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It’s time for the Paris Olympic Games! 🏅🏋️👟⛹️🚣🚴🏊🏌️ Are you watching? I admire how athletes transform themselves, striving to beat their personal bests while competing with others. Their performance, motivation and dedication are truly inspiring. But you might be wondering, why am I posting a picture of a shop floor? 😀 Just like athletes at the Paris Olympic Games, a shop floor must constantly improve its performance. Standing still means falling behind. Struggling with how to achieve this on a shop floor? Think digital transformation. Digital transformation is like training to become fitter and enhance performance. Each business has unique goals and starting points: - "Already Fit": Some are in great shape and aim to push their limits further. - "Need Physiotherapy": Others face challenges and need to get back on track. No matter where you start, the true competitor is yourself from yesterday. Strive to beat your personal best and continuously improve. You do not have to be a professional athletes 😀 Remember, just like an athlete’s journey, your shop floor’s transformation is about ongoing improvement and striving for excellence. Interested in learning more about this analogy? Check out our webpage: siemens.com/go-for-more #MACHINUM #GOForMore #Beat15 #DigitalTransformation #SiemensXcelerator #ShopFloorTransformation #BeatPB #DigitalFitness

Interesting article Alwaleed Alkeaid thank you! Belgium 🖤 💛 ❤️ has many top athletes & one of them is playing here in Riyadh with AlShabab Saudi Club (Yannick Carrasco), but do you know also that Belgium has many Tech companies in sports field? Sport Tech sector is expanding rapidly in Belgium & we can be proud of, and here some of Belgian Tech Sport Companies: Raw Stadia, a Limburg company that links athletes' data to data about the surface of the playing field. Software and hardware for analysis of the impact of surfaces on the performance of athletes Hylyght, a digital platform for physiotherapists, hospitals, clubs, federations and trainers; aimed at administering physical tests in the context of injury prevention, rehabilitation follow-up, talent identification and performance monitoring. The Belgian IT service company Perfect-ID and its Palmki palm authentication system, to improve the access procedure to entering the stadiums in secure, fast and innovative method. After their palm has been scanned at the turnstile, a fan can enter the stadium without a ticket, season card or identity card. equicty, Innovative platform for the horse sector, a mobile app (smart stable board), for optimal data management of organization, follow-up, health, training, invoicing, etc. in the horse world: sports stables, commercial stables, breeding farms, veterinarian, farrier, possibly also riding schools. If you know more names, feel free to share in the comments 💭 #belgium #weareflanders #saudiarabia #sporttech #sport #sportsbusiness #sportenentreprise #physiotherapy #sporthospital #sportclinic #stadium

We are driving change.

What's behind the shift to an Olympics where fashion, culture, identity and...Snoop Dogg...have become as central to the narrative as sporting achievement and competition? 🥇 From Sha’Carri Richardson’s intricate nails to Jordan Chiles’ grills, and what have been described as the ‘most fashionable’ team kits of all time, the Paris 2024 Olympics showcases a significant shift in the culture of sport towards a more creative, imaginative, identity-centric landscape. - The Heroic archetype of the elite sports star is giving way to novel 'archetype blends' and competitors who recognise their personalities, passions and particularities not as weaknesses, but as strengths. - From increasingly elaborate opening and closing ceremonies to uniforms that artfully blend aesthetics, ergonomics and patriotic symbolism, the Games reveal the degree to which creativity and theatre have become entwined with athleticism and sporting greatness. - Perhaps the most iconic photograph of the 2024 games was taken of a sport which in the eyes of some of the world's most exceptional practitioners is...not actually a sport. [https://lnkd.in/dFv3_sDK] - And as Snoop has been rightly celebrated for demonstrating, proximity to sport can be about more than pushing your physical and mental limits - it can be an outlet for your personalities, a way to experiment and reimagine yourself, and a portal to new dimensions of pleasure and fun. Across our cultural foresight and strategy work in sports, apparel and F&B in recent years we've tracked the evolution of the relationship between imagination and achievement, a dialogue which for some of our clients has been crucial to not only understand, but leverage. If you'd like to discuss the future of sport with Space Doctors, reach out to Gareth Lewis, Stephen Seth or Alex Bee 🚀

When global events like the Olympics take centre stage, brands across all industries are handed a golden opportunity to shine. Even if your business isn't rooted in sports, there's still plenty to learn from smart marketing strategies. Here are the brands that earned our gold medals for their innovative abilities to leverage the Olympics this year: 🥇 Leah Alexandra Jewelry, a Canadian jewelry brand, crafted special "Paris 2024" engraved necklaces for the Canadian Women's Rowing Team, blending elegance with athletic pride. 🥇 Samsung Electronics introduced the Galaxy Z Flip6 Olympic Edition smartphones, allowing athletes to capture and share their podium moments with a unique Victory Selfie—an unprecedented opportunity since personal devices were previously banned from the field of play. 🥇 Shinesty, known for its playful underwear and swimwear, made waves by endorsing Olympic diver Jules Bouyer with a lifetime supply of products and co-creating the "Family Jules" swim briefs. 🥇 Visual storytelling proved powerful for brands like McDonald's, Mercedes-Benz USA, and OMEGA SA. From Olympic-themed posters to turning Paris' landmarks into sporting arenas, these campaigns captured the spirit of the Games. Fashion brand JACQUEMUS stood out for seamlessly merging luxury with sports, showcasing how fashion can tap into cultural moments. 🥇 Uber launched its water transportation service, Uber Cruise, in Paris, offering free one-hour cruises along the Seine during the Olympics. This strategic move allowed visitors to experience the city's iconic sights away from the crowds, complete with a complimentary glass of wine. In today’s fast-paced world, brands must stay agile and creative, finding innovative ways to connect with audiences and make a lasting impact. Which brand's Olympic campaign inspired you the most, and how might you apply these insights to your own marketing strategy? #publishpartners #digitalagency #marketingagency #olympicgames #2024olympicgames #2024olympics #olympicsmarketing

A quick look back on some of the early work we did on the Future of Sport in 2012 (!) clearly anticipates this shift towards a more expressive, inclusive and experiential sporting landscape. From the rising popularity of surfing and skating (across ages and genders) to the evolution of running shoe design to better enable and equip people coming to the sport later in life, sport is changing and Space Doctors have a point of view on its possible, probable and preferable futures and what they mean for brands and businesses globally. #sport #olympics2024 #semiotics #spacedoctors #culture #future

🌟The Impact of LED Displays on Sports 🎇The Paris 2024 Olympics concluded with a grand closing ceremony, marking a perfect end to this global sports spectacle. Throughout these Games, LED display technology showcased its essential role in modern sports, offering audiences worldwide a richer and clearer viewing experience. 📊Applications of LED Displays in the Event: 💡Real-Time Information Display: At the competition venues, LED displays provided real-time updates on results, athlete information, and key moments, allowing the audience to stay informed with the latest developments. 🎥On-Site and Live Broadcast Synchronization: LED displays enabled spectators both inside and outside the venue to experience the event's atmosphere simultaneously. High-definition technology presented every movement and expression with clarity, enhancing audience engagement. 📈 Training Assistance: During athletes' preparation, LED displays were extensively used to play training videos, showcase tactical analysis charts, and simulate competition scenarios, supporting athletes in improving their training efficiency and mental resilience. 🏟️Simulation Scenarios: In sports like racing and basketball, LED displays created realistic simulation environments, accurately replicating track and venue details. This approach made training more reflective of actual competition, thereby enhancing athletes' performance. 🚀As technology continues to advance, the role of LED displays in sports events is expanding, offering high-definition, bright, and stable visuals that elevate the experience for both viewers and athletes. 🛠️As a professional third-party LED display testing service provider, we focus on delivering comprehensive services, including Factory Acceptance Testing (FAT), quality inspection, installation, and module repair. By providing technical support through rigorous testing to identify potential issues early, we help in risk mitigation and support the smooth progression of projects. 🔥Although the Olympics have ended, the Olympic spirit continues to inspire us. We will approach every project with a meticulous attitude, committed to providing precise support and efficient service at every critical moment. #LEDDisplays #EventTechnology #Paris2024Olympics #QualityInspection 👉info@aoleled.com

💡Qualcomm Technologies, Inc. (Snapdragon) has been officially unveiled as Manchester United's new principal shirt partner. But Snapdragon's connection with Manchester United isn't new. 💡In 2022, the brand became a Global Partner of the club and this past summer, they sponsored the team’s US pre-season tour, including a fixture at the Snapdragon Stadium 💡This is huge for both Qualcomm and Manchester United! But this is becoming a trend. There are 39% MORE tech brands buying sponsorships than just 2 years ago across the globe per SponsorUnited. Reason? 🔎Drive unparalleled engagement 🔎Expand reach to a larger audience 🔎Stickiness with “tech-savvy youth” 🔎Large passionate fan bases and can help with instant scale 🔎Dynamic activations for tech brands, beyond just logos 🔎Helps increase credibility, exhibiting capabilities and building a brand story that applies to clients from other sectors 🔎Network with other business through league events and gain access to Co-sponsors’ Technology Business 🔎Potential to unlock new revenue streams on a revenue-sharing basis 🔎Tech is becoming more consumerized and business decisions are increasingly influenced by their B2C experiences 🔎A study revealed “49% of B2B buyers prefer making work-related decisions on B2C websites” Is your tech brand looking to partner with this dynamic world of sports? Reach out – let's discuss how to leverage the power of sponsorships! #sports #sportsbiz #sportsbusiness #sportssposnorship #sportspartnership #partnerships #sponsorship #technology #tech #network #brand #engagement #analytics #b2b #events #business #iot #fanengagement SportQuake