Revlon’s Post

"Trudon is the Royalty of candles and fragrances. That’s how I feel about the brand. Trudon is the most prestigious and reputable candle brand in the world. Not having the pressure to be in the mass market aiming for ambitious profits gives us the space to be creative and unique. Being a Royal brand in the heart means that we are the leader and therefore followed. " - Michel Blanco, store manager of Trudon London. Read the full interview on https://lnkd.in/ehx_ZcYq #businessstory #businessstorytelling #storytelling

A simple search on Google will tell you that in skin care fragrance is actually considered the leading cause of allergic reactions on the skin, and a lot of people struggle with redness, peeling skin, eczema and dryness thanks to it. But as a marketer you are given a legacy product with fragrance as its USP. So what do you? Here's a superb way of tackling this, watch and learn!

💥 NEW CASE STUDY💥 Montblanc is a company known around the world for its selection of luxury fragrances. Before their Christmas campaign, Montblanc needed to advertise its new fragrance, Legend Red, on #YouTube. Scroll to learn how Labelium Play helped Montblanc boost brand positioning 👀 Dive deeper into the world of the #audiovisual advertising ecosystem, and learn about all the possibilities it has to offer with #LabeliumPlay 💜

What’s the difference between scent profiles of TOM FORD BEAUTY and KILIAN PARIS? We conducted a detailed comparative brand analysis of these two luxury brands owned by The Estée Lauder Companies Inc. and found some subtle yet interesting differences.   Our analysis dives deep into consumer data, exploring longevity, projection, perceived vs. declared genders, perfume notes, accords and other key characteristics of their fragrant products.   Discover the unique nuances and insights that could influence your next fragrance choice or inspire your understanding of these iconic brands.      Read the full study in our new blog post available at the link in the first comment below. #BeautyIndustry #BeautyBusiness #BeautyBrand #BrandAnalysis #FragranceIndustry #fragrance #perfume #Scentalytics

What does the future hold for luxury fragrance brands, and how can they continue growing when the ground of traditional markets and marketing is shifting under their feet? From working closely with our clients, we know this is one of the questions they ask most often. Here’s what we tell them: #ConsumerExperience #Distribution #Fragrances #Marketing #DigitalTransformation #Perfume

Jo Malone London has launched a new fragrance with everyones' FAVOURITE bear 🐻 In a recent release, Jo Malone London announced: "A delightful limited-edition collection from Jo Malone London and Paddington. Why? Simply because we adore Orange Marmalade." This collection's highlight is a cologne that honours Paddington's cherished marmalade. With notes inspired by the bear’s famous sandwiches, the Orange Marmalade cologne combines warm woods and zesty orange, creating what the brand calls a 'golden fragrance.' A variety of marketing strategies, including a short film set on a British train, social media teasers, mail-outs, digital postcards, augmented reality personalisation, and a recipe for Jo Malone’s marvelous marmalade were all part of the mega launch. Driving through London, we saw the making of this wonderful ad, swipe to see! #brandactivation #paddingtonbear #jomalone #jomalonexpaddington #digitalmarketing #cardiffbusiness #cardiffmarketingagency #marketingagency #socialmediamarketing #socialmedia #metaverse #instagramtipsandtricks #socialmediahintsandtips

The digital era has indeed shifted the dynamics of luxury fragrance brands, putting consumers at the forefront of the narrative. Adapting to this change requires a shift towards being less about the brand and more about being human-centered. At Beautynet, we recognize the importance of connecting with consumers on a personal level, understanding their preferences, and engaging in authentic conversations. By prioritizing human-centric approaches, we can ensure that our brands not only survive but thrive in this evolving landscape.

It’s almost ironic that to be more human, we have to be more digital. Connecting with consumers and leaving a lasting impact means capitalising on the reach and potential of digital platforms.