MBM’s Post

The allure of Business Award recognition is undeniable. For Australian businesses, it represents a golden opportunity to shine a spotlight on their accomplishments, bolster brand reputation, and attract new customers. However, with a myriad of awards programs available, selecting the right ones can be a daunting task. This article will guide you through the process of identifying the right awards programs and categories that perfectly align with your business’s unique strengths and expertise. ➡️https://lnkd.in/gHb3EpA6 #awards #businessawards #categories #pr #win #findingtherightfit #whyawards #growth #challenge #inspo #success #blog

Connect authentically, grow exponentially with AC&M Group 📊 Their tailored approach helps brands understand and engage diverse consumer segments effectively. 💼 From insightful strategies to impactful connections, they're dedicated to brands' growth in today's dynamic market. Let AC&M Group make your brand shine! #HCAC #Associate #membership #ACMGroup #TargetAudience #ExpertInsights

Our latest blog is about the strategic advantage of entering and (hopefully) winning awards! Read it here ⬇ #awards #awardwinning #shortlisted #trophy

💯 Did you know, we have a 100% track record in getting our clients shortlisted (or winning!) all the awards they have entered into? 🏆I thought I would attempt to cut through the noise of the general election results by publishing my latest blog about the advantages of entering and winning industry or regional awards. From providing networking opportunities to securing great media coverage and, of course, adding to your trophy collection, there are so many reasons why awards are a fantastic way to showcase what is amazing and unique about your business. 😎 And the great news is, rather than slogging away writing entry after entry, you can outsource that job to a strategic PR agency... such as us! Have a read and find out why winning awards is such a big deal and how we can make it happen for your business… #awardentry #awardwinning #shortlisted #PR #Copywriting https://lnkd.in/edmbYiEf

The conversation on how the creative industry can drive more sustainable behaviors is hot at Cannes Lions this year! I had the privilege to join the brilliant Fleur Stoppani and Leo Rayman in a panel hosted by Ollie Joyce at GroupM to share the findings of the IRG Impact Study on creating value for all stakeholders. My key take out: shifting from competition to collaboration is what it takes! #instituteforrealgrowth #humanizedgrowth #mindshare #groupm #canneslions #sustainablemarketing

System1 claim that this year’s Cannes entrants have the greatest potential for effectiveness seen for several years and, with 4creative's team supplying some of the winning work reviewed, in-house teams are now mixing it with the world’s best on that front. A recent In-House Agency Leaders Club study notes that few in-house teams possess a creative strategist, but it’s a role that’s growing as focus evolves from creative delivery to creative impact. The role often signifies a more ‘mature’ remit for the IHA, but it’s critical for the wider business to buy into this remit for the role to deliver. In a world chasing efficiency, effectiveness can, perversely, be a harder argument to make. #marketingops #inhousing #cannes #creativity WDC

A fantastic way to kick off the week - judging the Effie UK Awards! There's more than a few reasons it makes for an enjoyable experience... 💡 The bar is high so reading the entries always provides great inspiration 💭 Fellow judges bring a breadth of opinion and experience to learn from 🏆 Acting as a judge provides a new perspective on what makes award-winning work worthy, and the write up engaging, which can be applied to your own entries 🔎 Proving the value and effectiveness of advertising is important to our industry. These awards are evidence that advertising can and does have positive influence on brands and beyond #effies #effiesuk #effectivenessawards #effectiveness #marketingeffectiveness

🔔 I'm never going to disagree with the idea that you need planners in in-house agencies . But, as my WDC colleague, Stephen, points out below: what's critical is for the business to know WHY they need planners. 🎯 And the single biggest reason is that they take accountability for the effectiveness of the work - by guiding creative development with this in mind; and by measuring impact in relevant ways, so the business can make sense of it. 💪 This not only improves return on investment but also elevates the credibility of the in-house agency, making it more of a partner to the business. 💡 Do you have planners in your IHA? Or are you struggling to make the case for them? 🆘 If so, get in touch because this is exactly the sort of thing WDC can help with... #inhouseagency #creativestrategy #planning #effectiveness #marketingeffectiveness #cannes

TBWA\HAKUHODO welcomes Wataru Uchida as its new president and chief executive officer. 🏴☠️ A long-time pirate already, Wataru has been an integral part of TBWA\HAKUHODO's journey since its inception in 2006. Speaking about the agency’s commitment to innovation and societal impact, Wataru says: "In this era of rapid change, where the role of advertising and AI’s influence is hotly debated, we see an opportunity not just to adapt but to lead with joy. “Our creativity, powered by the Disruption methodology, is far from reaching its limit." 🚀 Read more via Campaign Brief Asia: https://lnkd.in/eTYMGMKS

Advertising has the power to shape perceptions and inspire action. In an age of conflict and uncertainty, harnessing this power for good becomes crucial. Heartfelt congratulations to the finalists and winners of the 18th APAC Tambuli Awards. It has been an honor serving as the Grand Executive Jury President, witnessing Tambuli's remarkable growth firsthand – from my early days as a participant in 2016 to becoming a jury member. The dedication and passion driving this community are truly inspiring. I take immense pride in my fellow jurors, the organizing committee, participating companies, agencies, and every marketing professional striving for impactful advertising. Hats off, especially to the vision and drive behind Tambuli since 2005, Jerry Kliatchko, Ph.D.. This year's theme, igniting HOPE, resonates profoundly amidst turbulent times. The finalists and winners exemplified how brands committed to social good can genuinely ignite hope and inspire profound change within individuals and communities. Particularly inspiring was honoring Mr. Hans T. Sy, Chairman of SM Prime Holdings, Inc. Executive Committee, with the prestigious Lifetime Achievement Award for his positive societal impact. Mr. Sy shared his optimism, emphasizing the importance of collaborative efforts in building a more sustainable and prosperous world. Let us carry forward the spirit of innovation and hope, creating campaigns that resonate while making a meaningful difference. #TambuliAwards #marketingexcellence