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If anyone was in any doubt of Wrexham AFC's international appeal, they just signed their first regional partner. I'm talking about the women's team, of course 👇. 📹 It's now a familiar format. A new Wrexham sponsor is announced to the world in a humorous video featuring Ryan Reynolds and Rob McElhenney. 🇺🇸 But what is different this time is that the new partner, Ally, only operates within the US. 🏦 The US's largest all-digital bank is sponsoring the 2024 Wrex Coast Tour, helping to bring the women's team to the U.S. for the first time as part of their ambition "to make women’s sports unmissable." 👀 They are also keen to "increase the club's visibility on a global stage, accelerating its ambitions to become known as a top club worldwide." ⚽ As a side note in the press release, they will also sponsor the men's team tour to the US. 🤔 Is there a better example of the growth in the appeal of women's sports, the value of sports documentaries, and how to use owner/stakeholder platforms to grow the business at the moment? 👉 Share examples of others doing a good job in the comments. I'm keen to learn about who else is doing great work in this space. 📺 Watch the announcement video here: https://lnkd.in/gR-kGA3y #sponsorship #sportsbiz #sportsmarketing #StriveSays ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me (please add an intro/reason).

With half the athletes being women for the first time and 152 events being women-only, the #ParisOlympics is a testament to the surge in popularity women's sports have seen recently. Want to learn more about the rising popularity of women's sports and the significant opportunities for brands to engage valuable audiences? Download our report In A League of Their Own 👉 https://lnkd.in/e7vu3zJA

#PrivateEquity is playing a key role in the growth of women's sports. Uncover the international events propelling women's #sports to new heights and their impact on the projected billion-dollar revenue in Deloitte’s #TMTPredictions2024 report.

In 2023, Women's Sports Experienced a Turning Point: Major Broadcast Deals, Iconic Players, and Unprecedented Viewership Reshaped the Sporting World. Projections by Deloitte suggest that elite women's sports revenue could soar past $1 billion this year, marking a remarkable 300% surge from 2021. CNBC Engages Top Female Executives in Sports to Discuss Equality, Memorable Moments, Media Representation, and Name, Image, and Likeness Regulations.  www.evolvepublication.com #WomensSports #SportsIndustry #EqualityInSports #BroadcastDeals #AthleteRevenue #MediaRepresentation #NILRegulations #SportsManagement #EvolvePublication #BusinessInsights #BusinessPublication

🎾 🏀 🏒 ⛳ As we witness a transformative shift in the sports landscape, it's clear that the empowerment of female athletes is not only a societal imperative but also a smart business move. Brands that align themselves with the rising influence of women's sports not only contribute to positive social change but also tap into a market with immense potential. 👇 Check out this insightful article that highlights the increasing global attention on women's sports and emphasizes the strategic importance for brand sponsors to recognize and invest in this growing market. #fandom #WomensSports #SportsMarketing #marketresearch

Recognizing the Nuance of #womeninsport ⚽ ⚾ 🏀 🏐 🏓 On #internationalwomensday , our founder and CEO Alejandra Salazar was invited to speak at the Inter Miami CF as part of Everything in Sport - Women's Edition. 👉🏼 Answering the question of how teams and brands can not only reach the female audience but also understand and genuinely communicate with them, Alejandra called on brands, sponsors, and teams to recognize the nuances of women who practice and consume sport to generate genuine relationships. "It's not just about talking to the female audience on a day like today, or when Taylor Swift goes to the Super Bowl," she said. "It's about recognizing ourselves as part of the target and understanding that we don't consume or talk in the same way as men or each other 💜 (we may have some points in common between women soccer fans and basketball fans, but we also have our differences) By recognizing the insights and nuances of the female audience, the next step is to be creative and real in communicating and conversing with women. Sport is competition and discipline, but it is also joy and happiness, and generating creative experiences is key. 💡 I think all these insight are crucial in today's sports marketing landscape.

Celebrating Excellence: National Girls and Women in Sports Day On National Girls and Women in Sports Day, let's shine a spotlight on Serena Williams, a trailblazing black woman whose accomplishments in tennis hold valuable lessons for women in the business arena: Resilience in the Face of Challenges: Serena has faced adversity with unmatched resilience. Learn to navigate challenges in business with the same determination and grace. Strategic Decision-Making: On the court, Serena's decisions are strategic and calculated. Apply this mindset to your business decisions, always thinking steps ahead. Commitment to Continuous Improvement: Even at the pinnacle of success, Serena continually refines her game. Embrace a culture of continuous improvement within your business for sustained success. Let's celebrate the achievements of phenomenal women in sports and translate their winning strategies into our business endeavors. Who is your inspirational figure, and what lessons have you drawn from their journey? Share your thoughts! #WomenInSports #BusinessInspiration #SerenaWilliams #NationalGirlsAndWomenInSportsDay

A recent study challenged perceptions by blurring player genders during soccer highlights, revealing how biases affect fans' perceptions. When gender was obscured, the usual rating gaps between men's and women's performances disappeared. The study questions the bias in evaluating women's sports, showing the potential growth of the women's sports market. Despite stereotypes, women's soccer is thriving, as seen in the recent World Cup breaking viewership records. It's time to challenge double standards and appreciate sports for the skill and excitement they bring, regardless of gender! ⚽👟 Read the full article here: https://bit.ly/40UeaqA #BreakingStereotypes #WomensSports #EqualityInSports #SoccerEquality #GenderBiasChallenge

A recent study challenged perceptions by blurring player genders during soccer highlights, revealing how biases affect fans' perceptions. When gender was obscured, the usual rating gaps between men's and women's performances disappeared. The study questions the bias in evaluating women's sports, showing the potential growth of the women's sports market. Despite stereotypes, women's soccer is thriving, as seen in the recent World Cup breaking viewership records. It's time to challenge double standards and appreciate sports for the skill and excitement they bring, regardless of gender! ⚽👟 Read the full article here: https://bit.ly/40UeaqA #BreakingStereotypes #WomensSports #EqualityInSports #SoccerEquality #GenderBiasChallenge

Why investing in female sports is a smart move for companies ➡️ https://lnkd.in/dybykP7u Olympia 2024 starts with 50 percent female athletes. Revenue from professional women's sport surpasses the one billion US dollar mark. And the streaming figures for women's sports competitions are raising the bar year after year. But: female professional athletes are still lagging far behind the sponsorship income of their male colleagues. However, this is changing rapidly. Investing in women’s sports offers impressive returns, with every dollar spent generating over seven dollars in customer value. Brands also benefit from a more positive public image, as consumers favor companies supporting women’s sports. High-profile athletes like Simone Biles and Coco Gauff highlight the market potential, and brands like Under Armour and Ryzon are already capitalizing on this trend. Embracing female sports sponsorship is not just about equality—it’s a lucrative opportunity for growth. #FemaleSports #Sponsorship #SportsMarketing #EqualityInSport