November 20 - 23, 2024
Santa Barbara, CA

Frequency is the New Loyalty

It’s harder than ever to be a brand marketer in the QSR and fast-casual industry. Prices continue to rise, customers are more selective about where they spend their money, and the competition to capture your fair share of stomach is fierce. 

But let’s face it: everyone has to eat.  How do restaurants position themselves to stand out?  How do we drive new guest occasions while keeping our core customers engaged?  Is increasing visit frequency the key to long-term loyalty?

MediaPost’s Brand Insider Summit: QSR brings together the best marketers from quick-service, fast-casual and casual dining restaurants.  Whether you’re a challenger brand in growth-mode or a global powerhouse with thousands of locations, join us for real, in-depth conversations.

We Will Explore:


  • Balancing brand and value messaging
  • Effective go-to-market strategies
  • The future of loyalty programs
  • Online ordering, third-party delivery, and retail licensing
  • Cross-channel media planning

 

Join the conversation #MediaPostInsiderSummits

 

Conference Content Programmers:

Erin Everhart, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


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Agenda

Wednesday, 11/20

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails

Thursday, 11/21

9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: Capturing New Guest Occasions Without Losing Your Core
10:15 AM Pacific
1:15 PM ET
Panel: Where Do Loyalty & Personalization Go From Here?
Loyalty and personalization are top of mind for every restaurant marketer, and rightfully so: we’ve seen first-hand how these strategies drive check growth and visit frequency. But in an era when you can personalize everything and loyalty programs are a dime a dozen, how do you stand out? How do we build a loyalty program that drives value for our customers without driving up our food costs? What should you prioritize to drive the greatest ROI? How do you get customers to try new menu items beyond their routine order?
Panelist
Ryan Sanecki, Sr Manager - Digital Marketing, Bibibop Asian Grill 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight & Coffee Break
11:10 AM Pacific
2:10 PM ET
Presentation
11:35 AM Pacific
2:35 PM ET
Case Study: Telling The Sustainability Story In Brand Marketing
12:00 PM Pacific
3:00 PM ET
Roundtable: Menu Trends We’re Watching Across Dayparts
12:00 PM Pacific
3:00 PM ET
Roundtable: Communication Tips To Align All Your Operators
Featuring
Danielle Moore, Director of Communications and Field/Local Marketing, Noodles & Company 
12:00 PM Pacific
3:00 PM ET
Roundtable: Managing Your GTM Calendar Without Going Crazy
12:00 PM Pacific
3:00 PM ET
Roundtable: Navigating Regional Differences While Scaling Nationally
Featuring
Garrett Goldstein, Chief Operating Officer, Nation's Giant Hamburgers 
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
Urban Walking Wine Tour
Golf - Sandpiper Golf Club
Near Coastal Kayaking Tour
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Friday, 11/22

9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: Scaling Digital Across Every Consumer Touchpoint
10:15 AM Pacific
1:15 PM ET
Panel: Building Your Brand Beyond the In-Restaurant Experience
The in-restaurant experience is arguably the most important asset we have, but it’s not the only way customers interact with QSR and fast-casual brands. From online ordering and delivery to cross-brand partnerships and retail licensing, each comes with its own dynamics and customer experience. How do we strategically partner with third-party delivery providers to build brand awareness while maintaining our bottom line? How do we cater to the delivery customer? How do we authentically partner with other brands and retailers to expand our footprint? Our panel of digital experts discuss how to adapt your marketing strategy no matter the customer journey.
PanelistS
Marcus Rountree, Global Senior Manager, Product Management - POS Transformation, McDonald’s 
Irene Shtrulis, Director & GM, eCommerce - Global Channels, GoTo Foods 
10:45 AM Pacific
1:45 PM ET
Sponsor Presentation & Coffee Break
11:15 AM Pacific
2:15 PM ET
Presentation: Future Proofing Your Customer Experience
11:35 AM Pacific
2:35 PM ET
Case Study: Jack in the Box and Marvel Studios’ “Deadpool & Wolverine” Partnership
Jack in the Box is no stranger to celebrity partnerships. Ice Cube. Snoop Dogg. Martha Stewart. They’ve worked with a lot of A-listers, and they know the secret sauce to staying authentic. So when the opportunity came up to partner with Marvel Studios’ “Deadpool and Wolverine”, it seemed too good to be true. Jessica DePrizio, Director of Brand Marketing, shares how they’ve evolved their celebrity partnerships and how this merc with a mouth who loves Mexican food was the perfect spokesperson for their Mini Chimi Bang Bangs.
Presenter
Jessica DePrizio, Director of Brand Marketing, Jack in the Box 
12:00 PM Pacific
3:00 PM ET
Roundtable: Managing the Relationship with Third-Party Delivery Partners
12:00 PM Pacific
3:00 PM ET
Roundtable: Navigating Digital Change Management Across Your Organization
Featuring
Marcus Rountree, Global Senior Manager, Product Management - POS Transformation, McDonald’s 
12:00 PM Pacific
3:00 PM ET
Roundtable: Marketing Without Massive Budgets
Interviewee
Ha Ly, Head of Marketing, Pokeworks 
12:00 PM Pacific
3:00 PM ET
Roundtable: Engagement Strategies For Your Lapsed Guests
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
Catamaran Cruise Santa Barbara Coastline
Funk Zone Brewery Tour
Hiking at Rattlesnake Canyon
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Saturday, 11/23

9:00 AM Pacific
12:00 PM ET
Keynote: Bringing The Heat: How Dave’s Hot Chicken Scales Authentically
Dave’s Hot Chicken was founded only seven years ago as a simple chicken stand, but it’s quickly becoming one of the fastest growing restaurant brands in the US. When one opens in a new city, it feels like a movie premiere or iPhone launch circa 2013: long lines form early and earned media buzzes for weeks. How does the brand lean into and maintain cult status as it aspires to expand quickly? And how does it maintain that buzz well after launch? CMO Brad Haley shares how their witty ad campaigns and UGC-powered approach helps them become the hot chicken of choice in new markets.
Keynote
Brad Haley, CMO, Dave’s Hot Chicken 
9:30 AM Pacific
12:30 PM ET
Panel: Turning Browsers Into Buyers
It’s a crowded restaurant space right now. Everyone is clawing for their fair share of stomach. Customers have more choices than ever on where to eat, and the media landscape is saturated with ads, content, and celebrity endorsements. How do we adapt our media strategy to reach people at the right time and right place? How can growth brands compete when their budgets are a fraction of the big guys? Hear from our panel of media and marketing experts as they share tried and true techniques to cut through the clutter to drive visit frequency.
Panelist
Ha Ly, Head of Marketing, Pokeworks 
10:00 AM Pacific
1:00 PM ET
Presentation: Breaking Through The Crowded Industry
10:30 AM Pacific
1:30 PM ET
Summit Concludes

Featured Speakers

Garrett Goldstein

Nation's Giant Hamburgers
Chief Operating Officer

Brad Haley

Dave’s Hot Chicken
CMO

Ha Ly

Pokeworks
Head of Marketing

Danielle Moore

Noodles & Company
Director of Communications and Field/Local Marketing

Marcus Rountree

McDonald’s
Global Senior Manager, Product Management - POS Transformation

Ryan Sanecki

Bibibop Asian Grill
Sr Manager - Digital Marketing

Irene Shtrulis

GoTo Foods
Director & GM, eCommerce - Global Channels

Jessica DePrizio

Jack in the Box
Director of Brand Marketing

Erin Everhart

MediaPost
Senior Director of Event Programming

View All SpeakersSpeaker Proposal Form

Activities

Thursday 2 p.m.

Urban Walking Wine Tour

With more than 20 tasting rooms, Santa Barbara’s famed Urban Wine Trail is legendary.  Enjoy this fun and educational tour through the city's renowned Funk Zone - an eclectic enclave that borders the beach and is home to most of the Urban Wine Trail’s tasting rooms.

You’ll visit 2 wineries sampling a variety of wines and tasty snacks while getting an insider’s look at each of the featured winery's process and varieties.  Grab some comfortable shoes and let your palate lead the way for a delicious experience and amazing times with your fellow Summiters!

Thursday 2 p.m.

Golf - Sandpiper Golf Club

The championship golf course at Sandpiper has been rated by Golf Digest in the top twenty five public golf courses in the nation. Featuring beautiful rolling fairways and challenging greens in a seaside links style layout, the course attracts players of all skill levels including players of the highest caliber playing host to several professional PGA and LPGA tournaments.

Thursday 2 p.m.

Near Coastal Kayaking Tour

Join fellow Summiters on a 2 hour paddling adventure around the gorgeous Santa Barbara shoreline. Knowledgeable guides will provide basic instruction with all gear provided. The perfect way to take in the beauty of the coastline up close and personal while getting to know your colleagues a little better.




Friday 2 p.m.

Catamaran Cruise Santa Barbara Coastline

“Breathtaking” best describes a Santa Barbara experience aboard the Double Dolphin Catamaran.  Join your fellow Summit Insiders as you take in the amazing beauty of the area with a refreshing beverage in tow.

Whale and dolphin sightings are frequent as are the amazing sunsets.  A great way to get outdoors, take in the beauty of the Santa Barbara coastline and network with new friends and old.

Friday 2 p.m.

Funk Zone Brewery Tour

Join fellow-summiteers on a guided, progressive walking Brewery tour of Santa Barbara’s famous Funk Zone!
 
Over the past few decades, this district, located along the famed waterfront, has enjoyed an upswell of boutique tasting rooms, cafes, galleries, and shops that cater to Santa Barbara’s contemporary side. Named for its historically artsy, creative tenants throughout the (now converted) warehouse-heavy neighborhood, this ever-evolving artistic neighborhood is one spot to visit again and again.  An afternoon to remember for sure!

Friday 2 p.m.

Hiking at Rattlesnake Canyon

Rattlesnake Canyon is a 4 mile out-and-back trail located near Santa Barbara.  The hike features a waterfall and beautiful backcountry views of the Santa Ynez mountains that surround the area.  The trail is primarily used for hiking, running, and horses and is accessible year-round.  The trail has some challenging parts, but for fitness-minded Summiters, this will be a great outing!





Activities Signup Form

Venue

Mar Monte Hotel
1111 East Cabrillo Boulevard
Santa Barbara, California, 93103

Steps from the beach, tucked between the Santa Ynez Mountain Range and the Pacific Ocean, the Hyatt Mar Monte Hotel embodies the gracious spirit and style of Santa Barbara, California.  Long a vital part of this vibrant community, this historic and legendary property has been recently revitalized and reimagined – impeccably crafted for the modern traveler.  Your home away from home welcomes you.
 

Booking your Room at Mar Monte Hotel

To secure a room for MediaPost's Brand Insider Summit QSR, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Mar Monte Hotel, go to:
https://www.hyatt.com/shop/rooms/sbars?location=Mar%20Monte%20Hotel&checkinDate=2024-11-20&checkoutDate=2024-11-23&rooms=1&adults=1&kids=0&corp_id=G-MDP1

This discounted room block will EXPIRE on FRIDAY, 10/18/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.