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  • Coffee Company Brews Special Marketing Blend

     Social Impact   September 9, 2024  

    Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, says making charitable donations, encouraging volunteerism among his employees, and promoting sustainability are at the heart of the coffee brand.

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  • Bogged Down from Burnout? This Hiring Expert Shared Helpful Tips

     Pulse   September 9, 2024  

    Burnout bumming you out? Many workers feel the same, according to recent data from Robert Half. The consulting firm reported that 34 percent of professionals surveyed reported that their burnout level was at a seven or higher on a scale of 10, indicating high levels of burnout.

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  • The Future of Targeting and Segmentation

     Leading Edge   September 6, 2024  

    My peers and I took a collective sigh of relief when Google decided not to deprecate third-party cookies. To have something that felt so definitive and final — our initial shock wasn’t around the decision itself. After four and a half years of indecision, we were all granted the apparent closure.

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  • Does Your Retail Media Network Spend Create Regulatory Risks?

     Leading Edge   September 5, 2024  

    How are the RPA and advertiser use of RMN’s related?

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  • Marketing to Hispanics

     ASK Answers   September 4, 2024  

    How can my brand effectively market to Hispanics?

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  • Who Is Responsible for Ensuring Employee Satisfaction is Embedded into Corporate Culture?

     Podcast Clips   September 3, 2024  

    On the Beyond Profit podcast, Dr. Alphonsus Obayuwana, an expert in happiness, gave his opinion on who is responsible for ensuring employees are happy and satisfied at work.

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  • Navigating the EU AI Act: A Guide for Marketers and Privacy Professionals

     Leading Edge   September 2, 2024  

    The European Union (EU), much as it did with GDPR six years ago, is about to lead the way and set a new global standard with the EU AI Act. This landmark legislation is designed to ensure consumer protection and transparency in AI systems, making it essential for marketers and privacy professionals to understand and prepare for its implications.

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  • Editor Highlights: State Privacy Laws, Customer Acquisition, and Gen AI

     Pulse   August 29, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • Internal Communications

     ASK Answers   August 29, 2024  

    How are companies effectively communicating with employees across an organization?

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  • The Next Generation of Retail Media Networks Is Emerging

     B2C   August 28, 2024  

    The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?

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  • The Road to Happiness

     Beyond Profit Podcast   August 27, 2024  

    In this episode of Beyond Profit, Dr. Alphonsus Obayuwana, founder and CEO of Triple-H Project, which trains and certifies happiness coaches, joins host Ken Beaulieu to discuss the complexity of happiness, the affects of unhappiness in the workplace, why happiness should be measured, and much more.

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  • Ensuring the Responsible Flow of Data Across Borders – New Swiss-U.S. Data Privacy Framework Launched Globally

     Ethics Issue Alerts   August 26, 2024  

    Global marketers and data providers are celebrating the announcement and impending launch of the long-awaited Swiss-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by the courts in 2020. The Swiss-U.S. DPF will go into force on September 15, 2024, and follows the EU-U.S. Data Privacy Framework which was enacted in July 2023.

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  • Fundraising During the Election Season

     Social Impact   August 26, 2024  

    As election season heats up, nonprofits will have to compete with a deluge of political advertising that leads to increased media spending and donor fatigue. While it may be tempting for nonprofits to stop fundraising altogether during such a chaotic period, it's important that they keep their momentum and use targeted messaging to spotlight how their mission makes a real difference in people's lives.

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  • Marketing News Quiz for August 24, 2024

     Marketing News Quiz   August 24, 2024  

    In this week's marketing news quiz: fast-food restaurants using technology to forge long-term growth, a new celebrity whiskey brand, the philanthropy of Tito's Handmade Vodka, and more.

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  • Sensitive Data: Commonalities and Outliers Among State Privacy Laws

    Leading Edge   August 23, 2024  

    Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.

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  • Do Fast-Food Brands Need to Flip the Script?

     B2C   August 23, 2024  

    With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.

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  • A CMO Checklist for AI

     Leading Edge   August 21, 2024  

    No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market

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  • Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?

     Leading Edge   August 20, 2024  

    The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.

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  • How Different Browsers Handle Cookies

     Money Slides   August 20, 2024  

    Marketing platform Adroll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.

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  • Navigating Social Impact Partnerships: Key Trends for 2024 and Beyond

     Event Recaps   August 20, 2024  

    Speakers discussed the latest data from For Momentum's 2024 Social Impact Stats Compendium that nonprofits can leverage to develop powerful partnerships for maximizing social impact.

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