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Utopia Inc. Presents, circa 1940

Page 5

[Illustration: A person stranding in a puddle, with thumbs in ears and blowing a raspberry]

Yes, I know this is sort of a silly posture for me to be in, but editors must do everything to sell their magazine, and I know the only way to get your attention is to make some hellish gesture, so consider yourselves duly propagandized and frightened into an active interest in what comes next -- if I can figure it out myself before the men in white coax me away in a wagon.

[Illustration: A man's head is on a platter being carried by a turtle]

To begin with, see this guy overe here to our right?  Yeah, well he lost his head over a lot of fan magazines.  He bought them all, every one of them and then one morning he woke up and found out he had collector's collic.  He hated the very sight of fan-mag's.  He quit fandom for six months.  That is, he quit until FUTURIA FANTASIA came along with its articles by Ross Rocklynne, Henry Kuttner and Henry Hesse, its illustrations by Hannes Bok and its stories by Guy Amory and Lyle Monroe.  Since then this fan has come back in a big way, all because he read a DIFFERENT magazine.

[Illustration: A devil with a pitchfork.  Caption: Damon Knight]

Now, this other little guy way over in the left corner there?  I've stationed him there just in case you get any bright ideas on not buying Futuria Fantasia.  Either you kick in with a dime quick or we'll send little Elmo here around to find out why not.  Jospeh E. Kelleam appears for the first time this issue, fresh from Astounding.  The cover is in oils by Bok and you can get this issue by writing: 3054 1/2 W. 12th St. L.A. Calif.

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[Illustration: A person stranding in a puddle, with thumbs in ears and blowing a raspberry] Yes, I know this is sort of a silly posture for me to be in, but editors must do everything to sell their magazine, and I know the only way to get your attention is to make some hellish gesture, so consider yourselves duly propagandized and frightened into an active interest in what comes next -- if I can figure it out myself before the men in white coax me away in a wagon. [Illustration: A man's head is on a platter being carried by a turtle] To begin with, see this guy overe here to our right? Yeah, well he lost his head over a lot of fan magazines. He bought them all, every one of them and then one morning he woke up and found out he had collector's collic. He hated the very sight of fan-mag's. He quit fandom for six months. That is, he quit until FUTURIA FANTASIA came along with its articles by Ross Rocklynne, Henry Kuttner and Henry Hesse, its illustrations by Hannes Bok and its stories by Guy Amory and Lyle Monroe. Since then this fan has come back in a big way, all because he read a DIFFERENT magazine. [Illustration: A devil with a pitchfork. Caption: Damon Knight] Now, this other little guy way over in the left corner there? I've stationed him there just in case you get any bright ideas on not buying Futuria Fantasia. Either you kick in with a dime quick or we'll send little Elmo here around to find out why not. Jospeh E. Kelleam appears for the first time this issue, fresh from Astounding. The cover is in oils by Bok and you can get this issue by writing: 3054 1/2 W. 12th St. L.A. Calif.