssist: How the integration of VR and visualization tools fosters the factory planning process. In 2015 IEEE Virtual Reality (VR). 181–182. https://doi.org/10.1109/VR.2015.7223355
[8]
Maria Kandaurova and Seung Hwan (Mark) Lee. 2019. The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion. Journal of Business Research 100 (2019), 571–580. https://doi.org/10.1016/j.jbusres.2018.10.027
[9]
Alexandra Kitson, Bernhard E. Riecke, Abraham M. Hashemian, and Carman Neustaedter. 2015. NaviChair: Evaluating an Embodied Interface Using a Pointing Task to Navigate Virtual Reality. In Proceedings of the 3rd ACM Symposium on Spatial User Interaction (Los Angeles, California, USA) (SUI ’15). ACM, New York, NY, USA, 123–126. https://doi.org/10.1145/2788940.2788956
[10]
Ioannis Krasonikolakis, Adam Vrechopoulos, and Athanasia Pouloudi. 2014. Store selection criteria and sales prediction in virtual worlds. Information & Management 51, 6 (2014), 641–652. https://doi.org/10.1016/j.im.2014.05.017
[11]
Christofer Laurell, Christian Sandström, Adam Berthold, and Daniel Larsson. 2019. Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability. Journal of Business Research 100 (2019), 469–474. https://doi.org/10.1016/j.jbusres.2019.01.017
[12]
Joseph J. LaViola, Jr.2015. Context Aware 3D Gesture Recognition for Games and Virtual Reality. In ACM SIGGRAPH 2015 Courses (Los Angeles, California) (SIGGRAPH ’15). ACM, New York, NY, USA, Article 10, 61 pages. https://doi.org/10.1145/2776880.2792711
[13]
Kun Chang Lee and Namho Chung. 2008. Empirical analysis of consumer reaction to the virtual reality shopping mall. Computers in Human Behavior 24, 1 (2008), 88 – 104. https://doi.org/10.1016/j.chb.2007.01.018
[14]
Sandra Maria Correia Loureiro, João Guerreiro, Sara Eloy, Daniela Langaro, and Padma Panchapakesan. 2019. Understanding the use of Virtual Reality in Marketing: A text mining-based review. Journal of Business Research 100 (2019), 514–530. https://doi.org/10.1016/j.jbusres.2018.10.055
[15]
Mikołaj Maik, Paweł Sobociński, Krzysztof Walczak, and Tomasz Jenek. 2022. Evaluating Forms of User Interaction with a Virtual Exhibition of Household Appliances. In Extended Reality, Lucio Tommaso De Paolis, Pasquale Arpaia, and Marco Sacco (Eds.). Springer International Publishing, Cham, 48–62.
[16]
Martin Meißner, Jella Pfeiffer, Christian Peukert, Holger Dietrich, and Thies Pfeiffer. 2020. How virtual reality affects consumer choice. Journal of Business Research 117 (2020), 219–231. https://doi.org/10.1016/j.jbusres.2020.06.004
[17]
T. Piumsomboon, G. Lee, R. W. Lindeman, and M. Billinghurst. 2017. Exploring natural eye-gaze-based interaction for immersive virtual reality. In 2017 IEEE Symposium on 3D User Interfaces (3DUI). 36–39. https://doi.org/10.1109/3DUI.2017.7893315
[18]
Mattias Roupé, Petra Bosch-Sijtsema, and Mikael Johansson. 2014. Interactive navigation interface for Virtual Reality using the human body. Computers, Environment and Urban Systems 43, Supplement C (2014), 42 – 50. https://doi.org/10.1016/j.compenvurbsys.2013.10.003
[19]
Lasse Schölkopf, Mario Lorenz, Mareike Stamer, Lina Albrecht, Philipp Klimant, Niels Hammer, and Johannes Tümler. 2021. Haptic feedback is more important than VR experience for the user experience assessment of in-car human machine interfaces. Procedia CIRP 100 (2021), 601–606. https://doi.org/10.1016/j.procir.2021.05.130 31st CIRP Design Conference 2021 (CIRP Design 2021).
[20]
Paweł Sobociński, Dominik Strugała, Krzysztof Walczak, Mikołaj Maik, and Tomasz Jenek. 2021. Large-Scale 3D Web Environment for Visualization and Marketing of Household Appliances. In Augmented Reality, Virtual Reality, and Computer Graphics, Lucio Tommaso De Paolis, Pasquale Arpaia, and Patrick Bourdot (Eds.). Springer International Publishing, Cham, 25–43.
[21]
G. Thomann, D. M. Pan Nguyen, and J. Tonetti. 2014. Expert’s Evaluation of Innovative Surgical Instrument and Operative Procedure Using Haptic Interface in Virtual Reality. Springer International Publishing, Cham, 163–173. https://doi.org/10.1007/978-3-319-01848-5-13
[22]
Krzysztof Walczak, Jakub Flotyński, and Dominik Strugała. 2019a. Semantic Contextual Personalization of Virtual Stores. In Augmented Reality, Virtual Reality, and Computer Graphics, Lucio Tommaso De Paolis and Patrick Bourdot (Eds.). Springer International Publishing, Cham, 220–236.
[23]
Krzysztof Walczak, Jakub Flotyński, Dominik Strugała, Dariusz Rumiński, Mikołaj Maik, Anna Englert, and Tomasz Jenek. 2019b. Virtual and Augmented Reality for Configuring, Promoting and Servicing Household Appliances. In Advances in Manufacturing II, Justyna Trojanowska, Olaf Ciszak, José Mendes Machado, and Ivan Pavlenko (Eds.). Springer International Publishing, Cham, 368–380.
[24]
D. Zielasko, N. Neha, B. Weyers, and T. W. Kuhlen. 2017. A reliable non-verbal vocal input metaphor for clicking. In 2017 IEEE Symposium on 3D User Interfaces (3DUI). 40–49. https://doi.org/10.1109/3DUI.2017.7893316
Index Terms
- Building Virtual User Interfaces of Household Appliances for Marketing
Recommendations
Evaluating Forms of User Interaction with a Virtual Exhibition of Household Appliances
Extended RealityAbstractA promising application area of virtual reality is the marketing of home appliances. A VR exhibition can combine the visual realism close to physical exhibition spaces with remote access, flexibility, interactivity, user-friendliness, and ...
Building and Employing Cross-Reality
This issue's Works in Progress department lists five projects with a focus on cross reality. The first two involve using Project Wonderland for collaborative projects. The next three use virtual and augmented reality to enhance user capabilities and ...
Evaluation of pseudo-haptic interfaces for perceiving virtual weights
A task of lifting a virtual object is widely executed in Virtual Reality (VR) environments. If users could experience the lifting task with more realistic perception of virtual weight, their senses of presence in a VR environment would greatly improve. '...
Comments
Information & Contributors
Information
Published In
October 2023
244 pages
ISBN:9798400703249
DOI:10.1145/3611314
Copyright © 2023 ACM.
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].
Sponsors
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Published: 09 October 2023
Check for updates
Author Tags
Qualifiers
- Research-article
- Research
- Refereed limited
Funding Sources
- Narodowe Centrum Badan i Rozwoju
Conference
Web3D '23
Sponsor:
Web3D '23: The 28th International ACM Conference on 3D Web Technology
October 9 - 11, 2023
San Sebastian, Spain
Acceptance Rates
Overall Acceptance Rate 27 of 71 submissions, 38%
Upcoming Conference
WEB3D '24
- Sponsor:
- siggraph
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 84Total Downloads
- Downloads (Last 12 months)84
- Downloads (Last 6 weeks)1
Reflects downloads up to 15 Sep 2024
Other Metrics
Citations
View Options
Get Access
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign inFull Access
View options
View or Download as a PDF file.
PDFeReader
View online with eReader.
eReaderHTML Format
View this article in HTML Format.
HTML Format