Psst! BIG news! 🤫 ICYMI, ScentAir is the fragrance partner behind the amazing smells inside IKEA stores. Starting tomorrow, Aug 8, IKEA will be hosting their Sleepeasy Event -- professionally scented by ScentAir!
ScentAir’s Post
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Creative Leader | Driving Global Marketing & Communication Strategies | Expert in Brand Positioning & Content Creation | Won multiple Effie Awards
So easy, so impactful!
Curiosity is in our DNA, just as the low price. With this video IKEA Sweden has manage to combine that with some of our super hero products in a fun and unexpected way. At IKEA the new lower price comes in so many different ways and dimensions. Emily Birkin, Helena Gouveia, Linda Vikström Nielsen, MARCUS ENGMAN
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Even IKEA mocks Portugal. We are a disgrace. 🤦♂️ To all my International Network, please check this. Portugal is currently facing a political crisis. Basically, our previous government "jumped out of the boat" due to corruption scandals. One of which was the discovery of 75,800€ in cash in the office of Vítor Escária. This man was the Chief of Staff of our Ex-Prime Minister António Costa IKEA with Uzina launched billboards around Portugal, as you can see from the image, stating: “Boa para guardar livros. Ou 75,800€”. Which translates to: “Good to save books. Or 75,800€”. 💀 I laughed really hard. But then I started to think, does it make sense for IKEA? Will this wrongfully play with their brand reputation? Marketing should adapt to the current world events, but should it get mixed up with politics? I am an apologist of Marketing and Humour coming together, but it has to make sense. I'm not sure it does. It is interesting to wonder about it. Now, we must see if the supporters of our previous government feel attacked and begin to buy furniture at JYSK instead. (Probably will never happen as IKEA is too strong of a brand) #ikea #portugal #politicaladvertising
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Brand Manager & Founder | Specialty retail e-commerce🔹Sharing brand stories of heritage & artisanal brands with discerning customers🔹Talks about retail, marketing, branding & customer experience. Powered by Long Black.
“Joss Paper” Cake 🍰 🍰IKEA Taiwan introduced a joss paper-like cake ahead of the Chinese Hungry Ghost Festival. 🧐Mixed reactions from customers of course. 💡Some love it for its creativity. Some frowned. 🎬Brand activations like this always cut both ways. Haters gonna hate. But others will probably laugh it off. Marketers know this very well. They can’t satisfy everyone. 🎨Looking at the design of this cake and the captions, it’s not hard to relate to incense paper - not an auspicious thing to most living Asians except for the late. ❓Controversial campaigns like this is not uncommon. What intrigues me is the reactions of the customers. Taking into account cultural nuances, are they getting more open-minded? Or still frowned at the slightest inappropriateness? 🧐This is critical for marketers cos it guides future directions of brand campaigns. Thoughts? >>>>>>>>>> Till the next one. I’m Kelvin C.. >>>>>>>>>> #ikea #marketingcampaigns #marketing #creativity #creativeads #creativecampaigns #ads #digitalmarketing #branding #brandactivations #consumerbehavior #ccpn #kelvinc
IKEA Taiwan has copped flak for introducing a cake designed to resemble joss paper ahead of the Chinese #HungryGhostFestival. According to IKEA Taiwan’s Instagram and #Facebook pages, the brand names the limited-edition layered cake as the “golden cake” (#金紙蛋糕), with its appearance resembling traditional Chinese #JossPaper - the sheets of paper commonly used as burnt offerings in Chinese ancestral worship rituals. The post has garnered mixed reactions from netizens, as media intelligence CARMA saw over 200 mentions related to #IKEATaiwan's new product over the past 10 days. Approximately 31.9% of the mentions were positive, while 6.1% were negative. A large group of netizens indicated that, although the cake does not look appetising, it is creative and humourous, with some joking that it pays homage to Taiwanese culture, said CARMA’s HK GM Charles Cheung. "Conversely, some criticism arose from those who view the product as disrespectful to the deceased." #SocialMedia
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Sometimes, one is forced to use social media to make giants do what is needed, which is what I hope. In 30 years, we have had experience with IKEA Germany, IKEA China, IKEA Malaysia, and now IKEA Croatia. Ordering a lot for a lot of money through all these years, I have always been satisfied with the quality and especially with the service. However, what we have experienced so far with IKEA Croatia is simply a nightmare. The delivery and installation have been very unprofessional, and agreements are not honored at all. Ordering 3 kitchen has been a real horror - with months of delays for delivery, months of delays for installation, wrong deliveries, and more. Initially, I thought we were in a candid camera TV show, then I thought it was a one-time exemption. Now, it's evident that IKEA Croatia has a massive management and customer service problem. Perhaps many complain but don't know how to achieve real improvement. Well, maybe social media helps. #IKEA #CustomerService #Quality #Improvement #IKEACroatia #SocialMedia
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CEO & CSO IKEA Belgium | Retail manager | Motivated by people and values, innovation & sustainability
Happy Earth Day! 🌍 Today’s a great day to think about our impact on the planet: how can we at IKEA make an impact? This June, we’re hosting Belgium’s largest flea market! 🎉 Mark your calendars for June 8th because all eight of our stores are turning their parking lots into treasure troves. It’s your opportunity to a give a second chance to pre-loved furniture and accessories. We're already invested all year long to create more circular opportunities for our customers to give products a longer life. Whether it’s through our BuyBack program, the Second Chance corner, or our spare parts service. Why a national flea market? That’s our way of going bigger, reaching out, and getting you all in on the action. Book a stand and be part of the change. Can’t wait to see you there! #IKEABelgium #Sustainability #FleaMarket #CircularEconomy"
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Sales Trailblazer 🚀 | Brand Alchemist 🌟 | Campaign Whisperer 📣 | Data Sorcerer 🧙 | Ever Curious Learner 📚
Marketing is an art. From having an innovative idea to a seamless execution, being concise and attention to every single detail takes some real hard work.
IKEA taps into feelings of JOMO (the joy of missing out) with a new campaign that puts "The Place to Be" in one of the world's busiest locations. Learn more about the campaign via Muse by Clio: https://okt.to/zViAXe
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😈Cyber Security Specialist at 👿HackerOne with Reporting 👿Cyber Defenses 😈BughunderZ 🤭Bee Set Bee Mind Bee 😈 Good Learning Make World 🤫Lifetime Achievement Awards😈👿
Joy Top high-paying non-coding jobs in DevOps Welcome to the world of DevOps, where collaboration and automation redefine software delivery. DevOps, short for Development and Operations, stands as a beacon of efficiency and reliability in the tech realm. Contrary to popular belief, not all DevOps roles involve extensive coding. In this ever-evolving landscape, the emphasis has long been on automation, but there's a plethora of non-coding roles that are equally pivotal. Discovering Top Non-Coding Jobs in DevOps Dive into the top 10 non-coding DevOps roles, unveiling their responsibilities, requisite skills, tool 1. DevOps Engineer/Architect Craft the overarching DevOps strategy, managing infrastructure and pipelines. Coding involvement is minimal, making it a strategic role. Core Skills: DevOps principles, Problem-solving Tools: Jenkins, Docker, Ansible Certifications: DevOps Institute, AWS DevOps Engineer Salary Range: ₹6,00,000 – ₹10,00,000 annually Growth Paths DevOps Manager, Cloud Architect ☮️ #LinkedIn #JobSearch #Networking #CareerDevelopment #ProfessionalDevelopment #PersonalBranding #Leadership #usatoday #usatoday #live #like4like #followthemoney #Innovation #Management #HumanResources #DigitalMarketing #Technology #Creativity #Future #Futurism #Entrepreneurship #Careers #Markets #Startups #Marketing #SocialMedia #VentureCapital #SocialNetworking #LeanStartups #Economy #Economics #Rajesh003 #dj #djangodeveloper #gpt4 #newpost #github #usatoday #uk #cybersecurity #seooptimization #jobhelp #jobalert #newbeginnings2023 #cybersecuritynews #caddesigner #DiversityandInclusion #RemoteWork #Finance #JobSeekers #EmployerBranding #CustomerExperience #ProjectManagement #WorkLifeBalance #FreelanceLife #CareerGrowth #Coding #DataScience #ArtificialIntelligence #UXDesign #Technology #Innovation #ProfessionalNetworking #DigitalTransformation #LeadershipDevelopment #PublicSpeaking #Salesforce #SocialMediaMarketing #ProductManagement #BusinessStrategy #HumanCapitalManagement #ExecutiveSearch #Recruitment #EmployeeEngagement #WorkplaceWellness #Motivation #WorkplaceProductivity #ProfessionalServices #Consulting #LearningandDevelopment #CareerCoaching #InterviewTips #JobBoard #EmployeeAdvocacy #CompanyCulture #CareerTransition #EngineeringJobs #SoftwareDevelopment #TechTalent #india #HospitalityJobs #RetailJobs #FashionJobs #StartupLife #CareerFair #Hiring #Recruiting #FinancialServices #TechIndustry #HealthcareJobs #ConstructionJobs #MarketingJobs #NonprofitJobs #EducationJobs #SocialImpact #RemoteJobs #JobMarket #salesjobs #ProjectJobs #ManagementConsulting #HRJobs #DesignJobs #MediaJobs #ITIndustry #EntrepreneurLife #WorkFromHome #rajesh003 RAJESH RAMESH #leadershipskills #automation, #logistics, #innovation, #cobots, #futureofwork #artwork #google #bing #app #gpt #gpt3 #funnyvideos #github #telegram #code #linkdein #new #flow #java #tiktok #python #php #top10 #usatoday #usa #usajobs #indianculture #indiajobs #jobhelp #hardwork #like #like4like
IT System Administrator | AI Implementation Analyst | Agile Project Manager | 38k followers & 11M views/14mo | ChatGPT, Midjourney, Runway and more!
Ikea. A great place to shop An even better place to eat meatballs Plus, it makes a great Midjourney style! Let's check it out!
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The key takeaways from Marlein Wiertsema's keynote at #DELIVEREurope ✨ Marlein, from Ingka Group - IKEA, highlights the importance of embracing the rapid changes around us, and how staying true to our values while evolving is key to meeting customer needs. Join us at DELIVER America as we explore more journeys of growth, collaboration, and innovation: https://lnkd.in/ecg2kW73
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An Ikea Hospitality observation Today I went to an Ikea for the first time in my life and two observations: 1. The store is designed like a maze which becomes a puzzle like game once you enter the maze. 2. The food court is on a whole different concept. You take the food freely and then do retail style billing on it. As a hospitality person this food retail thing is so out of my understanding. I mean take Spencer's retail that I know, but ikea is doing something beyond retail. There's hospitality ,there's retail , then there's what Ikea is doing. #IKEA IKEA
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I Help Business Grow through Data | Seasoned Market Research & Analytics Consultant | Mentoring executives for AI/ ML / LLM
Cannes: From Star-Studded Screens to Spreadsheet Streams 🎬➡️📊 Ah, Cannes, the once-exclusive playground for the movie gods, where mere mortals like us could only dream of rubbing shoulders with the stars. 🌟 But lo and behold, in 2023, the Government of India decided to shake things up. They sent a brigade of digital wizards to a side-show in Cannes, because why should film buffs have all the fun? 🤷♂️ For a brief, shining moment, the reels took a backseat as our feeds filled with the real deal. Market researchers turned the French Riviera into their personal office, complete with coffee runs and conference calls. ☕📞 And just like that, Cannes became less about ‘who are you wearing’ and more about ‘what are your metrics.’ Now, we’re all glued to our screens, not for the movie premieres, but for the LinkedIn updates that keep on giving. 📲 India’s masterstroke has turned the festival’s ‘work hard, play hard’ mantra into ‘all work, no play makes Jack a data-driven boy.’ So, hats off to India for turning Cannes into the ultimate networking event—minus the network parties. 🎉 #Cannes2024 #DigitalTakeover #SpreadsheetFiesta #AllWorkNoPlay
We're back from another great year at #CannesLions. Here's what our Group Chief Executive, Chris Jansen, had to say: "A highlight for me was presenting the Kantar #BrandBlueprintAward for the Most Meaningfully Different Brand to Fredrik Engman from IKEA. The Brand Blueprint Awards celebrate quantifiable marketing excellence and recognise those who are delivering meaningful and different marketing that grows their brand and delivers to their bottom line. We celebrated IKEA’s excellence because they are experts at amplifying these qualities, especially when it comes to making decisions that influence business outcomes. IKEA is affordable yet provides quality, is accessible and memorable. It continues to reach new people, opening 71 new stores in the past year. Its smaller stores are bringing IKEA to urban customers, helping people facing cost-of-living challenges, something it’s also tackling through its ‘Do Try This At Home’ campaign. A fantastic winner!" You can read more about the Brand Blueprint Awards at the link below: https://lnkd.in/gs9KCG9f
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