Klarna’s Post

Why is Klarna's latest release of it's Creator Stores tooling important? 🤼 Community: Their branding has moved from a way to serve YOUR community to them bringing THEIR community of customers to you. Klarna now claims to have 150m high-intent shoppers it can bring to you. This is a BIG shift in power dynamics. 🎯 Unlike other BNPL that target at checkout (point-of-need) they are now accessing shoppers earlier and claiming x25 higher clickthrough rates. 🎮 They are now simultaneously embedded finance, composable commerce and composable finance - buzzword hat-trick! Klarna are transitioning from a simple BNPL provider to a full composable commerce and finance stack, moving them from category leader of BNPL to category creator for something far larger. #composablecommerce #composablearchitecture #finance

Klarna will now let you pay them so you can pay them less money Dollars and sense? | Illustration by Hugo Herrera / The Verge Great news for those of you already experiencing subscription fatigue: you can subscribe to buy now, pay later (BNPL) service Klarna for $7.99 a month. At first glance, this seemed pretty fucking weird to me. I mean, the entire point of Klarna is that you can essentially do layaway without paying any kind of interest; Klarna has partnered with a wide array of retailers — from Dolce & Gabbana to 1-800-Flowers.com to Macy’s — to create this service. So what’s the consumer value in the subscription? The subtext of the announcement is, “Hey look, another revenue stream!” Well, let’s say you shop at, I dunno, Target or Kroger or Safeway. These retailers aren’t affiliated with Klarna, so if you try to use the service there, you have to pay a... Continue reading…

Klarna adds subscription plan Klarna, with 37 million U.S. customers, is strategically launching a $7.99/month subscription service, aiming to diversify beyond BNPL. The move, post a successful Utah pilot, offers subscribers perks like waived service fees, doubled rewards points, and exclusive retail offers. This initiative aligns with Klarna's IPO plans, signaling an ambition to prove its ability to generate new revenue streams. The evolution mirrors industry trends, as BNPL firms like Afterpay and Affirm also explore additional revenue channels amid a shifting economic landscape. The broader insight: surviving post-pandemic, these fintech giants navigate slower growth by adapting and expanding service portfolios. #FintechEvolution #Klarna #BNPL https://lnkd.in/d_AeY2eP

This is the third time this week that I'm posting about leading payments companies' Q1 2024 results but I feel like on a week when Klarna has offloaded its checkout feature - as it fears it would upset its distribution partners (e.g. Stripe and Adyen) - Affirm has posted interesting figures, showing that they are gaining ground and challenging Klarna's dominant position on the #BNPL market. Affirm's partnerships with Amazon, Shopify and Walmart definitely help to expand their online presence. And their partnership with Apple Pay for online payments will further increase its growth. However, the distinguishing feature would be the expansion of this partnership to in-store shopping. BNPL benefits from direct integrations with merchants’ websites and, without that vessel, in-store payments will continue to be a challenge, limiting overall growth. #Q1 #results #earnings #BNPL #retail #payments #innovation

Klarna introduces "Sign in with Klarna," empowering consumers with full control over their personal data while offering a seamless shopping experience.  Decide what to share and enjoy personalized offers - all in a few taps. 🛍 ✨ This new feature is not just about faster checkouts; it's a bold step against US tech giants, offering an alternative that prioritizes consumer privacy and convenience. Available in 23 countries, it's set to redefine online shopping. 🌍 With "Sign in with Klarna," you're in control. Your data, your rules. Get ready for a shopping experience that’s tailor-made for you. 🚀 https://lnkd.in/e7v2rA_x

Payment processor dominance varies by retail category. 46% and 34% of clothing stores, for example, use PayPal and Shopify, respectively, while under 10% use other processors like Adyen, Braintree, Square, or Stripe. However, in electronics, Stripe is the second most popular processor behind PayPal. Learn more: https://ow.ly/n2vL50SmtSi #EnigmaInsights #PaymentProcessors

Discover how Klarna consistently outdid itself during the most critical time of the year - the Peak Season 2023! Learn about the key strategies, meticulous planning, and innovative tools that played crucial roles in achieving unparalleled success in 2023, with Anu Sasidharan! #Klarna #CustomerExperience #Klarna #PeakSeasonSuccess #InnovationInAction

Klarna Checkout, we hardly knew you! (And, yes, that's a very US-centric perspective.) In an interesting deal, Klarna sold its checkout product for $520 million to a consortium of financial investors. Klarna's explanation for the sale is pretty simple: Klarna Checkout was basically competing with PSPs like Adyen and Stripe, who are important distribution partners for Klarna's flagship BNPL and financing products. Its new owners will operate it as a standalone checkout solution moving forward. But the optimized checkout business is a tough space with plenty of competition. PayPal, Stripe, Shopify, Bolt and several others have invested lots of time and money in this space. New entrants continue to come along, including Paze℠, the newly-launched wallet from Early Warning®, owned by a consortium of the US's largest banks. The US continues to be Klarna's growth market, but I'd argue that Klarna Checkout has failed to gain much traction in the States. However, Klarna notes that its checkout business has been profitable, particularly in Europe. Will the new standalone version see growth in Europe and the rest of the world? More details here at PYMNTS: https://lnkd.in/gq23Jk3z and from Finance Magnates: https://lnkd.in/gpje2jkT #payments #checkout #bnpl #klarna

We are kicking off 2024 with a short read for you in The Associated Press. Our CEO and co-founder Sebastian Siemiatkowski shares how Klarna is standing out in the BNPL industry for consumers and retailers. Find out more about our insights in the BNPL sector, the current consumer landscape, and how we have strategically integrated AI into our operations. Dive in here: https://lnkd.in/egiXzgVP