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On the Relationship Between Inventory Costs and Variety Benefits in Retail Assortments

Published: 01 November 1999 Publication History

Abstract

Consider a category of product variants distinguished by some attribute such as color or flavor. A retailer must construct an assortment for the category, i.e., select a subset variants to stock and determine purchase quantities for each offered variant. We analyze this problem using a multinomial logit model to describe the consumer choice process and a newsboy model to represent the retailer's inventory cost. We show that the optimal assortment has a simple structure and provide insights on how various factors affect the optimal level of assortment variety. We also develop a formal definition of the level of fashion in a category using the theory of majorization and examine its implications for category profits.

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          cover image Management Science
          Management Science  Volume 45, Issue 11
          November 1999
          149 pages

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          INFORMS

          Linthicum, MD, United States

          Publication History

          Published: 01 November 1999

          Author Tags

          1. variety
          2. inventory
          3. retailing
          4. consumer choice
          5. assortment
          6. optimization
          7. newsboy
          8. fashion
          9. majorization
          10. multinomial logit

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          • (2023)Managing Customer SearchManufacturing & Service Operations Management10.1287/msom.2023.120425:5(1623-1642)Online publication date: 1-Sep-2023
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