Laureus’ Post

📣 Calling all innovative minds in the sports scene! Get ready to amplify your brand identity with the ISPO Award 2024 — the platform where pioneers like you get a chance to flaunt their ground-breaking innovations to an insightful audience. 💡   The Q1 jury meeting has just wrapped up, led by distinguished experts such as Dr. Martina Wengenmeir, Andi Spies and Dr. Regina Henkel and supported by our cherished ISPO Collaborators Club. The outcome? We've managed to spotlight some truly exceptional brands whose dedication and avant-garde approach embody the spirit and evolution of the sports industry, thereby setting new standards of excellence.   As we step into Q2, we offer a golden opportunity for the sports industry to mirror their unwavering commitment to excellence, innovation, and sustainability. It's time to seep into the limelight, share the stage with industry titans and let your brand shine above the rest in this saturated market. 💯   The climax? The subsequent ISPO Award jury meet is all set to stir a discussion on May 2-3, 2024. Winners get a fantastic opportunity to showcase their innovations at OutDoor by ISPO from June 3-5. So, put your best foot forward and apply before the Q2 deadline on April 13, 2024.   Take a look at the article and begin your journey to claim your leadership position in sports innovation 👉🏻 https://bit.ly/3SE0Y5u   #ISPOMunich2024 #OutDoorbyISPO2024 #ISPOAwards2024 #SustainableSports #CircularEconomy #ReduceReuseRecycle #InnovativeBrands #BoostYourBrand

Deloitte predicts that women’s elite sports will generate global revenues of US$1.28bn in 2024 (£1.02bn).

Deloitte projects that women’s elite sports will generate global revenues of $1.28 billion in 2024. The first time in history that global revenues for women’s sports will exceed $1 billion. There’s growth across several sports - quite amazing to see my two favorite sports (🏀 and ⚽️) are leading the way. #WomensSports #Sports #GlobalRevenue

#SportsIndustryInsights | Deloitte analysts predict women’s elite sport will surpass the $1 BILLION mark in 2024! As the sports landscape evolves, more companies are strategically rebalancing their sponsorship budgets to spend more towards women's sports. 📈 A study revealed a compelling statistic: "for every dollar spent by a corporate sponsor in women’s sports, more than seven dollars is generated in “customer value for that organization.” 🏌♀️ According to the article, some sponsors of the Ladies Professional Golf Association (LPGA) reported up to 400% return in media value on their investment! FULL ARTICLE: https://lnkd.in/gXqN8Gp6

This is where brands and marketeers can play a larger role to create a more equitable and diverse role through culturally relevant platforms like sports. I really hope more marketers around the world who had the ability to create an inclusive impact drives these changes #culturemarketing#inclusivemarketing

This year's Olympics has been an impactful one - personally I've loved seeing the increased coverage of women's sports, good sportsmanship and prioritisation of athletes' mental health, and of course Emily Campbell winning another Olympic Weightlifting medal for Great Britain! 🥉 I'm going to be trying to channel this as I fly out for the Natural Strongman World Championships later this week ✈ The way we watch and engage with sport has evolved, and sporting organisations need to keep up with these changing needs. Technology and data now enables clubs and leagues to get a deeper understanding of fan behaviour, and use this insight to grow through greater loyalty, deeper relationships and diversified revenue streams. Read more in PwC UK's latest Global Sports Survey: https://pwc.to/3Ab3A5m #PwCSports #IndustryInFocus

🚨 Operational Benchmarking: The First Step When Considering Structural Change 🚨 As sports organisations consider changes to their operating models they need to ask themselves: are we making decisions in a silo? Looking beyond your immediate context to learn from the structures and processes used across the sports landscape can create the conditions for successful transition and be the difference between cosmetic alterations and meaningful change when it comes to operational adjustment. Get in touch if you want to learn more about how we could help your organisation go through an operational benchmarking process to inform crucial decisions with real-world examples of alternative structural dynamics.

Exciting updates from UDB Sports! What a remarkable year it has been for UDB Sports! We are thrilled to announce that we are fastest-growing sports agency in 2023! As the Co-Founder and CEO, I am excited to share this incredible journey with each and every one of you. 📈 In the blink of an eye, we've become the fastest-growing sports agency this year, emerging as a real powerhouse in the sports industry! Our secret? A unique mix of creativity and passion that has reached over 1.4 million people in just November 2023. 🚀 We've received over 6,000 client applications! The response has been overwhelming. 🌎 But that's not all. Our global presence is expanding, with new ventures in Brazil and exciting partnerships with companies in Spain, the United States, and all across South America. This global leap isn't just about numbers; it's about leaving a lasting mark on the international sports stage. As we celebrate our achievements, we're eager to dive into the opportunities waiting for us in diverse sports, markets, and continents. 🏀⚽️🎾So here's to UDB Sports, the game-changers, the dreamers, and the doers! 🥂✨ The best is yet to come, and I'm thrilled to have you all on this exciting adventure with us! #UDBSports #FastestGrowing #SportsAgency #GameChangers #GlobalExpansion #DreamBigAchieveBigger

For sports organizations weighing up changes to their operating model and decision-making processes, detailed external comparison is just as important as internal reflection. Chris Mann discusses Sportsology Group's process in supporting clubs that are considering structural change and the benefits that coincide with it. Learn More: https://lnkd.in/eV_uHHzv #sportsology #sportsoperations

MBAPPE, Not Just a Player When a talent like Mbappe joins a club like Real Madrid, it's not just a transfer—it's a game-changer. Players of his caliber attract the attention of global brands and entire nations, amplifying the club's and the player's branding. This creates a powerful symbiosis. Real Madrid's legendary status and marketing prowess provide Mbappe with an unparalleled platform to shine, while Mbappe's star power elevates the club's reach and influence across the globe. In the world of sports marketing, this dynamic is crucial. It’s a blend of strategic branding, social media engagement, and global outreach. The mutual benefits are immense—strengthening brand loyalty, expanding fan bases, and driving significant commercial success. #SportsMarketing #Branding #RealMadrid #Mbappe #GlobalImpact #Soccer #SportsBusiness #Influence #FanEngagement