Search Marketing Knowledge Center

Balancing HI and AI Innovation

Webinar Rewinds August 28, 2024

In this webinar, learn how to strike the right balance between Artificial Intelligence (AI) and Human Intelligence (HI).

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Digital Messaging Journeys: Primer for Success

Webinar Rewinds August 21, 2024

Digital messaging journeys have come a long way since the first triggered emails and are often omnichannel today. This webinar conveys approaches and strategies for wrangling their complexity and orchestrating multiple journeys so they flow in harmony and don’t overwhelm your audience.

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The Expansion of Health Data Privacy Regulation: What You Need to Know

Webinar Rewinds August 13, 2024

The development of health data privacy regulation is accelerating and creating evolving privacy challenges for advertising. In this webinar, Kelley Drye partner Aaron Burstein and special counsel Chris Tarbell discussed practical strategies to address some of the key challenges under health data privacy laws.

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ANA’s Ethics Code of Best Practices — A New Framework for Privacy, AI, and More

Webinar Rewinds August 1, 2024

In this webinar, speakers from the ANA highlighted the “Ethics Code of Marketing Best Practices” — a common set of rigorous standards for ethical marketing. Learn how marketers can use this broad ethical framework and resource guide to deploy marketing practices and technologies responsibly and ethically.

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Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans

Webinar Rewinds July 25, 2024

The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.

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The State of Gen Z and the Future of Advertising

Webinar Rewinds July 25, 2024

In this webinar, learn how Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital, TV, and streaming.

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Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence

Webinar Rewinds July 24, 2024

In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.

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AI's Impact on Agency Management: A Roadmap for Marketing Procurement

Webinar Rewinds July 24, 2024

Guided by the Hopes and Fears of AI in Procurement survey collected from delegates at the ANA Advertising Financial Management Conference 2024, this webinar guides marketers through the key considerations in putting AI to work in their agency management programs with purpose.

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Babylist: From Baby Registry to $400 Million Empire

Conference Highlights July 19, 2024

A tech-driven growth strategy focused on a core business of building happy families has propelled Babylist’s success.

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Precision Media and Data Collection Strategies for a Post-Cookie World

Conference Highlights July 19, 2024

Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.

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Overview of the 2024 ANA Digital & Social Media Conference

Conference Highlights July 19, 2024

In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.

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Babylist: From Baby Registry to $400 Million Empire

Conference Session Videos July 19, 2024

In this video from the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.

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Data-Driven Marketing Evolution in a Post-Cookie World

Conference Session Videos July 19, 2024

In this session, Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.

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AI Regulation and Advertising Privacy in the Digital Age

Conference Session Videos July 19, 2024

As AI reshapes the landscape of digital advertising, understanding the legal intricacies of regulation and advertising privacy laws is paramount. In this video, learn about current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights.

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ANA's Roadmap in the Evolving Digital Landscape

Conference Session Videos July 18, 2024

In this video, ANA’s CEO Bob Liodice provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing.

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Harnessing AI and Machine Learning in Customer Data Platforms for Dynamic Campaign Activation

Webinar Rewinds July 18, 2024

As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.

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