#BTGroup has unveiled a pioneering new technology Multicast-Assisted Unicast Delivery (#MAUD) designed to be a more reliable, quality-focused, and sustainable way of delivering live content over the internet.
📌 Thinking about how #MAUD works?
💡 Unlike traditional ‘#unicast’ delivery, where each viewer watches the action via a dedicated, personal internet stream, #MAUD uses '#multicast' to group those single streams into one shared one, directing it to those that want to watch the action.
💡 Integration is transparent to the player application, saving time and costs for content service providers.
#MAUD is developed by the Content Delivery Research team at #BT’s #Research Labs in Adastral Park.
📌 Key Features:
🔹 Efficiency Boost: MAUD improves viewer experiences by efficiently delivering content over the internet.
🔹 Collaboration with Major Broadcasters: Leading broadcasters, including the #BBC, will evaluate and potentially trial MAUD to enhance live content delivery.
🔹 Presented at the International Broadcasting Conference, acknowledged as the most technically efficient technology for IP delivery of live content.
📌 Impact on Industry & Environment:
✔️ Cost and #EnergyEfficiency: MAUD increases delivery efficiency, reduces environmental impact, and lowers overall costs for broadcasters, #CDNs, and internet providers.
✔️ Uses up to 50% less #bandwidth during peak events, leading to energy savings through fewer caches thus freeing up internet capacity with a higher quality of experience.
🎯 Howard Watson, Chief Security and Networks Officer at #BTGroup says,
“MAUD is a major breakthrough in how we deliver content over the internet. Developed in our world-leading labs at Adastral Park in Suffolk, MAUD could be a key solution to how we manage ever-increasing traffic loads. By combining individual streams, MAUD delivers a more reliable, consistent picture, no matter whether customers are watching over Wi-Fi, fiber or mobile networks.”
📊 Research Insights:
🔹 New research by #BTGroup shows the UK's strong appetite for live content, with 90% still consuming live content, primarily news and sports.
🔹 Viewers prioritize picture quality and reliability over interactive features, emphasizing the importance of a high-quality viewing experience.
#BTGroup #MAUD #Technology #Innovation #AdastralPark #LiveContentDelivery #CDN #Broadcasting #TechBreakthrough #Sustainability #EfficiencyInTech
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VP of Buyer Development, NA @ OpenX
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