Identity

Website personalization purpose-built for nonprofits

Touch every experience in your donor journey.

Identity brings unparalleled personalization to elevate every experience of your website visitors. Capture and harness digital engagement data of donors, volunteers and advocates, and use that data to tailor customized individual experiences.

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Identity solves for 2 audiences

Identity solves for 2 nonprofit audiences

With a complete, purpose-built solution for nonprofits, you can:

  • Stay top of mind of donors, when they are ready to engage
  • Set the foundation for your personalization strategy
  • Deliver adaptive and dynamic website visitor content
  • Treat every visitor as an individual by understanding who each donor, volunteer, or an advocate is, in real-time and across devices
  • Gain actionable, intelligent, data-driven insights and personalization performance metrics vital to achieving fundraising goals

Start building stronger, more personalized connections today.
Measure how these connections turn into donations.

1. Capture first-party data

to better understand the full passion of givers

2. Deliver unique journeys

that delight visitors with individual experiences

3. Use actionable insights

to maximize donations and increase conversions
Go deeper into personalization

Connect and correlate data
with Google Analytics 4 (GA4)

Connect your data collection efforts with GA4 to put advanced analytics capabilities. GA4’s event-based tracking provides a more nuanced understanding of donor interactions, enabling you to create highly tailored and effective personalization strategies. Use GA4’s insights to refine your campaigns and enhance donor engagement.

Deliver unique journeys that delight visitors with individual experiences

Identity enables real-time customization of donor experiences with dynamic gift arrays, abandoned donation lightboxes, adaptive site content, and limitless other potential ways to activate personalization.

  • Boost satisfaction and loyalty, driving more support by treating every donor individually.
  • Transition from static to dynamic giving experiences, making your cause resonate with each visitor.
  • Re-engage potential donors, recover lost donations, and optimize conversion rates with dynamic gift arrays, lightboxes, and more.

Use actionable insights to maximize donations and increase conversions

Identity provides you with powerful dashboards and reporting to continuously refine and improve your personalization strategies. With real-time visibility and analytics, you can easily understand the effectiveness of dynamic personalization, make data-driven decisions, and ensure that every individual interaction is resonating.

Why Choose Identity from RKD Group?

RKD makes it easy to get started, realize rapid value, and see impactful results

Purpose-Built for Nonprofits

Tailored specifically to meet the unique needs of nonprofit organizations.

Enhanced Engagement

Maximize online fundraising efforts and donor engagement with dynamic, real-time personalization.

Comprehensive Solution

Offering detailed, first-party data capture and actionable insights through advanced analytics.

Trusted Provider

Delivered by RKD Group, leaders in nonprofit strategy, technology and solutions to advance missions.