skip to main content
10.1145/2800835.2804402acmconferencesArticle/Chapter ViewAbstractPublication PagesubicompConference Proceedingsconference-collections
research-article

FlashPolling privacy: the discrepancy of intention and action in location-based poll participation

Published: 07 September 2015 Publication History

Abstract

Predicting users' behaviour from attitudes and intentions provides inexpensive means for studying behaviour on a large scale. The underlying assumption for this is that intention correlates with behaviour. However, recent privacy literature questions the assumption that there is such a correlation. With this paper, we add to the debate by presenting a study comparing intention and behaviour using a location-based mobile participation application. We find no correlation between hypothetical and actual participation, but find that intention to participate differs from actual participation both by frequency and by what the participants (state that they would) participate in. We also find that the most prominent reason for not installing the app and participating in the field study seems to have been privacy concern.

References

[1]
Acquisti, A. Privacy in electronic commerce and the economics of immediate gratification. 5th ACM conference on Electronic Commerce, ACM Press (2004), 21.
[2]
Ajzen, I. and Fishbein, M. The influence of attitudes on behaviour. In D. Albarracin, B. Johnson and M. Zanna, eds., The Handbook of Attitudes. 2005, 173--221.
[3]
Ajzen, I. The theory of planned behavior. Organizational Behavior and Human Decision Processes 50, 1991, 179--211.
[4]
Barnes, S. B. A privacy paradox: Social networking in the United States. First Monday 11, 9 (2006), 5.
[5]
Chellappa, R. K. and Sin, R. G. Personalization versus privacy: An empirical examination of the online consumer's dilemma. Information Technology and Management 6, 2--3 (2005), 181--202.
[6]
Connelly, K., Khalil, A., and Liu, Y. Do i do what i say?: observed versus stated privacy preferences. Proceedings INTERACT'07, (2007), 620--623.
[7]
Dinev, T., Bellotto, M., Hart, P., Russo, V., Serra, I., and Colautti, C. Privacy calculus model in e-commerce -- a study of Italy and the United States. European Journal of Information Systems 15, 2006, 389--402.
[8]
Dinev, T. and Hart, P. An extended privacy calculus model for e-commerce transactions. Information Systems Research 17, 1 (2006), 61--80.
[9]
Duffy, B. and Smith, K. Comparing data from online and face-to-face surveys. International Journal of Market Research, 47(6), 615. 47, 6 (2005), 615--639.
[10]
Fishbein, M. and Ajzen, I. Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research. 1975.
[11]
Norberg, P. A., Horne, D. R., and Horne, D. A. The privacy paradox: Personal information disclosure intentions versus behaviors. Journal of Consumer Affairs 41, 1 (2007), 100--126.
[12]
Spiekermann, S., Grossklags, J., and Berendt, B. Eprivacy in 2nd Generation E-Commerce: Privacy Preferences versus actual Behavior. Third ACM Conference on Electronic Commerce, (2001), 38--47.

Cited By

View all
  • (2022)Navigating privacy concerns through societal benefits: A case of digital contact tracing applicationsJournal of Consumer Behaviour10.1002/cb.202921:3(625-638)Online publication date: 8-Feb-2022
  • (2020)Virtue Ethics as a Solution to the Privacy Paradox and Trust in Emerging TechnologiesProceedings of the 3rd International Conference on Information Science and Systems10.1145/3388176.3388196(224-228)Online publication date: 19-Mar-2020
  • (2017)The privacy paradox Investigating discrepancies between expressed privacy concerns and actual online behavior A systematic literature reviewTelematics and Informatics10.1016/j.tele.2017.04.01334:7(1038-1058)Online publication date: 1-Nov-2017
  • Show More Cited By

Index Terms

  1. FlashPolling privacy: the discrepancy of intention and action in location-based poll participation

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Conferences
    UbiComp/ISWC'15 Adjunct: Adjunct Proceedings of the 2015 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2015 ACM International Symposium on Wearable Computers
    September 2015
    1626 pages
    ISBN:9781450335751
    DOI:10.1145/2800835
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

    Sponsors

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 07 September 2015

    Permissions

    Request permissions for this article.

    Check for updates

    Author Tags

    1. action
    2. intention
    3. location privacy
    4. mobile participation

    Qualifiers

    • Research-article

    Conference

    UbiComp '15
    Sponsor:
    • Yahoo! Japan
    • SIGMOBILE
    • FX Palo Alto Laboratory, Inc.
    • ACM
    • Rakuten Institute of Technology
    • Microsoft
    • Bell Labs
    • SIGCHI
    • Panasonic
    • Telefónica
    • ISTC-PC

    Acceptance Rates

    Overall Acceptance Rate 764 of 2,912 submissions, 26%

    Upcoming Conference

    UbiComp '24

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • Downloads (Last 12 months)10
    • Downloads (Last 6 weeks)0
    Reflects downloads up to 21 Sep 2024

    Other Metrics

    Citations

    Cited By

    View all
    • (2022)Navigating privacy concerns through societal benefits: A case of digital contact tracing applicationsJournal of Consumer Behaviour10.1002/cb.202921:3(625-638)Online publication date: 8-Feb-2022
    • (2020)Virtue Ethics as a Solution to the Privacy Paradox and Trust in Emerging TechnologiesProceedings of the 3rd International Conference on Information Science and Systems10.1145/3388176.3388196(224-228)Online publication date: 19-Mar-2020
    • (2017)The privacy paradox Investigating discrepancies between expressed privacy concerns and actual online behavior A systematic literature reviewTelematics and Informatics10.1016/j.tele.2017.04.01334:7(1038-1058)Online publication date: 1-Nov-2017
    • (2016)An information system to ease the creation and deployment of context-aware, location-based surveys2016 11th Iberian Conference on Information Systems and Technologies (CISTI)10.1109/CISTI.2016.7521560(1-7)Online publication date: Jun-2016

    View Options

    Get Access

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    Media

    Figures

    Other

    Tables

    Share

    Share

    Share this Publication link

    Share on social media