NODWIN Gaming’s Post

"The future doesn't fit in the containers of the past" (credit to Rishad Tobaccowala) So why do marketers still not always accept that consumers move fluidly through digital and physical worlds every day to watch, listen, compare, shop, buy and more? It's exactly this reason we're so excited about our partnership with GSTV + Super League where esports fans and brands can entertain and deliver value to our 115M monthly unique viewers. *For consumers, we know esports IP cuts through on GSTV . . a :15 second content segment about Ninja's Fortnite match drove millions of social impressions in a day *For retailers, we know they want to give consumers value, encourage them to shop more and more often and leverage the great marketing of their brand partners . . .our 30k+ retailer partners are the definition of "convenience" retail on the consumer journey serving hungry and thirsty consumers with billions in annual purchases. *For brands and agencies . . . you can leverage a place, time and moment of real attention and incremental reach to bring esports IP, promotions and opportunity to 10's of millions of fans at a natural pause point on the consumer journey . .and give them rewards, promotions and value . . with the cash register just steps away. So many brands are still exploring how to leverage esports fandom into real world business outcomes. You now have 30,000+ set pieces in the physical world to connect to fan's passion and retailers stocking your products and excited to cross-promote for a real win-win. Reach out to GSTV today and we can share more details and welcome Super League to the family. #FueledByGSTV #SuperLeague #Esports #Digital #Video #RetailMedia https://lnkd.in/eU-S6HXx

The gaming/esports audience is an untapped goldmine for marketing! Alexander Lee shares how major brands are navigating the gaming and esports space cautiously, recognizing the need for experimentation and authenticity in engaging with the gaming community. With the unique dynamics of the gaming audience, it's important that brands consider authentic communication, possibly partnering with popular game streamers. A big change from when gamers used to be uncool! #Marketing #BrandBuilding

A relative newcomer to brand marketing within gaming, I've had the pleasure of chatting to and learning stacks from seasoned pro's like Zac Kelly, who shares his valuable prospect about the power, and pitfalls of brand and audience building through games cultures, in this great article. 👏 👏 Key to finding 'your Gamers' - Yes, there are many different types, is taking a test and learn approach to channel selection, before scaling with games IP and/or games-culture media owners like Fortress 🎮 #gamesculture #gaming #brandmarketing #partnerships #sponsorship #brandactivation

For McDonald's’s and The Coca-Cola Company, gaming is still an experimental playing field going into 2024. Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true #KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is. #gaming In this piece by Alexander Lee, we speak to Patricia Chambers of Davis Elen Advertising, Lavell Juan of Brag House, and Kelly Boatright.

Attention #advertisers - want to supercharge your campaign results? Offerwalls offer players rewards and incentives for engaging with content, adding a layer of excitement to their gaming experience. For brands, it's a golden opportunity to reach a captive audience authentically, driving action and loyalty in a cluttered digital space. With RevU's expertise, brands can tap into this trend effectively. Let's work together to create tailored offerwall strategies that resonate with gamers and elevate your brand presence in the gaming community. https://lnkd.in/gghza44a #Gaming #Offerwalls #RevU

This headline says, "Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel." Here's what I think it should say: Gaming is a mature and viable marketing channel with far more users than most marketers think. Acknowledging this, McDonald's and Coca-Cola are experimenting so they can discover the best way for them to engage with the audience through the gaming ecosystem. Gaming is legit. Brands have to explore how they can be. https://buff.ly/3sLAE07

Gaming integrations offer opportunities for deep engagement with audiences – but tread carefully... Bastion #ad #gaming #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #eventsagency #advertisingagency #marketingandadvertising #brandmarketing

Gaming: The Present and Future of Entertainment! In today's digital age, gaming isn't just a part of the future, it’s the present. With over 3.2 billion gamers worldwide and a market projected to reach $189 billion in 2024, the opportunities for brands in this space are immense and incredibly diverse. At Game Over , we understand the power of tapping into this community. That's why our recent collaboration with Konami Gaming, Inc. to promote eFootball 2024 was strategically designed to connect authentically with gamers everywhere. Campaign Highlights: Konami sponsored six dynamic content creators to engage the gaming community. Focused on Sports Gaming Enthusiasts:  Creators were carefully selected for their influence in sports-related gaming circles, enhancing the relevance and impact of the campaign. Impressive Results:  Garnered over 10 million impressions and 75,000+ clicks, with an average concurrent viewership (CCV) of 20k across platforms. Our approach goes beyond just numbers. By partnering with creators who are genuinely passionate about their content, like TheSketchReal and others such as Co1azo and Rizzo, we ensure that each campaign resonates deeply with audiences, driving engagement and brand affinity. Why This Matters: Brands looking to forge genuine connections with the tech-savvy and rapidly growing gamer demographics need to think beyond traditional advertising. It's about creating experiences that are engaging, relevant, and—above all—authentic. Are you leveraging the right strategies to engage with the gaming community? What has been your biggest challenge or success in this arena? Let's discuss how innovative partnerships can transform your brand's engagement with the gaming world. Drop a comment below or DM us to start the conversation! #Gaming #eSports #DigitalMarketing #BrandEngagement #GAMEOVER #Konami #ContentCreators

Gen-Z is the Driving Force of the World’s Gaming Industry - Fabio Tambosi, SVP of Global Marketing, talks to CommunicateOnline about the unstoppable growth of esports and how brands can get into the game. ☑ Gaming provides Gen-Z with connection, belonging, and growth. With 88% of Gen Z playing games and 68% consuming gaming-related content, the social gaming market is projected to reach $76.8 billion by 2029. ☑ "The esports industry isn't in competition with traditional sports; it's a unique outlet embraced by the future generation. It’s time brands grab the controller and find ways to engage with this young and dynamic gaming community. ☑ Gaming tournaments, for instance, draw massive crowds, showcasing the depth of engagement within this community. From passive consumption to participative consumption, where viewers actively engage, - the opportunities are abundant. Moreover, Gen Z's native affinity for gaming eliminates the barrier of adoption, leading to what we call 'generational fandom,' evident in scenes of families attending events together. ☑ Monetization presents another mine to drive effective conversions for brands and marketers. 17% of Gen Z makes daily gaming in-app purchases. "We need to disrupt monetization because the traditional methods no longer align with global commerce and the fragmented nature of the industry,” adds Tambosi. Read the full interview on 🔗 https://lnkd.in/d-Si6Wmx

The more I learn about the significance of the gaming and esports culture amongst Gen Z. It becomes evident that esports and competitive gaming offer marketers and brands one of the most valuable currency: 🎯 audience captivity ❤️ brand relevance 💲 repeat engagement I hope you enjoy the full read. #beyondgameplay