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Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation
Marketing Futures Podcast August 6, 2024Marketing Futures Podcast host Mike Berberich spoke with Nationwide’s Brad Barnett at the 2024 Brand Masters Conference about balancing brand equity with innovation.
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Will Spending Media Networks Be the Next Big Thing?
Leading Edge August 6, 2024About a decade ago, I had dinner with some clients from one of the three largest banks in America. In between bites of his $75 steak, one of them proudly boasted, “In the future, we’re not going to be a banking company. We’re going to be a data company.”
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Using the 80/20 Rule to Drive Successful Innovation
Partner Content August 6, 2024Marketing success lies in making innovation feel familiar while still offering something new. The ideal formula for successful innovation is to ensure that a product is 80 percent familiar and 20 percent new. So how, then, do the best product developers and marketers achieve this balance of novelty and familiarity?
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Scents Make Sense: Using Smell in Marketing
ASK Answers August 6, 2024How can I best communicate scent in my marketing?
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4 Tips for Navigating Successful Influencer Partnerships
Leading Edge August 5, 2024When strategizing and ideating on campaigns, it’s important to prioritize serving your audience effectively. What are the pain-points your brand and/or products are trying to address and alleviate? Taking this human approach is an integral step in marketing more inclusively and compassionately. Below are campaigns that successfully consider their audiences authentically and inclusively.
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Marketing News Quiz for August 3, 2024
Marketing News Quiz August 3, 2024In this week's marketing news quiz: The shutdown of a project from Meta, Starbucks' effort to pull back marketing on a popular line of drinks, Pizza Hut's reasoning behind providing free pineapple toppings in Hong Kong, and more.
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Key Takeaways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences
Pulse August 2, 2024ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.
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Here's How These Brands Used Influencer Marketing Successfully
Pulse August 1, 2024For companies, the challenge is in leveraging influencers the right way to engage with consumers personally and authentically. Here's how four brands merged influencer marketing with personal storytelling effectively.
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Executive Forum: Achieving Gold Standards in Brand-Building and Creative Effectiveness
CMO Content August 1, 2024This forum, conducted during the Global CMO Growth Council Leadership Assembly in Cannes, 2024, was dedicated to delegates connecting, learning, sharing, and challenging each other to raise our collective creative game.
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Advanced Study: Measuring YouTube Ad Creative Quality Impact at Scale
Knowledge Partners August 1, 2024A study measuring the impact of ad creative quality on YouTube specific video performance.
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4 Inspiring Quotes on LGBTQ+ Inclusive Marketing
Pulse July 31, 2024Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.
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Editor Highlights: CMO Tips, SeeHer's Latest, and Machine Learning
Pulse July 31, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Are You Using AI Ethically?
POVs July 31, 2024Mike Berberich reviews the factors you need to consider to use AI responsibly and avoid infringing on human rights or — worse — upend the social structure.
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These Four Roadblocks Are Preventing Creative Excellence
POVs July 31, 2024Because creativity is marketing’s superpower, the ANA recently polled more than 700 experts to learn what they felt were the most common impediments to creative excellence. This POV covers what they had to say.
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Diversity, Equity, Inclusion and Belonging Marketing
Pulse July 30, 2024The ANA Marketing Ethics Code (“Ethics Code”) is an ethical framework comprised of a set of high-level principles and guidelines. Part three of the code — “Diversity, Equity, Inclusion and Belonging Marketing (DEIB) Principles” — is designed to build awareness and drive engagement for the advancement of DEIB in the marketing and advertising industry.
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Data Visualization Playbook: A Picture Is Worth Infinite Words
Research Reports July 30, 2024ANA's Data Excellence and Privacy Practice's Data Visualization Playbook aims to equip marketers and practitioners with practical techniques and best practices to harness the full potential of data visualization.
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Marketing to Indigenous Peoples/Native Americans
ASK Answers July 30, 2024How can brands market to Indigenous and Native American Consumers?
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15 Tips for the Ethical Use of AI
Pulse July 29, 2024The use cases for artificial intelligence (AI) and machine learning are rapidly proliferating as these technologies revolutionize myriad domains of work with the automation they afford. Countless are the functions, once performed by humans, that these technologies stand prepared to execute for us.
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The Expanding Number of Niche Sports Offers New Ad Plays
B2C July 29, 2024Pickleball tops a growing roster of niche sports that are attracting legions of fans, with a smorgasbord of games for advertisers to tap into. The appeal to marketers is twofold: affordability and the opportunity to integrate a brand into the consumer experience.
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