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Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
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Create a value exchange with Tapjoy
Advertising should be a value exchange. The Tapjoy offerwall connects top advertisers with premium publishers and then rewards mobile users for their time. Now that’s a win-win.
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Maximize app revenue with the Tapjoy offerwall
Roughly 15% of the top 100 grossing apps use offerwalls. That figure expands to 25% for top-grossing mobile games. Tapjoy is the industry leader in the offerwall category, with eCPMs for Android in the US exceeding $1,000. Plus, Tapjoy’s fully custom, native offerwall deployments that drive up to 30% more revenue than generic alternatives.
Get startedGet startedFor advertisers
Acquire and engage users at scale with an offerwall campaign
On the Tapjoy offerwall, users have the choice to voluntarily engage with ads that interest them in exchange for a reward. The result is that your best users come to you.
Learn about CPELearn about CPE Learn about CPALearn about CPAIntegrate the Tapjoy ad network
The Tapjoy ad network connects publishers with premium demand sources. Our solutions will help you monetize every user to their maximum potential.
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Expert insights to supercharge your offerwall strategy
Case Study
How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with Tapjoy from Unity
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How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and increasing Android revenue 2x without cannibalizing IAP
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How MY.GAMES transformed their monetization strategy and expanded their global reach with Tapjoy, increasing their Offerwall revenue by 181% without sacrificing any IAP revenue
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How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x
Read more >>Blog
Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that bring users back to your app daily
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How Pocket FM monetized their non-paying users with ads and offerwall, boosting revenue 20%
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How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the Tapjoy offerwall
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How to maximize growth with offerwall special promotions: tips for the holiday season
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How Ok Cashbag & Syrup boosted their revenue 63% with Unity LevelPlay mediation and 225% with the Tapjoy offerwall
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