
FORE:The dying king strangely decided, at that late hour, to abdicate. All the officials were hurriedly summoned to his chamber. The poor old man, bandaged, with his night-cap on, and a mantle thrown over him, was wheeled into the anteroom where the company was assembled. As he saw P?llnitz he exclaimed, sadly, ��It is all over.�� Noticing one in tears, he said to him, kindly, ��Nay, my friend, this is a debt we all have to pay.�� The king then solemnly abdicated in favor of his ��good son Frederick.�� The deed was made out, signed, and sealed. But scarcely was it executed ere the king fainted, and was carried to his bed. Still the expiring lamp of life flickered in its socket. About eleven o��clock the clergyman, M. Cochius, was sent for. The king was in his bed, apparently speechless. He, however, revived a little, and was in great pain, often exclaiming, ��Pray for me; pray for me; my trust is in the Savior.�� He called for a mirror, and carefully examined his face for some moments, saying at intervals, ��Not so worn out as I thought.�� ��An ugly face.�� ��As good as dead already.��31Helvetius, another of the distinguished French deistical philosophers, was invited to Berlin to assist the king in his financial operations. To aid the mechanics in Berlin, and to show to the world that the king was not so utterly impoverished as many imagined, Frederick, on the 11th of June, 1763, laid the foundation of the sumptuous edifice called ��The New Palace of Sans Souci.��
Published Aug 30.
TWO:
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FORE:����You have reason to curse your mother, for it is she who causes your being an ill-governed fellow. I had a preceptor,�� continued he, ��who was an honest man. I remember always a story which he told me in his youth. There was a man at Carthage who had been condemned to die for many crimes he had committed. While they were leading him to execution he desired he might speak to his mother. They brought his mother. He came near, as if to whisper something to her, and bit away a piece of her ear. ��I treat you thus,�� said he, ��to make you an example to all parents who take no heed to bring up their children in the practice of virtue.�� Make the application,�� continued he, always addressing my brother; and, getting no answer57 from him, he again set to abusing us till he could speak no longer.
Published Aug 28.
TWO:Instantly, and ��like a change of scene in the opera,�� the Prussians were on the rapid march to the east in as perfect order as if on parade. Taking advantage of an eminence called James Hill, which concealed their movements from the allies, Frederick hurled his whole concentrated force upon the flank of the van of the army on the advance. He thus greatly outnumbered his foes at the point of attack. The enemy, taken by surprise in their long line of march, had no time to form.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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