Publicación de OpenX

Check out this interview between Simpli.fi's CEO, Frost Prioleau, and Michael Beach of Cross Screen Media . featuring the convergence of performance and branding in CTV! #ctv #onesimplifi

🔥 Hot off the press: the North American edition of VideoWeek's CTV Advertising Guide is here! Verve is a proud sponsor of this in-depth resource — a must-read for both the buy-side and sell-side of advertising on connected television. The comprehensive guide includes: 🔹 Map of the CTV landscape in North America 🔹 Interviews and explainers with industry leaders 🔹 Evolution of data in CTV 🔹 Breakdown of sell-side offerings in the US All this and much more 👇 https://hubs.la/Q02FYg6l0

When it comes to CTV, what are the best ways to clean up the ecosystem and ensure premium direct inventory? Check out this clip from our Transparency panel and read the takeaways in our blog here: https://bit.ly/45P1aFc Rose Anna McGovern Nate Carter Sam Bloom Geoff Wolinetz #DemandMore #DemandTransparency

Curious about Linear TV Analysis year-over-year? 📺 📈 📊 Here's our Analytics Team's Comscore Viewership Report comparing November 2022 to November 2023, broken out into four network type categories (#Entertainment, #Lifestyle, #News and #Sports).   In addition to some very large increases in individual network viewership (including NewsMax, MSNBC, Great American Family, Aspire, Fox Deportes, and CBS Sports) – we continue to maximize the #ROI for our clients across all Linear Television #DirectResponse #DRTV #Analytics #LinearTV #Media #MediaBuying

Four in 10 US senior citizens are CTV users (Source: Insider Intelligence) Read our latest blog post to get caught up on the top #PoliticalCTV stats & facts: https://bit.ly/48CZQGl #connectedtv #ctvadvertising #tvadvertising #connectedtvadvertising #digitaladvertising #streamingtv

Seven in 10 CTV/OTT advertisers agree that CTV allows them to target audiences locally in ways that are not possible with linear TV.  Our John Vilade shares why #CTV is important part of the media mix and other findings from our latest CTV/OTT Advertiser study via Cynopsis https://lnkd.in/etU5w82Y

I’d love to help you expand your audience and grow your business by reaching your highly targeted prospects consuming their media via streaming. Let’s talk about how Premion can help. #12News #Premion #OTT #CTV

Monday morning thoughts - media style. 💭🤔 We've been bringing our Actionable #ctv product to life with the user experience at the core of its launch. CTV viewers have made a conscious viewing choice and as such are more engaged. The messages advertisers want to land need to be instantly actionable to deliver maximum value to the consumer and efficiency on media investment. CTV can lack a measurable and non-disruptive CTA due to its lean-back nature. High impact formats like voice-activated Actionable TV Ads encourage in-the-moment engagement and allow the advertiser to gather real-time data that can be used to optimise outcomes . With nearly 50% of UK households owning a Smart Speaker voice is becoming an essential part of the omnichannel fabric. 👂🔉📺 Thoughts? ⬇️⬇️⬇️