Microsoft Advertising blog
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AI in action: Leveraging AI to scale your display and video efforts
We’ve seen the use of generative AI tools evolve as consumers have progressed from mere curiosity to acquiring knowledge to taking action.
Blog post
Reshaping the retail media ecosystem with scale, simplicity, and innovation
Advertisers and brands deserve simplicity and transparency in how they buy, with an ability to reach people with personalized advertising that they love.
Blog post
Reach engaged CTV audiences with Microsoft Invest
Microsoft audiences are 15% more likely to spend online and have greater purchasing power than the average internet user.
Blog post
Rebalancing the work equation with AI
Here we will share some of the insights and experiences that we have gained from deploying generative AI tools within Microsoft Advertising.
Blog post
Welcome to Property Center: Your gateway to managing Lodging Campaigns
We are enhancing our Hotel Center and we are announcing GA for our Lodging Campaigns for advertisers that wants to drive booking for their hotel.
Blog post
Think, share, do: 3 steps to enhanced-AI collaboration
In this blog post we will share with you our insights on how to collaborate effectively with AI in the advertising and marketing industry.