Isentia’s Post

RCG Associate Allison Moody explores an interesting topic this week: Unmasking Greenwashing: Behind the Facade of Corporate Sustainability  Dive into how companies blur the lines between 'eco-friendly' claims and reality, misleading consumers with vague terms and false imagery. Discover the alarming stats—53% of eco-friendly claims lack evidence—and the impact on consumer trust. Explore deceptive strategies, from misleading labels to exaggerated benefits. Click to uncover the truth behind greenwashing and its ripple effect on brand trust: https://lnkd.in/eBD72e_w #GreenwashingExposed #CorporateSustainability #ConsumerTrust

Do you think that direct emissions removal (a.k.a Direct Air Capturing) is the fastest and most efficient way to cut emissions? I do!

In today's consumer market, the perception of greenwashing has become increasingly significant. Companies are often accused of misleading consumers about their environmental practices, harming trust and derailing genuine sustainability efforts. I had the opportunity to lead a workshop on this very topic as part of the UWC Building a Sustainable Future 2024 program. This online short course brought together passionate youth from across and beyond Europe to delve into the complexities of sustainability. During the greenwashing workshop, we explored how companies can sometimes present a facade of environmental responsibility while continuing unsustainable practices behind the scenes. Through engaging in discussions and self-reflection activities, participants learned to identify greenwashing tactics and advocate for true sustainability. The program is designed to cover a wide range of sustainability issues, from climate change and economic systems to social inequalities and human rights. I am proud to be part of this initiative that not only educates but also inspires young minds to challenge the status quo and build a genuinely sustainable future. 🌍✨ #uwcbsf #sustainability

Not only companies, but, every single person (including me) is responsible for it! #greenfuture #sustainability #environmentalsustainability #environmentallyfriendly

Interesting read

Here’s to a more critical and caring 2024 🥂 I will simply prioritize working with organizations that put their money and actions where their mouth is. That’s the best use of creativity and energy. What’s your resolution for 2024?

Our planet cannot support the continued use of fossil fuels. Leaders like Joe Biden (Willow Project, Sea Port Oil Terminal) and Justin Trudeau (Bay du Nord Oil Project) need to stop approving massive new oil projects. When will meetings like COP28 UAE actually lead to change? Please listen to the young activists who have to live here after you. #cop28 #endfossilfuels #climateaction #environmentalclassism

Big giants like Shell & SHEIN are causing more harm to our planet 🌎 than we can imagine. Let's chat about the brands we support and the impact they have. 🌏💙 🚫 Fast Fashion: It's a wild ride of trends, but the cost to our planet is too high. Time for a style shift! Your Purchase, Your Power: Every buy shapes the world. Choose brands with a heart for people and nature. Choose BRANDS WITH PURPOSE ❤️ Drop your go-to eco-friendly brands below! 🌿✊ #SustainableStyle #EcoChic #ConsciousLiving #brandingdesign

With Greenwashing becoming the latest consideration for a number of firms, Joanna Watchman offers some guidance as to where to start tackling the new guidance https://lnkd.in/e-D57-wN

As 2024 dawns among a flurry of new EU regulations designed to make our industry more sustainable, it’s clear that the topic of how to avoid greenwashing claims should be top of every business agenda.