Kahoot!’s Post

Personal branding & modern leadership. I often talk about the necessity for the leaders in the modern world to be actively visible in the digital town squares. You don't necessarily need to become another content creator or flip all social channels into selfie streams, random picture collections or mere daily musings. The point I argue is, when I started my professional journey two decades ago, we used to be in the office most of the working time and the primary (90%+) opportunity about learning from others and about others used to be in-person. Be it learning from the demeanors and subtle cues of senior leaders or strong views of fellow mates. Being in flesh and blood allowed dense information exchange, and mostly synchronous. In the modern world with hybrid work environments, which are likely to stay here in some form or the other our digital cues and views fill in that gap caused by increasingly limited in-person interaction. A lot of that being a-synchronous. Karthik Srinivasan is a top voice in the space of PR, personal branding and communication. This article by him captures the point of personal branding through actively building a digital footprint on social media and more. This one is in the context of career management. My point above has a tangential overlap, thus I suggest you take a read for a lot better explanation than mine. The point of branding that I always find most relevant is about consistency between promise and meeting that promise. I.e. positioning (setting the expectation) and meeting those expectations. That holds true for personal branding as well, IMHO and is the most important aspect of building it digitally. #personalbranding #communications #leadership

Esteemed Associates, Today let's delve into the nuances of a vital aspect of business – reputation management. Reputation is an intangible asset, encapsulating our brand image, client relations, networking outlook, and more. Failing to mindfully manage it can be a costly mistake, potentially wiping out years of hard work. • Reputation isn’t built in a day. It grows over time, just like a tree. With each successful project, every satisfied client, the narrative of trust around your brand solidifies. In marketing, trust is the secret ingredient that wins customer loyalty. • Reputation management begins from within. Your brand's reputation stems from your corporate values, acts, and communication. Paying heed to what you project outwardly is crucial. • Pivotal to reputation management is transparency. In this era of digital proximity, hiding from your mistakes is not an option. When errors occur, owning them well can actually enhance your reputation. • Cultivating a positive online presence is non-negotiable. With nearly everyone connected digitally, failing to streamline and control your online image can damage your brand’s reputation irrevocably. • Lastly, remember that your employees play a significant role in reputation management. They are the best advocates for your brand, and their satisfaction can significantly impact your public perception. Reputation management is a vast field needing nuanced understanding. Like chess, it demands strategic moves, constantly gauging your present stand while planning for the future. In its essence, reputation is perception molded over time based on actions, reactions, and interactions. It's a blend of what you say and what others say about you. It's about ensuring a positive perception, boosting visibility, building credibility, and engendering trust. Closing thought: Reputation is an ongoing journey, and your brand's journey should be navigated wisely. After all, in the words of Benjamin Franklin, It takes many good deeds to build a good reputation, and only one bad one to lose it. Always working to improve our collective game, The Marketing Hive, LLC

Knowing negative PR helps organisations address customer concerns, manage crises effectively, and maintain trust and credibility. By staying informed about negative PR, companies can proactively address potential issues and protect their brand reputation. Negative PR and communication are important for several reasons: 1. Damage control: Knowing about negative PR allows a company to proactively address and manage any negative news or messaging that may arise. By being aware of potential issues, a company can take steps to mitigate the impact and protect its reputation. 2. Maintaining trust and integrity: Effective communication during negative situations is crucial for maintaining trust and integrity with employees, stakeholders, and the public. By being transparent and addressing concerns openly, a company can demonstrate its commitment to honesty and accountability. 3. Minimizing financial losses: Negative PR can have a significant impact on a company's financial performance. By understanding negative PR and communication, a company can take steps to minimise financial losses by addressing issues promptly and effectively. 4. Protecting brand equity: A company's brand equity is closely tied to its reputation. Negative PR can damage a company's brand equity in the long term. By understanding negative PR and communication, a company can protect its brand equity by addressing issues and maintaining a positive image. 5. Legal considerations: Negative PR can sometimes lead to legal issues. By understanding negative PR and communication, a company can avoid legal liability or erroneous admissions of guilt or culpability. Overall, understanding negative PR and communication is essential for managing and protecting a company's reputation, maintaining trust and integrity, minimising financial losses, protecting brand equity, and avoiding legal issues.

Why Reputation Management is Crucial for Your Business BODY: In today's digital age, a business's reputation can make or break its success. With the prevalence of online reviews, social media, and search engines, it's easy for customers to research and share their opinions about businesses. A negative review or social media post can quickly go viral and damage a business's reputation. In this post, we'll explore why reputation management is crucial for your business and how to build and maintain a positive reputation. Reputation affects customer perception Your reputation can influence how customers perceive your business. A positive reputation can build trust, increase brand loyalty, and attract new customers. A negative reputation, on the other hand, can damage your brand's credibility, discourage new customers, and lead to a loss of business. Reputation affects search engine ranking Your online reputation can also affect your search engine ranking. Search engines like Google take into account a business's online reputation, including customer reviews and social media mentions. A positive reputation can improve your search engine ranking, making it easier for potential customers to find your business. Reputation can impact business decisions A business's reputation can also impact its ability to make deals, attract investors, and hire employees. A negative reputation can make it difficult to attract new talent or secure funding, while a positive reputation can increase your business's appeal to potential investors and partners. Reputation is constantly evolving Your reputation is not static - it's constantly evolving based on customer feedback, social media mentions, and other factors. It's important to stay on top of your reputation and address any negative feedback or reviews as soon as possible to prevent them from causing long-term damage. Reputation management is proactive Reputation management is not just about addressing negative feedback or reviews - it's also about being proactive in building and maintaining a positive reputation. This includes creating a strong online presence, engaging with customers on social media, and providing excellent customer service. By prioritizing reputation management, businesses can build a positive reputation, attract new customers, and improve their bottom line. If you're not sure where to start, consider working with a reputation management agency that can help you develop a custom reputation management strategy tailored to your business's unique needs. Remember, reputation is everything - don't let a negative review or social media post damage your business's success.

Organizational apologies can be be a liability or an asset for fostering brand engagement depending on how they are handled

🤓Marketing can learn a lot from the Compliance/Risk function and vice versa🤓 Such as… 🤔What’s the difference between “Tag along clause” and “Drag along clause” 🤔 That was part of the conversation today when we caught up over lunch. I got to know Philip Woo 7 years ago during my Tokio Marine Insurance Group (Asia) days. He was heading compliance and risk function. I was heading Marketing. What made us from colleagues then, to friends today are interesting conversations like these. I would take an active interest in MAS regulations, which Philip would break it down and make it interesting for me. And Philip Woo would be interested in branding, marketing, customer segments. We went through a harrowing project to allow us to contact our customers for cross-sell opportunities 😅 💰Opportunity was worth millions of dollars so the effort was worth it. Thank you for being an amazing friend Philip Woo ! Friends like you make even the most boring things super interesting. Keep shining .. literally 🤩

Roll with your Role   What if your electrician diverted from installing your ceiling fan and walked over to your kitchen sink and worked on a leaky faucet? Or a police officer showed up at a lab to help develop the next-gen flu vaccine? Ridiculous, right? It seems crazy to think that someone would step out of their role to do something that they are not trained, skilled or paid to do and yet, it happens in not so obvious ways every day at every company. It’s the salesperson who spends time complaining to his sales colleagues about a blog post that doesn’t quite give him everything he needs. Or the engineer who talks to her friend in marketing about the flaws in the most recent enablement workshop on Benefits. These examples don’t look as ridiculous as the electrician doing plumbing but over time they have the same effect. Don’t get me wrong, it’s good for sales to give feedback to marketing. And I bet an engineer would have some great feedback for enablement. However, when idea-sharing becomes an obsession that starts to leak into too many conversations this phenomenon of “leaving your role” starts to take place. It happens when we complain about the poor results of brochure to people who didn’t produce it. It happens when a group gets together to come up with a way to change something that isn’t in their area of expertise. Although discussion and feedback are healthy, it’s important to put these things into context. You can avoid inefficiency and can increase your opportunity for success if you are able to first think about yourself in context as it relates to the company. Ask yourself: What role do I play in the organization? Why is this role important? What impact does it have on the overall success of my organization? With these 3 answers in mind, think about the problem that you are facing and then write down the following: 1) the problem you want to solve, 2) what you think the solution looks like, 3) the person in the org who is responsible to solve it. Once you have your context and a clear picture of what you want, pass it along as feedback to the person who is responsible for it (copy your manager) and then let it go and get back to your role. When we execute this plan several things happen.  1.    We recognize ourselves as a valuable part of the organization with specific assigned responsibilities— if a salesperson is focused on marketing and Marketing is focused marketing, who is selling? 2.    We recognize the value of other people and roles in the organization – trust your colleagues’ intent to get better and solve problems. 3.    Our feedback is generally received as constructive which helps to increase our value to the organization. It also instills trust.  4.    We maximize on our role and the role of others in the organization.  When this process is followed the “organizational ecosystem” stays in balance, the circle of life can continue as it should, and you can really roll with your role.   So get rolling! 

Should you over-promise your employer/client or set realistic expectations? I run a business where we help finance brands in researching on finance topics to ensure that the content they post is insightful. In the first few assignments, the clients expected us to increase their followers by 'x' % within 'y' months. This made me believe that all the clients in the industry want similar results. I started working with a couple of clients in April this year. During the kick-off call, I gave the targets we'll be trying to achieve by the end of contract term. Both the clients said that they don't want me to stress on engagement results. This will dilute the content quality. Such assignments are sustainable where your KPIs do not involve factors beyond your control, i.e., engagement. Clients that have asked me to focus only on research quality are the ones that have stayed for the longest time frame. When many brands are creating content, community is not built overnight by posting click-baity content. It is built by genuinely delivering value consistently for a very long time frame. Now when I sit in a pitch meeting, I no longer promise engagement results. But we have increased our focus on creating highly-researched quality content. The client who do not understand this are the ones who anyways won't stay on for years. Hence, there's no point in lying to them for short-term gains. The ones who understand will only pressure you for good quality. This is a controllable factor and helps you in maintaining high lifetime value of a customer. Be it your clients, employers/employees, or family. Always speak the truth! Over-promising might give you short term gain but sabotages long-term relationships. What's your view?

Engagement isn’t a given, no matter how motivated they are at the start. It doesn’t just happen, and it’s not down to luck You’ve gotta stop blaming your clients for not being committed or having a poor mindset…engagement in your programmes is on you! Engagement happens when you plan for it to happen. Just like when you’re planning your social media content…you painstakingly agonise over your hooks, polls, and CTAs And yet in your programme you’ve forgotten to take the time to plan it in…the 12 week programmes that teach you how to launch a programme are usually 11 weeks of marketing and sales, and one week of programme design. If only you spent a little less time on the marketing campaign and a little more time on building a better programme! If you’re not sure where your programme leaks are, but you know something has to change, my GAP Finder diagnostic is your secret weapon for transforming your group programme from average to industry leading! I’ll go through your programme with a fine tooth comb, and assess it against my Programme Excellence Framework. And we’ll have a chat to discuss my recommendations for you to plug the gaps, boost engagement, get them doing the work and shouting about what you do! DM “Gap” and I’ll share the booking link.

Thank you, Campaign Brief, for the recent shoutout on our Consultancy Division’s engagement with RAC.   Our Consultancy Division was created to help businesses solve their marketing resource challenges by providing them with experienced senior marketers for short-term engagements. Strong demand has come from leaders of sizeable internal marketing teams to assist with their short-term resource challenges. Whether that be: → Sidelined projects → Special projects such as product launches → New campaigns → Overflow assistance during peak periods → Extended leave coverage → Covering specific skill gaps → System implementation → Review and audit of campaigns, strategies, processes   We have a highly experienced team of ex-CMOs, Senior Marketing Managers, Marketing Directors, and highly specialised marketers available for short-term projects.   Contact tahnee@themarketingroom.com.au to discuss how we can help solve your resource challenges. #marketingconsultant #consultancy #seniormarketers #experiencedmarketers