Realty Shopee’s Post

Nine years ago today, I sold my house and car, packed a HUGE backpack, and set off to travel the world. 🌎 Little did I know, that this adventure would spark an idea that would help transform product sampling and consumer insights for the FMCG industry. During my travels, I encountered countless innovative businesses and abstract ideas. Each one taught me something new about shopper engagement, brand activation, and REAL consumer insights. It wasn't just about seeing new places — it was about understanding how different cultures approached commerce and shopper relationships. Returning to the UK, I was bursting with ideas. The spark that ignited Triyit UK came from a simple realisation: There was a MASSIVE gap between how brands were trying to engage shoppers and how the shoppers actually wanted to be engaged with. Triyit started in a business incubator funded by RBS. I spent almost three years refining the concept, beta testing, and validating our rather abstract business model. It really was not easy. I faced countless challenges in the early years, but each setback only fuelled my determination to revolutionise how shoppers and brands connect! Fast forward to today, and we're working with some of the largest brands in the world, with over 1,000,000 UK shoppers signed up to discover new favourites through Triyit — the highest-rated sampling platform globally. Oh, and we are preparing for international expansion too! Sometimes, the best ideas and innovation come from stepping out of your comfort zone and gaining a different perspective. My backpacking adventure didn't just change my life — it's helped change an industry. What unexpected journey led you to where you are today? PS: This is a real picture from the Gili islands in Indonesia - it's not a stock image, promise! 😅

This Gojek driver is me :) But this writing is not about me. I want to share a story about brand loyalty. So in October 2023, I flew to UK since our kid enrolled in Cambridge elementary school. We flew with the famous SQ's Singapore - London 15 hours direct flight. Due to our enthusiasm, we got excess baggage around 20 kilos and need to pay around 500 USD. But thanks to Jakarta's ground staff empathy (thanks Mbak Sekar!) we got wrote off and didn't pay single cent for the over excess baggage! I thought: Wow, this is the legendary real world class customer service from Singapore Airlines! I love you SQ! I will fly with SQ again! This December, I flew again to stay with my family. I should use SQ, since the airlines already touched my emotional aspect in delivering customer centric services. But I didn't. I use other carrier since the SQ price in December is so crazy and I can't afford it :). Yes maybe I'm not the SQ customer target segment. What I want to say is: brand equity is not enough. Touching customer heart won't guarantee customer loyalty if the hygiene part is missing. The hygiene part in my case is affordability. For the other cases, the hygiene case could be availability. Yes I love your brand. But if I can't find it, or I can't afford it, I can't use it. That's why ride hailing services is going to promo war, or FMCG brand fighting in distribution channel. Availability and affordability is the basic foundation before brand equity. The brand equity will play important role if we have similar brand, with similar price and similar availability, competing for the customer decision. We can build brand campaign to build brand equity, in order to deliver brand loyalty. But without hygiene foundation of availability or affordability, it will not guarantee an investment ROI.

Global Mobility As a Service (#MaaS) Market was valued at USD 169.08 billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 20.19% through 2029. #Mobility as a Service (MaaS) refers to a transformative concept in the transportation industry that integrates various modes of #transportation services into a unified, user-centric platform. In the MaaS market, users gain access to a comprehensive range of mobility options, including public transit, ridesharing, bike-sharing, car-sharing, and other modes, all conveniently orchestrated through a single digital interface. Explore Global Market and Key Players Insights: https://lnkd.in/gASie8bE 🔑 Key Market Players are MaaS Global Oy Whim Moovit Citymapper Transdev SkedGo PT Gojek Indonesia Grab Holdings Inc. Didi Chuxing Technology Co Alibaba's Amap.

So it's official - two become one - it will be interesting to with two very different working cultures merge - Shopee and Lazada must be scared! Please see my articles for full announcement - or message if you want a copy

#WinningWednesdays: How the Most Valuable ASEAN Mobility Brands in Brand Finance’s Automotive Industry 2024 Report Drive Their Brands Forward 🚗 With the release of Brand Finance’s Automotive Industry 2024 report (https://lnkd.in/dchXxCAf) this evening, read on to find out what the most valuable ASEAN mobility #brands Gojek and Grab listed in the report were up to last year to drive their #branding strategies. 1. Incorporating inclusivity as part of sustainability commitments 👓 Last year, Gojek’s (brand value down 14% to USD0.7 billion) app was updated with colour vision impairment-friendly features to create a more inclusive user experience. Users with colour-vision impairments can adjust screen colors and create higher contrast between text and background, which can improve readability and reduce eye strain in brightly lit environments. Other apps from parent company GoTo Group – Tokopedia and GoPay – were also updated with colour vision impairment-friendly features as part of its aim to create technology that promotes inclusive progress. 2. Initiating collaborations to expand services and reach more customers 🤝   With recovering tourism in Southeast Asia, Grab (brand value up 91% to USD0.6 billion) launched new in-app travel innovations and partnerships, to create a seamless travel experience for incoming tourists. Grab partnered with popular apps WeChat, Alipay, Ctrip, Kakao T and Booking.com to allow its users to access Grab’s ride-hailing services across the region. Users can select their pick-up and drop-off points, see the full range of vehicle types available with the estimated fare shown in their local currencies and make payment with their preferred payment methods. Similarly, Gojek and KAI Commuter collaborated to allow users in more than nine cities in Central Java and Yogyakarta Special Region access and ability to purchase public transportation tickets through a single application. With the GoTransit feature in the Gojek app, commuters can access a variety of features such as cashless purchase of tickets and free deposit balance, track transactions history and access to additional modes of onward transportation like GoRide or GoCar services. 3. Lending expertise to enhance location-based services 💡 Grab’s map platform GrabMaps has become a data provider for Amazon Location Service, an Amazon Web Services (AWS) location-based service which helps developers add maps, points of interest, geocoding, routing, tracking and geofencing to their applications. GrabMaps’ capabilities offer a hyper-localised and accurate coverage of Southeast Asia. With this collaboration, GrabMaps will help other brands build services and applications to better serve users in the region. Found this read interesting? React with a 👏 if you would like to see more! *Brand values according to Brand Finance Automotive Industry 2024 report #ASEAN #BrandValue #BrandStrength #BrandStrategy #Automotive #Mobility

How do creative teams at Gojek Cadbury's, and other big brands produce creatives? What does it take for them to create seamless and scalable designs? Listen to Soniya Bhase speak about why scalability in design is essential for mega brands - https://hubs.li/Q02gh5Wl0

You can click on the link below, to view the Agenda.

Before I continue, let me make this clear... This is not a post promoting Shopee, and Shopee is not paying me anything (although I hope they do😅). This is how powerful Shopee is other than just being a digital market place. I often share in my classroom how Shopee is such a powerful tool that helps people to build an abundant mindset. No, I am not talking about setting up shop and selling goods. Not even close. It is so much more powerful than that. In fact, it is so powerful it can help with depression, align mindsets (for this who want to be millionaires), and help people build a positively awesome life. Interested to know more? #coachphil #abundance #shopeemalaysia

WELCOME (BACK) TO HOUGANG. Today, I successfully transferred the first batch of items to the new house. However, the most surprising source of stress amidst all these house shifting and etc, came from an incident via Shopee. I'm hopeful that it will be resolved soon, but unfortunately, it's still in the midst of a refund dispute. The situation is causing a significant delay in the overall plan for the shift. This experience serves as a valuable lesson, potentially costing me $1.7k: I've learned that big ticketed items and one should purchase via the offline route or from reputable online furniture co FortyTwo for those affordable options, or direct with the retailers (either online/ offline) themselves and also taking this opportunity to reflect on piggyback Singapore customer service ethos. Random note; still haven unpack and loving my "grab green" backsplash. FYI, I did opt for a pink one that's in sync with piggyback brand colour but it failed to make it to the last due to fengshui. [Updated as of 8 Dec; Shopee refunded the full amount and this lifted alot of mental stress amidst all the other things.] #retail #ecommerce #shopee #whyyoulikethat #fengshui #houseshifting

Tokopedia X BTS #BrandAmbassador ARMY yuk Let's bahas kenapa 4 tahun yg lalu (jaman Bakar Bakar Duit) bs terjadi Collab tsb Tokopedia's decision to choose BTS as its brand ambassador was influenced by several key factors: 1. **Global Popularity**: BTS, the South Korean boy band, had already achieved immense global fame by the time Tokopedia collaborated with them. Their music, authenticity, and impressive achievements resonated with millions of fans worldwide. Tokopedia recognized this popularity and saw an opportunity to leverage it for their brand. 2. **Innovation and Commitment**: Tokopedia admired BTS's commitment to innovation despite facing limitations and challenges. The group's ability to transform the music industry aligned with Tokopedia's own mission to drive digital economic equality. Both BTS and Tokopedia shared a common spirit of pushing boundaries and spreading positive influences. 3. **Positive Image**: BTS's positive image and influence were crucial. As brand ambassadors, they could convey Tokopedia's message effectively to a global audience. Tokopedia believed that collaborating with BTS would not only enhance their brand but also contribute to Indonesia's reputation on the global stage. In summary, Tokopedia's choice of BTS as a brand ambassador was driven by BTS's global reach, commitment to innovation, and positive impact. Through this collaboration, Tokopedia aimed to inspire people to pursue their dreams, even amidst challenges. 🌟