Pacifica Continental’s Post

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The foundation of any new iGaming operation in Latin America is the selection of an excellent Country Manager. Based on our experience hiring for over 70 iGaming companies, this is the ideal profile to look for in such a role: ✅ Deep Knowledge of the Local Market Firstly, this professional must be deeply familiar with the local market, meaning they understand its regulations, culture, and consumer behavior. This familiarity allows them to adapt global strategies to the regional market, increasing the chances of success. Fluency in the local language is an indispensable requirement, as they will be responsible for hiring people, as well as interacting with local stakeholders. ✅ Experience in iGaming Experience in the iGaming sector is a significant differentiator. A good Country Manager must understand the nuances of the industry, from operations management to the trends and technological innovations that impact the market. In this regard, they should be familiar with the different roles under their supervision, from risk control managed by the Director of Operations to marketing and sales, managed by a Marketing Manager. ✅ Competence in Negotiations and Communication Negotiating with partners, suppliers, and local stakeholders is an essential part of the role. The Country Manager must possess refined negotiation skills, ensuring advantageous deals and strategic partnerships. Furthermore, this Country Manager will be responsible for directly reporting to the board and global management, which means they must be able to interact with different stakeholders. ✅ Proficient in Data Analysis The ability to analyze data and transform insights into strategic actions is crucial. This professional must be capable of using analytical tools to monitor the operation's performance and adjust strategies as necessary. If you want to better understand what skills to look for in a Country Manager, have a base for compensation, and get a complete organizational structure chart for an initial iGaming operation in Latin America, download our expansion guide through this link: https://hubs.ly/Q02FHRqB0

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Hernán Blanche Courbis

Airport Affairs and Infrastructure Manager/ Airport Business / Business development / PMO

1mo

¡Qué gran oportunidad!

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