E-commerce video templates

Many of today's consumers would rather watch a product video for ecommerce than read a lengthy product description or even a list of product features. Ecommerce product videos keep visitors on site for longer, increase total page visits, and improve the likelihood of purchase. Ecommerce product videos are effective on social media too. Sharing product videos that showcase a product being used in real-world situations stops the scroll so you can raise awareness about your products.

Vimeo's free product video creator makes it easy to create all kinds of product videos for ecommerce: product ads, videos promoting store-wide sales, exclusive offers, limited-time deals, product demos, unboxing videos, product reviews, testimonials, how-to videos, behind-the-scenes production videos, and any other video content you can imagine to showcase your products.

Today's consumers have short attention spans, so it's essential to captivate viewers within the first few seconds of your product video for ecommerce. Expert opinions on the ideal length of product videos for ecommerce vary, ranging from 5 seconds and 5 minutes. When determining your video's ideal length, keep your objective in mind (the type of ecommerce video you're creating), as well as your target audience's preferences and video specs for the social media platforms you'll share or promote your video on. At the end of the day, the ideal length for a product video is the length that your audience responds to best, so test everything.