Credit Digiday. One thing we discuss with brand clients a lot is marketing /channel marketing /retail marketing budget allocation and measurement. While retail media is a good way to retain brand investments against Amazon in particular for retailers , there is definitely too much hype and the bubble will blow up. The pressing question is about the actual value and measurable impact of retail media. How much transparency can we truly achieve in this domain? 🤔
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Your omni-channel strategy needs to be intentional. Brands can acquire customers on one channel, like Amazon, and then draw them into other channels with exclusives. And you don't have to be on every channel. 🧠 #RetailInnovation #OmnichannelRetail #RetailTips
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Managing halo effects between DTC platforms and online retailers (such as Amazon, Look Fantastic and Sephora) can be tricky. When managed well a rising tide should raise all boats, but many brands find themselves fighting for existing demand vs their retail partners. Increasingly we see that consumers have preferred purchase platforms, and fighting against that preference in performance marketing can be very tough (especially in new markets, where brand awareness is low) Luckily that doesn't mean advertising doesn't work, it just means we need to measure against demand generation across all sales platforms rather than just conversion on direct sales platforms. Which we've covered in our blog series: https://lnkd.in/ej6am5k9
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Senior Director Digital Marketing | Performance Marketing | Digital Innovation | Strategic Digital Planning & Consulting
How do leading retail media networks maximize sponsored product revenue without sacrificing shopper experience? What can you learn about their strategies to help you scale up your onsite strategy? Download our 2023 Sponsored Products Benchmarks Report and dig into three trends we documented across 10 top US RMNs (Amazon, Walmart, Staples and more). You can find it here: https://lnkd.in/eYP7C2PR Find out how these leaders are maximizing ad revenue while maintaining a good shopper experience. #retailmedia #ecommerce #retail
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President at Malk Organics | Consumer Brand Builder | Growth Advisor | Previously, Co-Founder & CMO at Factor Meals (acquired), CEO at Highkey
Don't let you channel level P&L blind you. As a consumer brand, the goal is to (eventually) have distribution across DTC, Amazon/marketplaces and Retail. Once you have more than one distribution channel, it's important to have a separate P&L for each channel to see the contribution that channel has on the overall business from revenue down to contribution margin. But you gotta be careful not to get too myopic about the channel level view. You have to view them in context of the overall P&L. Because there is a halo effect on all channels for work done on a single channel. • Running ads (and ranking well) on Amazon help you sell more in retail & DTC. • Running ads (and ranking well) on DTC help you sell more in retail & on Amazon. • Being seen on shelf in retail help you sell more on Amazon and DTC. As you test into and out of different advertising and promotional tactics, you could see the channel level view take a hit that isn't great for the channel, but could be a net win for the overall company. But you'll only see if that if you are constantly looking at both the channel level view and the company level view.
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According to Bazaarvoice, 47% of shoppers consider online product reviews an influential source of information. Learn how you can develop a winning strategy for driving reviews and ratings at key retailers like Instacart, Target, and The Home Depot: https://lnkd.in/g83MTPnt #digitalcommerce #retailstrategy #ecommerce #CPG
Winning with Ratings & Reviews
https://www.themarsagency.com
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🌟 The Rise of Brands on Amazon: Mastering the Marketplace in 2024 🌟 As we enter 2024, the Amazon landscape is becoming ever more vibrant with an influx of both emerging and established brands. With Amazon's continued dominance in the online retail world, now is the time for sellers to innovate and elevate their presence to stand out in a crowded marketplace. Here's how to shine amidst the competition: 1. Brand Differentiation: Carve out your unique space. Whether it's through innovative products, exceptional service, or a compelling brand story, make sure you stand out. This isn't just about being different; it's about being memorable and preferable in the eyes of your customers. This is where you use the tools Amazon provides to understand your category and niche. Know thy customer and thy customer will know you! 2. Customer Loyalty: Cultivate a strong, loyal customer base. Engage with your customers, exceed their expectations, and turn them into brand advocates. Remember, loyal customers not only repeat purchase but also become valuable assets through word-of-mouth promotion. Treat customers well, provide promotional options all year round. 3. Own Your Brand: If you're not actively managing your brand on Amazon, someone else might, leading to mixed messages and potentially damaging your reputation. Control your brand's presence, ensure consistent messaging, and protect your intellectual property to maintain the integrity and trustworthiness of your brand. As 2024 unfolds, the question is no longer about being on Amazon but about how effectively you can own your Amazon real-estate and grow your brand. Remember, if you don't take command of your brand on Amazon, rest assured, someone else will! ➡️ Are you ready to take your brand to the next level on Amazon? How do you plan to differentiate and protect your brand among the competition? #Amazon #amazonfba #BrandingOnAmazon #EcommerceStrategy #AmazonSelling #BrandDifferentiation #QualityMatters #CustomerLoyalty 🚀🛒
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How good is your brand store on Amazon? Handy new rating now available based on the dwell time of shoppers on your store compared to your peers. How good is your presence overall online? Digital Shelf metrics are of course incredibly helpful here; what they won't reflect is how appropriate your strategy is across the different routes to market, or where your main opportunities may lie along the Path to Purchase. If you need an impartial view of where you can show up better onine, and where you're already doing a good job, then please get in touch. #brandstore #amazon #pathtopurchase #ecommerce #strategy https://lnkd.in/dr7gtTwS
New Brand Store quality rating is available to all advertisers
advertising.amazon.com
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Global Head of Digital Marketing at Crealytics | 10+ Years Innovating in Paid Media with focus on Customer Lifetime Value | Exploring Cutting-Edge AI Technologies
Wonder how leading retail media networks maximize sponsored product revenue without sacrificing shopper experience? And what can you learn about their strategies to help you scale up your onsite strategy? Then Christmas is coming early this year! I am beyond excited to share our brand new Sponsored Product Benchmark Report 📈 featuring trends we documented across 10 top US RMNs (Amazon, Walmart, Staples and more). What’s Inside? 🚀 The 3 key strategies that help successful retail media networks maximize ad yield 🥉 Which retailers and categories are winning vs falling behind with sponsored products 💡 How leaders maintain sponsored product relevancy as search complexity increases 📝 Biggest opportunities and gaps across categories and subcategories https://lnkd.in/e-iWFAqA #retailmedia #ecommerce #retail
Retail Media Report: Uncover How Top Retailers Maximize Revenue | Crealytics
https://crealytics.com
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