Amazon's Commitment to Product Safety

Amazon's mission is to be the most customer-centric company on the planet, and we are always focused on thinking and acting from the customer's perspective. Amazon undertakes a variety of initiatives to ensure the safety and security of our customers.

Selling regulations

Based on safety risks and related laws, Amazon will conduct listing regulations and listing screening for specific product categories, etc., as well as use of cutting-edge tools such as machine learning, and cooperation with government agencies. Our team is continuously monitoring 365 days a year to strengthen fraud crackdown.

Pre-review
To ensure the safety of your products, Amazon will review documents for some products before listing them.

〈Examples of products that require prior document screening〉
●Infants/Children's products / toys: Finger Spinners, Baby Strollers
●Electric and battery products: External Cell Phone Battery Packs, Electric Hair Dryers
●Wireless/Wi-Fi/ Bluetooth etc. Products that emit radio waves: Walkie-talkies, Drone Products
●Disaster Prevention: Life protection products: Child Car Seats, Motorcycle Helmets, etc.

Machine learning, monitoring by expert research teams
Pre-review

Amazon Anshin Mail

In cooperation with external product safety information organizations and institutions (National Institute of Technology and Evaluation (NITE), National Consumer Affairs Center, Japan Coast Guard, Fire and Disaster Management Agency, etc.), Amazon provides customers who have purchased products in specific categories with information on safe use and warnings via e-mail after purchase. We hope you will read these emails so that you can use the products with a peace of mind.

Notes
The purpose of the emails is to provide product safety information from external organizations, related to products you have purchased. The emails do not express any safety concerns from Amazon.co.jp regarding products you have purchased, or regarding any specific manufacturers or product categories.

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Main target categories

●Consumer Electronics, gas and heaters
Electric Radiant Space Heaters and Fan Heaters / Kerosene Space HeatersGas Heaters / Extension Cords and Extension Leads / Lighting Equipment (Fluorescent and Incandescent) / Rice Cookers and Electric Kettles / Electric Hair Dryers / Household Fans / Robot Vacuum Cleaners / Gas Stoves / Gas Hobs / Residential Fire Alarms / Air Conditioners / Microwaves / Gas Supply Equipment / Drum-type Washing Machines / Combustion Equipment and Small Generators/ Vacuum cleaner>/Non-genuine batteries
●PC and smartphone related
External Cell Phone Battery Packs / Laptop Computers/Smartphones / Liquid-filled Smartphone Cases / Lithium-ion Batteries
●Baby products and toys
Baby Strollers / Soft Baby Carriers / Baby Cribs / Magnetic Balls / Baby Bounser
●Healthcare, Cosmetics, Food
Contact lenses / Eyelash Serums / Honey / Masks / Sterilization/Disinfection Products / Setsubun Beans
●Sports and Outdoors
Canoes, Mini Boats, SUP / Motorcycle / Powersports Helmets / Arm Ring Kids Floating Vest
●Others
Sprays / Bicycles / Ladders/Stepladders / Folding Umbrellas / Bed Guards / Liquid Air Fresheners/ Child Seat

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Recall Notification

Amazon reserves the right to recall or suspend sales of products due to concerns about product quality or safety. Customers who have purchased related products will receive an email with information about the alert. Amazon is committed to protecting the safety of our customers, distribution center employees, and all other stakeholders on a daily basis.
You can check the Your Recalls and Product Safety Alerts page for information on recalls we have notified you about in the past.
Note: The Your Recalls and Product Safety Alerts page is not an exhaustive list of every recall case conducted by manufacturers or others. Also, please refer to the official websites of government authorities, manufacturers, or other resources for details about each recall case.

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Accident Investigation

Amazon will conduct an appropriate investigation if we receive a report of an incident involving a product from a customer or if we have other concerns about the safety of a product. Based on the results of the investigation, we will take necessary actions such as recalling products, suspending sales, and notifying customers. In addition to customer inquiries to our call center, we also monitor customer reviews on each product page and products that have been returned, and conduct accident investigations when we discover safety concerns about individual products.  

Cooperation with external parties

In order to guarantee the safety and security of our customers, we are promoting activities in cooperation with various organizations.

NITE (National Institute of Technology and Evaluation)
Since 2018, we have entered into an "Agreement on Cooperation in Activities Related to Product Safety" to promote cooperation in the sharing and analysis of product safety information, as well as the dissemination of information via Amazon Anshin Email to alert the public.
Click here for details

National Consumer Affairs Center
In 2019, Amazon signed an agreement with the National Consumer Affairs Center to cooperate in the dissemination of information on product safety. The National Consumer Affairs Center will provide information on accidents and press releases to Amazon in advance, and Amazon will promptly inform and alert customers through postings on its website and email distribution. This will help prevent accidents caused by products purchased by customers and prevent them from further occurring, thereby providing a safer and more secure shopping experience.
Click here for details

Japan Coast Guard
In order to promote safety and accident prevention at sea, we are working together to raise awareness about marine leisure sports equipment (canoes, etc.). In particular, we are promoting the communication and dissemination of safe usage to customers, mainly through Amazon Anshin Email distribution in conjunction with the Water Safety Guide prepared by the Japan Coast Guard.

Ministry of the Environment
In order to reduce fires in garbage trucks and processing facilities, starting in 2021, we have begun issuing alerts via Amazon Anshin regarding the disposal of lithium-ion batteries.

We are also working on other initiatives in cooperation with various government agencies.
● Fire and Disaster Management Agency
● Tokyo Fire Department
● Consumer Affairs Agency, etc.

For Product Safety