Join our expert team of journalists for an insightful virtual event to get the full scope of developments heading into marketer's most important quarter. Co-hosted by Retail Dive and Supply Chain Dive this virtual event will provide insight into how leaders navigate costs associated with the holiday shipping season. Register for free today! https://lnkd.in/e_cVHJx5
Marketing Dive
Mídia de áudio e vídeo on-line
Washington, District of Columbia 6.962 seguidores
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
Sobre nós
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Site
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http://www.marketingdive.com
Link externo para Marketing Dive
- Setor
- Mídia de áudio e vídeo on-line
- Tamanho da empresa
- 201-500 funcionários
- Sede
- Washington, District of Columbia
- Fundada em
- 2012
- Especializações
- businessjournalism e marketingnews
Atualizações
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Fubo launched a new CTV ad format, The Triple Play, that lets advertisers feature branded video content alongside curated programming and creative assets. Walmart was the inaugural sponsor of the format:
Walmart leverages Fubo’s takeover ad format to connect content, commerce
marketingdive.com
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Reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections designed with popular pet creators.
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
marketingdive.com
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Quarterback Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman.
Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance
marketingdive.com
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Nike debuted the next leg of its gritty “Winning isn’t for Everyone” campaign with ads targeting runners. The launch, timed to marathon season, looks to win over a community where the sportswear giant has seen its dominance slip:
Nike depicts drudgery of running in latest leg of comeback campaign
marketingdive.com
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Are you not entertained? NFL stars including Travis Kelce battle in a colosseum and Megan Thee Stallion remakes “We Will Rock You” in Pepsi's latest campaign.
Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’
marketingdive.com
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Discover how retail media networks, the fastest-growing segment in digital marketing, are reshaping strategies for retailers, brand marketers, and agencies. Co-hosted by Marketing Dive and Grocery Dive, this event will delve into: - The convergence of CTV and retail data - The role of retail media within organizations and their growing pains - The shift of advertising budgets towards retail media Don’t miss out and register for free today: https://lnkd.in/g2Zbcadq #RetailMedia #DigitalAdvertising #Marketing
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Nationwide has re-teamed with long-time brand spokesman Peyton Manning for an ad campaign that focuses on the financial services that the company provides outside of its well-known insurance offerings. CMO Ramon Jones digs into the campaign and more:
Why Nationwide tapped Peyton Manning to sell more than insurance in new ads
marketingdive.com
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Tostitos is shoring up its title as the Official Chip and Dip of the NFL with its biggest standalone ad campaign around the league to date. The effort looks to connect with hardcore fans through humor and a trio of New England Patriots icons:
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
marketingdive.com