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A Study on User Preference: Influencing App Selection Decision with Privacy Indicator

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HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies (HCII 2020)

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Abstract

This paper investigates how the use of privacy indicators in app stores can influence user behavior, and if the added information can improve consumer transparency. After a pre-study on the design and symbology, a visual privacy indicator was implemented and evaluated in an app market prototype. A total of 82 participants were asked to select a number of task-specific apps. By varying the degrees of participatory background information, we show that impact of a privacy indicator on app selection behavior has statistical significance and such privacy preserving behavior can be invoked by mere presence of the indicator.

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Notes

  1. 1.

    Before the event (data disclosure) takes place.

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Author information

Authors and Affiliations

  1. Technische Universität Berlin, Berlin, Germany

    Sven Bock

  2. Karlstad University, Karlstad, Sweden

    Nurul Momen

Authors
  1. Sven Bock
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  2. Nurul Momen
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Corresponding author

Correspondence to Sven Bock .

Editor information

Editors and Affiliations

  1. University of Crete and Foundation for Research and Technology – Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

  2. Aaron Marcus and Associates, Berkeley, CA, USA

    Aaron Marcus

  3. World Usability Day and Bentley User Experience Center, Newton Center, MA, USA

    Elizabeth Rosenzweig

  4. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

  5. San Jose State University, San Jose, CA, USA

    Abbas Moallem

  6. Eindhoven Univesity of Technology, Eindhoven, Noord-Brabant, The Netherlands

    Matthias Rauterberg

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Bock, S., Momen, N. (2020). A Study on User Preference: Influencing App Selection Decision with Privacy Indicator. In: Stephanidis, C., Marcus, A., Rosenzweig, E., Rau, PL.P., Moallem, A., Rauterberg, M. (eds) HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies. HCII 2020. Lecture Notes in Computer Science(), vol 12423. Springer, Cham. https://doi.org/10.1007/978-3-030-60114-0_39

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  • DOI: https://doi.org/10.1007/978-3-030-60114-0_39

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