Doritos is bringing back its “Crash the Super Bowl” contest that challenges fans to come up with a superior big-game ad than the brand could on its own. Previous winners have landed at the top of USA Today’s closely watched Ad Meter:
Marketing Dive
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We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
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http://www.marketingdive.com
External link for Marketing Dive
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- Online Audio and Video Media
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- 201-500 employees
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- Washington, District of Columbia
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Updates
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Our upcoming virtual event, How to Navigate and Capitalize on Retail Media Networks, is just one week away! Join us along with journalists from Grocery Dive as we discuss what goes into building a successful retail media network. Register for free here: https://lnkd.in/g2Zbcadq
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“Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
Bonobos goes back to basics in first campaign since bankruptcy buyout
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Just 1 day left! Join Industry Dive’s expert team of journalists for an insightful virtual event to get the full scope of developments heading into retail’s most important quarter. Co-hosted by Retail Dive, Supply Chain Dive and Marketing Dive, our panel of experts will break down how the economy is faring post-pandemic, explore how marketers will overcome the challenges of consumer sentiment, dive into the latest shopping trends among consumers, and explore insights into how leaders navigate costs associated with the holiday shipping season. Register for free: https://lnkd.in/gmytTX2X #retail #marketing #ecommerce #SupplyChain
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Frito-Lay unveiled a campaign for its Flamin’ Hot line of spicy chips that riffs on romantic affairs and includes a branded phone giveaway. The marketer has partnered with Gabby Windey, of “The Bachelor” and “The Bachelorette” fame, to hawk the Flamin’ Hot Burner Phone:
Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos
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Captain Morgan is setting sail for the 2024 NFL season with the return of its “Follow the Captain” scavenger hunt. As the Official Spiced Rum Sponsor of the NFL, the Diageo brand has multiple activations planned throughout the season.
Captain Morgan raises anchor with expanded NFL-themed scavenger hunt
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E.l.f. Skin's “Divine Skintervention” campaign taps “Hacks” star Megan Stalter as part of a Gen Z-focused campaign that will hit social, out-of-home and major streamers. The cohort uses more skincare products than any other generation but is also guilty of committing “skin sins.”
E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
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Due to the dramatically shifting media landscape, 72% of media leaders say they have to reshape the talent and skills of their organization to keep up. A recently released Kantar report explores changes industry leaders are making to keep up.
AI is changing the media industry: Here’s what the numbers say
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Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials in the early ‘70s and rose to pop cultural prominence. The spokesperson stars in a new musical commercial with a jingle that draws inspiration from the original “Mikey likes it” tagline:
Life cereal brings back Mikey to ride wave of nostalgic marketing
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According to Citizen Inside’s founders, many in-house shops rely on capabilities that were built 10 years ago and are in need of modernization.
Consultancy for in-house agencies launches to update aging model
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