Boost your revenue post third-party cookies in three easy steps

Chief of staff, SVP corporate communications and industry relations

As we plan ahead for the post third-party cookie era, everyone is searching for ways to monetize their unaddressable traffic. We recently introduced LiveIntent’s unique addressability solution, HIRO, which helps brands and advertisers thrive in the post third-party  era. 

HIRO is designed to help publishers see immediate revenue impact with minimal time and effort expended. Below, we’ll explain how publishers can make the most out of their previously unaddressable traffic in three simple steps:

1. Integrate LiveIntent’s Prebid module

Ensure you are using LiveIntent’s User ID module in Prebid to identify and monetize your cookie-challenged inventory. The minimum required version of Prebid is 8.18.0. or use the corresponding version number used by your SSP partners to enable more demand sources.

2. Install the LiveIntent initialization and measurement Script through GAM

To see the lift brought in by the HIRO solution, LiveIntent will provide you with a GAM measurement script. This helps you set a baseline before going live.

3. Activate Reporting through GAM

Enable GAM reporting to measure the lift. The GAM script will control when the Prebid Module is activated, running it on the majority of your traffic while deactivating it for a small portion.

We have been serving thousands of publishers and brands for over 14 years, and we know that this new era may seem daunting. We are here to help you control your destiny. Our addressability solutions and a team of addressability experts are there to help you succeed. Get in touch today!