The Ultimate Cheatsheet to Upgrade your Mobile Marketing Strategy in 2024
Initially, mobile marketing was just about basic text messages, but with the proliferation of smartphones and increased dependence on mobile devices for daily tasks, businesses have prioritized their mobile marketing efforts. As mobile…
Read More...
Read More...
How Does In-App Messaging Enable SaaS Marketers?
Formerly, SaaS firms saw in-app chat as an optional feature rather than a must. However, in today's world, when consumers prioritise services differently, engaging directly with clients in real time is a must for success. In 2022, over…
Read More...
Read More...
Liftoff Mobile Ad Creative Index Reveals UGC and Interstitial Ads Are Key to Unlocking Advertising…
The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than other video formats
Liftoff, the…
Read More...
Read More...
Mobile Marketing for B2B Marketers: What to Keep in Mind?
Mobile marketing for B2B marketers is the practice of using mobile devices and platforms to reach and engage with other businesses. This includes tactics like mobile-optimized websites, mobile applications, SMS or text message marketing,…
Read More...
Read More...
Marketing Beyond the Cookie with Zero- and First-Party Data
The recent news that Google is restricting cookies for 1% of the people who use its Chrome browser, with plans to fully phase out cookies by the end of the year, ranks among the most significant in the online advertising industry. Cookies,…
Read More...
Read More...
Why In-Play Advertising Is The Next Frontier Of Reaching Gamers
In 2023, the video game industry is estimated to have generated $184bn in revenue and is bigger than the music and movie industry combined. Advertisers are now investing a significant percentage of their marketing budgets toward gamers in…
Read More...
Read More...
AppLovin Reveals Ways Generative AI Is Transforming The Mobile Ads Creative Process
New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity
AppLovin, the leading marketing technology platform, released Performance-driven Ad Trends…
Read More...
Read More...
4 Things Advertisers Can Learn From Generational Mobile Preferences
No matter the age bracket, getting and keeping attention with mobile ads is difficult. Attention spans are short, and screens are filled with distractions. But one thing advertisers should pay attention to is the changing tide between older…
Read More...
Read More...
Picnic Launches Inventory Intelligence Tool To Drive A More User-Friendly Ad-Funded Web
Picnic’s new inventory quality assessment tool, PIQ, delivers 88% boost in media attention - empowering advertisers to prioritise effective ad placements
Leading user-first media platform Picnic announced the launch of PIQ (Picnic…
Read More...
Read More...
New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
Bonzai's BrandStory, the first-of-its-kind premium mobile ad format with three times more ad space, redefines industry by seamlessly integrating awareness, exploration and action, meeting the demand for expanded brand visibility and…
Read More...
Read More...
Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location
The pioneering execution across two iconic DOOH units in Times Square sees screens display 3D elements in tandem across a 15 second spot featuring the new Shasta Boot Tall
Leading digital marketing business Jellyfish today announces the…
Read More...
Read More...
Exploring the Location-Based Advertising Space
Digital marketers are investing heavily in social and performance marketing. The reason? As social ad impressions are growing at an average annual rate of 20%, there are better chances of targeting prospective customers efficiently. But the…
Read More...
Read More...
Petal Ads Unveiled Game-Changing Solutions for Entering the Chinese Market at DMEXCO 2023
Huawei's mobile advertising ecosystem, Petal Ads, had a productive time at DMEXCO 2023, unveiling cutting-edge solutions for crafting effective digital campaigns. The event drew 800 international speakers, 40,000 international trade…
Read More...
Read More...
Five Blunders That Can Impact Your Ad Campaign
Any digital ad campaign aims to increase traffic and drive conversions. However, effective campaign management can’t be a “set it and forget it” exercise. To be effective, marketing managers must actively manage an ad campaign to maximize…
Read More...
Read More...
DriveLine Powers Precision Advertising with Groundbreaking Visitation Audience Solutions, Now…
Built on Geo-Behavioral Consumer Data, Integration with LiveRamp Allows Marketers to Harness the Power of Visitation-Based Audience Intelligence for Targeted Advertising
DriveLine, a cutting-edge audience intelligence solution, announces…
Read More...
Read More...
DSP Ad Platforms Today and How They’ve Evolved Over the Years – State of DSP Today
‘Organic marketing is a way to long-term success;’ you have heard this statement more than a few times within your entire marketing tenure. No doubt, organic marketing is essential and effective, but paid marketing is just as important.…
Read More...
Read More...
Ad Spend Dynamics for the Asia Region: What do Current Studies Suggest?
According to the latest data, Asia continues to be a hotbed for digital advertising spending.
The region will see steady growth in advertising expenditure, driven by the increasing number of digital consumers and the rise of e-commerce.…
Read More...
Read More...
Flipboard Launches Interest Collectives for Advertisers
In Partnership with Publishers, New Program Aggregates Audiences Around Popular Interests
For the first time, brands looking for alternatives to programmatic targeting can reach millions of people around specific interests using the new…
Read More...
Read More...
Fiverr Launches ‘Certified’: Revolutionizing Tech Support for Amazon Ads, monday.com,…
Fiverr Certified builds a unique freelance marketplace of vetted experts for these companies, so that they can better reach and serve their customers.
Fiverr International Ltd., a company that is revolutionizing how the world works…
Read More...
Read More...
Mobile Advertising Trends And Statistics To Keep in Mind
In today's digital landscape, mobile advertising has evolved as an extremely powerful marketing tool. Mobile devices have become a vital hub for information, shopping, entertainment, and more, with people spending an average of 3.25 hours…
Read More...
Read More...