We’re Delivering a Smoke-free Future, Faster

Our Q2 Results Are In

Led by science and innovation, we are disrupting our business and the industry we operate in with the goal of completely ending the sale of cigarettes. 

We’re delivering better alternatives for the world’s 1 billion+ smokers who don’t quit. And we’re starting to see the impact we’re making: 

🔘 38 percent of PMI's total net revenues came from our smoke-free business*  

🔘 36.5 million estimated total adult users of PMI's smoke-free products*  

🔘 90 markets where our smoke-free products are available*  

*As of June 30, 2024  

Find out more from our Chief Financial Officer, Emmanuel Babeau:

The Credibility of Our Science at PMI 

We’re looking at the data and the progress we’re making, which is why we understand the importance of scientific integrity and transparency in our research and development processes.  

We know that, at the end of the day, facts matter. Data is what empowers us to bring about change for the better. This is why at PMI, we adhere to recognized scientific standards and practices at every step of the product development and assessment approach.  

Our numbers to date show the following: 

💲 Since 2008, we have invested over USD 12.5 billion to develop, scientifically-substantiate, and commercialize smoke-free products.* 

👩‍🔬 We have over 1500 scientists, engineers, technicians and support staff dedicated to developing and assessing smoke-free nicotine and tobacco products* 

📚 Since 2008, we have published 532 scientific research articles related to smoke-free products.* 

This is just the beginning of the steps we are taking towards delivering a smoke-free future. 

*as of December 31, 2023  

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