I get asked about wholesale, distribution and route to market all the time.
So, i wrote an article to provide an in-depth understanding of how to navigate the UK spirits market, focussing on the roles of distributors vs wholesalers, and the potential benefits and drawbacks of working with a distributor vs self-distribution.
Spoiler alerts 👇
- Wholesalers don't care about your brand! They are not your sales team. Understand their priorities or you'll get burned.
- The competition is fierce, and quality alone won't guarantee your brand's success. In fact, on a national scale it often has little to do with it...
If you are a spirits brand active here - I'd love to hear your thoughts about this, especially if you have faced certain challenges in the UK route to market (and if / how you've overcome them).
#SpiritsIndustry #UKMarket #Distribution #Wholesale #BrandGrowth
https://lnkd.in/eZ5ECNJ8
Head of Impulse Sales at Tayto Group
5moFantastic to see our portfolio of brands out across multiple sectors today. Great job team and thanks to Gemma Aitken for your support in pulling it all together!