Peroni picks McCann for global creative account
McCann London leads McCann Worldgroup to victory in four-way pitch.
McCann London leads McCann Worldgroup to victory in four-way pitch.
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
Streax Professional’s senior VP for marketing speaks to Campaign about the brand’s strategy to capitalise on India’s booming beauty and personal care market, projected to reach $30 billion by 2027.
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
As senior vice president and business head for Kay Beauty, Aneja will focus on expanding the brand internationally while building on its success in India.
Suchana Sarkar, chief brand officer at Makani Creatives, delves into how Gen Z’s bold, vocal presence is reshaping the moral compass for brands and public figures alike.
As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
Customer experience is an ever-evolving phenomenon and IdeateLab’s chief creative officer explains how bringing creativity into the mix can make them ‘feel’ connected to the brand or business.
Charting an ambitious expansion plan, the integrated digital marketing company launched a joint venture with US-based .fearless.
Account is valued at $5 billion by Comvergence.
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.
Using humour and relatable scenarios to normalise conversations about men’s sexual health, the wellness brand plans to have an annual awareness drive every September.
The father-daughter duo returns to empower customers to take control of their car insurance choices with humour and insight.
The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.
The digital video highlights the inspiring journey of three Indian Paralympians, showcasing their resolve to purse their dreams.
Its second ad campaign highlights the company’s easy two-wheeler claims process with Virat Kohli.
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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