The Most Important SEO Tools From Semalt Any Specialist Should Know
Fortunately, Semalt has implemented a brand new tool that you couldn't find anywhere else: the Dedicated SEO Dashboard (DSD). A white label SEO audit platform adapted to your domain. A B2B solution for SEO resellers, digital agencies and SEO.
In this article, let's present this tool in detail, the tool that will be useful, even essential to both SEO Agencies, SEO freelancers and SEO resellers, Web Site owners and operators.
How to create your own Dedicated SEO Dashboard (DSD)
With this new tool, in difference to the others, you have the possibility to create your own personal SEO dashboard. This means customizing it to your corporate brand. And all this in 4 small steps plans and then it's done.
Personal SEO dashboard
Identity: here you enter your personal data, only your name and email address. Then you go to the next step.
Company: you just have to fill-in some simple information about your company, to customize them with your logo, your usual footer to stay as you are used to, company name, company email, phone number... You can even add your favicon - how great this tool is!
Languages: DSD offers you the possibility to choose your favorite language by default: more than 15 languages to choose from. This is a very big advantage that DSD has over other competitors, Ahrefs, Ubersuggest, SEMrush.
Domain: here you enter a URL. You have two options: either your domain or Semalt's domain, if you don't have a website yet.
So, after entering your domain name, you're done. You have just created your own personal SEO dashboard.
Email notification
Then you will receive an email notification saying this:
Welcome to your dedicated SEO dashboard
Hi, John!
Congratulations! You now have your own dedicated SEO dashboard: [your domain name will be here]
Your dedicated SEO dashboard is now up and running and can now provide your customers with complete site analyses and SEO audits. Let's get started!
Go to the dashboard
It should be noted that Semalt offers assistance during these different stages. So if you get stuck in the process, contact assistance service to get help for your DSD: launching, configuration, troubleshooting.
Now that you have just designed your DSD, find out how you can benefit from this tool. We teach you to lead generation techniques to get more customers with the DSD.
Lead Generation Techniques with your Dedicated SEO Dashboard
Our mission is to help you to make the best use of this tool. So discover the 3 strategies to generate leads.
1. Invest in your primary website promotion
Effective online advertising of the company allows you to reach hundreds or even thousands of potential customers using the web in a short time.
Advertising a company website on the Internet through SEO with well-chosen keywords is one of the most effective methods of promotion. Achieving high positions for frequently searched sentence translates into even thousands of visits by potential customers every day. The cost of acquiring one user thanks to website positioning is very low, and the results can quickly exceed our expectations.
However, in order to reach the benefits of the position, patience, systematic work and continuous development of the website are required. The highest traffic is generated by highly competitive phrases and the time needed to promote a website for such phrases is counted in months, and in the case of the most competitive - even in years.
In addition, positioning requires obtaining specialist knowledge (both in the field of programming to modify the website code, as well as SEO, i.e. website optimization) and - due to the constant changes in search engine algorithms - its constant supplementation. For this reason, when choosing this method for advertising a company, it is worth contacting a specialized company that has experience in SEO activities.
If you've already run your SEO campaign with Semalt, there is no need to change its settings. Get in touch with your manager to learn more details.
The main advantages of website positioning:
- better visibility of the website in the search engine;
- increase in the number of visits to the website;
- faster reach of potential customers interested in the offer;
- increasing the competitive advantage in a given sector;
- building trust in the brand;
- increasing brand recognition;
- affordable positioning services;
- increase in profits.
2. Use lead magnets
Collecting a mailing list is the pillar of Internet marketing. The monetization of your online activities directly depends on the quality of such a database. A legally collected list, with the consent of the recipients, is a guarantee that your mailing will not be considered spam and your brand has a chance to gain a loyal group of loyal customers.
Are you starting your adventure with email marketing and don't know how to start collecting a mailing list? You definitely never buy a mailing database. Better use proven and at the same time very effective and up-to-date methods of obtaining email addresses.
As you have the Dedicated SEO Dashboard and Report Center at hand, you can send your potential client a comprehensive SEO report in PDF format. To do this, you will need the email address of your lead. It is fair that only a few people want to share their email with third parties. However, at the same time, most webmasters want to get a free website analysis.
Use one of these PDF-reports as your lead magnet:
- Keywords in TOP report.
- Best Pages report.
- Report on the existing competitors.
- Webpage Analyzer report (sheds light on the errors and provides recommendations).
- Report that reveals content uniqueness percentage.
- Report on a page loading speed.
Page uniqueness check
3. Improve your e-mail marketing strategy
If a high-converting newsletter is like a winning battle, a well-planned strategy can help you win the battle for customers. But Rome wasn't built in a day. Any great strategist would tell you that when planning your activities, you should look to the future, that is, predict the behavior of customers and the actions of competitors. Of course, you can prepare an email marketing strategy for one month. But think about how much you can really do in a few weeks.
Why is an email marketing strategy needed?
Email marketing continues to grow and brings a huge return on investment. This is confirmed by the observations of companies and various studies. However, if you want to take full advantage of it, you can't go blind. You need an email marketing strategy.
There are at least a few different reasons why people leave their email address to the business. Someone who is already a loyal customer of a given brand may want to receive an offer with new products, all interesting facts about the company, as well as discounts on new products that they plan to buy.
On the other hand, it may be a person who wants to use the discount code that the company has promised in return for subscribing to the newsletter. Yet another situation: someone interested in the industry, who wants to receive interesting facts and advice useful in his work, joins the database.
In this way, several groups of recipients with completely different expectations in relation to the company's newsletter are created. These recipients should be encouraged by writing in various ways, other new content should also be sent.
What should an email marketing strategy include?
A basic email marketing strategy for e-commerce should include budget, actions, strengths and weaknesses analysis, as well as the performance of competitors, in order to meet these three goals:
- acquiring leads;
- turning leads into customers;
- conviction to buy again.
Use your DSD for leading a fruitful email marketing campaign. With the Report Center, you will easily set up one-time or recurring report delivery to your prospective clients' emails.
4. Run your company accounts on social media platforms
Social networks have a huge impact on their users and are successfully used by marketers to promote their own products and brands. The vast majority of enterprises realize how important it is to maintain constant relations with the consumer and create their official profiles on selected websites.
A corporate account on social networks is widely accepted and liked by users. Such a procedure makes it easier for consumers to contact the company and thus allows them to build mutual relations.
Among the most popular websites, social networks such as Facebook, Twitter and Google+ stand out. They are connected by their destiny, which is efficient interaction with other portal users. However, in many respects they differ from each other and therefore, they should be treated individually and contain relatively unique content.
How to use a company account on a social network?
A deeper analysis of the topic shows that the most popular social networking sites have little in common, especially in terms of their intended use, method of publishing new entries and their purpose.
Therefore, when planning both a presence and an advertising campaign in social media, it is worth creating separate concepts for each of the websites, taking full advantage of their unique functionalities.
Concepts should overlap, but not duplicate. Users often have their accounts on more than one platform where they like the same brands and products. Therefore, it is inadvisable to share the same content on each of them.
In addition, while on Facebook you can address the recipient less officially, on Google+ the statements formulated should be factually correct and fully professional. Inaccurate, boring and schema content will reduce the user's interest in the company's profile.
To avoid this, when creating an advertising campaign using social media, you should prepare concepts that will support each other. Materials should not duplicate, but complement each other. In addition, it is worth paying attention to all the available tools and functionalities that are offered by social networking sites. By using them fully, you can easily build lasting relationships with users and create a positive image of the company.
You will find a details guide on how to attract leads from social media channels in our article devoted to tips on how to promote DSD.
Conclusion
We've covered the basic lead generation techniques for online businesses there. By implementing them into your marketing strategy, you will attract prospective clients to your SEO Dashboard and encourage them to use your effective SEO tools.