Abstract
Integrating emerging technologies into the organizational fabric is a prerequisite for capturing the full benefits of the new tourism e-economy. However, most tourism organizations are still struggling with the adoption of Internet technologies and are far from reaching a stage of highly effective technology use. This paper proposes a measurement model of Internet Readiness that incorporates the concepts of stages of effective technology use and organizational capacity to change. A case study conducted among American convention and visitors bureaus serves as a first empirical test of the model and provides management implications as well as directions for future research.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Adams, C., Adams, B. (1995) The birth of transformation. Executive Excellence 12(12): 15
Arthur Andersen Consulting (2000) Survey of small and mid-sized businesses. Trends for 2000. http://www.arthurandersen.com/resource2.nsf/ AssetsByDescription/SSMB 2000EnterpriseGroup/$file/SSMB_2000.pdf
Baker, M., Sussmann, S., Welch, S. (1999) Information Technology management. In: Brotherton B. (ed.) The Handbook of Contemporary Hospitality Management Research. John Wiley & Sons, New York, pp. 397–413
Breuer, J. E. (1989) Orchestrating Culture Shock: What Happens When Companies Must Change. Inform 3(4): 11,46
Bruce, B. C., Rubin, A (1993) Electronic Quills: A Situated Evaluation of Using Computers for Writing in Classrooms. http://www.lis.uiuc.edu/~chip/pubs/Equills/intro.shtml
Brynjolfsson, E. (1993) The Productivity Paradox of Information Technology. Communications of the ACM 36(12): 67–77
Burt, R. S. (1998) The Network Structure of Social Capital. University of Chicago (unpublished)
Contractor, N. S., Wasserman, S., Faust, K. (1999) Testing multi-level, multi-theoretical hypotheses about networks in 21 st century organizational forms: An analytic framework and empirical example. http://www.spcomm.uiuc.edu:1000/contractor/pstarpaper.html
Contractor, N. S., Stohl, C., Monge, P., Flanagin, A, Fulk, J. (2000) Communication in the Global Workplace: Advanced E-Quad Collaboration Tools to Support Multi-University Cooperative Learning and Teaching. Working paper, University of Illinois
Davis, S., Meyer, C. (1998) It’s all a blur. Executive Excellence 15(9): 11–12
Day, G. S. (1998) Organizing for Interactivity. J Interactive Marketing 12(1): 47–53
DeLisi, P. S. (1990) Lessons from the Steel Axe: Culture, Technology, and Organizational Change. Sloan Management Review 32(1): 83–93
Denison, D. R. (1990) Corporate Culture and Organizational Effectiveness. John Wiley & Sons, New York
Dun & Bradstreet (2000) D&B study shows seven out of 10 U.S. small businesses now have Internet access. http://www.dnb.com/newsview/0500news8.htm
Drucker, P. F., Dyson, E., Handy, C., Saffo, P., Senge, P. M. (1997) Looking Ahead: Implications of the Present. Harvard Business Review 75(5): 18–32
Evans, P., Wurster, T. S. (1999) Blown to Bits. Harvard Business School Press, Boston, MA
Fesenmaier, D. R, Leppers, A. W., O’Leary, J. T. (1999) Developing a knowledge-based tourism marketing information system. Information Technology in Tourism 2(1): 31–44
Finerry, T. (1997) Evolutionary thinking about business change. People Management 3(20): 60
Forrester (2000) The eBusiness Voyage. http://www.forrester.com
Garvin, D. A. (1998) Building a Learning Organization. Harvard Business Review on Knowledge Management. Harvard Business School Press, Boston, MA
Greengard, S. (1998) Will your culture support KM? Workforce 77(10): 93–94
Gretzel, U., Fesenmaier, D. R (2000) Assessing the Capaciry of American Convention and Visitors Bureaus to Effectively Use Internet Technologies — A Pilot Study. National Laboratory for Tourism and eCommerce. Universiry of Illinois, Urbana-Champaign
Gretzel, U., Yuan, Y., Fesenmaier, D. R. (2000) Preparing for the new economy: Advertising and change in destination marketing organizations. J Travel Research 39(2): 146–156
Hackman, M. Z., Johnson, C. E. (1996) Leadership — A communication perspective, 2nd edn. Waveland Press, Prospect Heights, IL
Hanson, W. (2000) Principles of Internet Marketing. South-Western College Publishing, Cincinnati, Ohio
Hartman, A., Sifonis, J. (2000) Net ready. Strategies for success in the E-conomy. McGrawHill, New York
Hassard, J., Sharifi, S. (1989) Corporate Culture and Strategic Change. J General Management 15(2): 4–19
Huffington, C., Cole, C. F., Brunning, H. (1997) A manual of organizational development: The psychology of change. Psychological Press/International Universities Press, Madison, CT
Kanter, R. M. (1998) Change-adept organizations. Executive Excellence 15(8): 4
Lewis, B. (1998) Managing change is not enough: You must create a culture that embraces it. InfoWorld 20(45): 105
Linder, J. C. (1985) Computers, Corporate Culture and Change. Personnel J 64(9): 49–55
Mackiewicz, A. (1994) The successful corporation of the year 2000. The Economist Intelligence Unit, New York
Madnick, S. E. (1987) Perspectives on the Effective Use, Planning, and Impact ofInformation Technology. In: Madnick, S. E. (ed.) The Strategic Use of Information Technology. Oxford Universiry Press, New York, pp. 3–14
Mariotti, J. L. (1997) Continuous change. Executive Excellence 14(10): 8
Markus, M. L., Benjamin, R.I. (1997) Are you gambling on a magic bullet? Computerworld 32(42): C1–C11
Modahl, M. (2000) Now or Never — How companies must change today to win the battle for Internet consumers. Harper Business, New York
Orlikowski W. J., Yates, J., Okamura, K., Fujimoto, M. (1999) Shaping Electronic Communication: The Metastructuring of Technology in the Context of Use. In: DeSanctis, G., Fulk, J. (eds.) Shaping Organization Form: Communication, Connection, and Communiry. Sage Publications, Thousand Oaks, CA, pp. 133–171
Poon, A. ( 1993) Tourism, Technology and Competitive Strategies. CAB International, Oxon, UK
Prokesch, S. E. (1997) Unleashing the Power of Learning. Harvard Business Review 75(5): 147–168
Rossetti, D. K., DeZoort, F. A. (1989) Organizational Adaptation to Technology Innovation. Advanced Management J 54(4): 29–33
Senge, P., Kleiner A., Roberts, C., Ross, R., Roth, G., Smith, B. (1999) The Dance of Change. Doubleday, New York
Scott Morton, M. S. (1991) The corporation of the 1990s: information technology and organizational transformation. Oxford University Press, New York
Sheldon, P. J. (1997) Tourism Information Technology. CAB International, New York
Shukla, M. (1997) Competing through knowledge: Building a learning organization. Response Books, New Delhi, India
Steck, R. N. (1993) Don’t Automate - Informate. D&B Reports 42(4): 42–43 (19)
Thorp, J. (1998) The Information Paradox. McGraw-Hill, Toronto
Timmers, P. (2000) Electronic Commerce and the e-conomy. Lecture Series “E-commerce”. Vienna University for Economics and Business Administration. http://wwwi.wuwien.ac.at/Studium/ Abschnitc2/LVA_ss00/LectureSeries.html
Van de Ven, A. H. (1991) Managing the process of organizational innovation. Changing and Redesigning Organizations. Oxford University Press, New York
Vandenbosch, B., Ginzberg, M. J. (1997) Lotus Notes and collaboration: Plus ça Change. J Management Information Systems 13(3): 65–81
Venkatesh, V., Davis, F. D. (2000) A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science 46: 186–204
Waterman, R. H. (1990) Adhocracy: The Power to Change. Whittle Direct Books, Knoxville, Tenn
Watkins, W. M. (1998) Technology and Business Strategy: Getting the Most Out of Technological Assets. Greenwood Publishing Group, Westport, Connecticut
Werthner, H., Klein, S. (1999) Information Technology and Tourism — A Challenging Relationship. Springer, Wien New York
Wober, K., Gretzel, U. (2000) Tourism Managers’ Adoption of Marketing Decision Support Systems. J Travel Research 39(2): 172–181
Yuan, Y. Y., Fesenmaier, D. R., Xia, L., Gratzer, M. (1999) The Use ofInternet and Intranet In American Convention and Visitors Bureaus. In: Buhalis, D., Schertler, W. (eds.) Information and Communication Technologies in Tourism 1999. Springer, Wien New York, pp. 365–375
Yuan, Y. Y., Gretzel, U., Fesenmaier, D. R. (2000) Managing Innovation: The Use of Internet Technology by American Convention and Visitors Bureaus and Factors Affecting Its Implementation. University of Illinois, Working Paper
Zeira, Y., Avedisian, J. (1989) Organizational Planned Change: Assessing the Chances for Success. Organizational Dynamics 17(4): 31–45
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2001 Springer-Verlag Wien
About this chapter
Cite this chapter
Gretzel, U., Fesenmaier, D.R. (2001). Defining Internet Readiness for the Tourism Industry: Concepts and Case Study. In: Werthner, H., Bichler, M. (eds) Lectures in E-Commerce. Springer, Vienna. https://doi.org/10.1007/978-3-7091-6213-2_4
Download citation
DOI: https://doi.org/10.1007/978-3-7091-6213-2_4
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-83623-1
Online ISBN: 978-3-7091-6213-2
eBook Packages: Springer Book Archive