TWO:Round about Louvain everything was prepared for defensive purposes, artillery being hidden under straw-roofs, only a few yards away from the farm-houses, and the sentries were very alert. I never saw them before I was quite near; then they jumped suddenly from behind a tree, summoning me to stop by lowering their rifle. In the meadows were a good many newly cut trenches.So I thought that I might chance it. The house was some distance from the station, near the railway line; opposite stood a sort of goods station guarded by six soldiers. Before entering the house I had a chat with them, for I thought that if I explained my position and told them that the commanding officer gave me permission to pass the night in that house, I should be much safer if anything should happen during the night, because they knew then that they had to deal with a neutral journalist. They might moreover warn me should the fire that was raging all around reach that house. So I told the whole story to these fellows, who were also more than half drunk, showed them my passports, gave them some cigars, and after a friendly chat went123 to the old man who was to put me up for the night.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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