Search Off the Record

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

Episodes

July 11, 2024 25 mins

In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites.

 

Resources:

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In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines.

Resources:

Episode transcript → https://goo.gle/sotr076-tr...

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How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners. 

Resources:

Episode transcript → https://goo.gle/sotr075-transcript

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In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. 

 

Resources:

Episode transcript → https://goo.gle/sotr074-transcript

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May 9, 2024 33 mins

What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.

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April 25, 2024 32 mins

In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool.

 

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March 28, 2024 35 mins

In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Inte...

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March 14, 2024 30 mins

In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way. 

 

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February 21, 2024 23 mins

In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be you...

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January 25, 2024 25 mins

The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. 

 

Resources:

Episode tr...

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December 21, 2023 36 mins

In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO.

 

Resources: Episode transcript → https://goo.gle/sotr067-transcript

 

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