[513d]
we come to examine these same questions more than once, and better, you will believe. Remember, however, that we said there were two treatments that might be used in the tendance of any particular thing, whether body or soul: one, making pleasure the aim in our dealings with it; the other, working for what is best, not indulging it but striving with it as hard as we can. Was not this the distinction we were making at that point?
Callicles
Certainly.
Socrates
Then the one, aiming at pleasure, is ignoble and really nothing but flattery, is it not?