Fausto TorresWhy Focus On DAR First? (Distribution + Acquisition + Retention)Yes, the dumbest thing someone can do is build a product… without knowing how to distribute and retain users.3d ago
Nebojsa RadovicSKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…May 28
Hoang DangBeyond the limitation of A/B Testing using Causal InferenceBased on the real-world data.Jun 24Jun 24
MAFinMAF BlogHow Mobile Ads Frustrate Users & Ways to Prevent ItAre your mobile ads annoying potential users? Learn how mobile ads frustrate users and what can you do to create positive ad experiences.Jun 25Jun 25
Matej LancaricHow to soft launch a mobile game in 2024?How to Soft launch your game in 2024? Does something change? Of course, YES! Although the soft launch has not changed much, some aspects of…May 15May 15
Fausto TorresWhy Focus On DAR First? (Distribution + Acquisition + Retention)Yes, the dumbest thing someone can do is build a product… without knowing how to distribute and retain users.3d ago
Nebojsa RadovicSKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…May 28
Hoang DangBeyond the limitation of A/B Testing using Causal InferenceBased on the real-world data.Jun 24
MAFinMAF BlogHow Mobile Ads Frustrate Users & Ways to Prevent ItAre your mobile ads annoying potential users? Learn how mobile ads frustrate users and what can you do to create positive ad experiences.Jun 25
Matej LancaricHow to soft launch a mobile game in 2024?How to Soft launch your game in 2024? Does something change? Of course, YES! Although the soft launch has not changed much, some aspects of…May 15
MAFinMAF BlogKey UA Differences for Gaming and Non-Gaming AppsRead and learn about the key differences in user acquisition strategies that separate gaming from non-gaming apps!Jun 20
Matej LancaricUser Acquisition & Creative learnings with comments — 2023Started this tradition three years ago, half drunk after the Christmas dinner when I saw a lot of predictions flying around. I sat down…Jan 5
Upshot.ai10 Creative Mobile Push Notifications for Your Next CampaignExplore 10 innovative mobile push notifications to boost engagement in your next campaign. Discover actionable tips and creative strategies.Jun 20
