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Musings on the Motoring World

Did Audi’s Project Artemis fail?

As much as the automotive industry loves to harp on about “disruption” or “innovation”, not much happens. Most of the time, it is the same old story of building similar products that sell. Or, if someone else gets lucky, copy them. Occasionally, when the stars align, a manufacturer gets bored and splash some cash to […]

Categories
Musings on the Motoring World

How A Game-changing Grille Led To Everything Wrong In 21st-century Car Design

1999 was a great time to be alive. The excitement of crossing into a new allegorical millennium was nigh. As were the Y2K hysterics that banks would delete money and planes fall out of the sky the moment the calendar goes from “99” to “00”. Unbeknownst to the rest of the world as it was […]