ICMG Group’s Post

Now sharing our impactful collaboration with #JayantiInternational, a leading #FMCGbrand in India. Over the past 8-9 years, Jayanti has evolved from a behind-the-scenes player to a market front-runner, particularly with its recent venture into edible snacks. The brand trusted #TheRunawayCrew with #branding and #packaging their new assortment in the Northern tier 2 region. Our goal - deliver swift product releases, create diverse content, and maintain continuous social media engagement. Which, led us to have an approach that was as detailed and dynamic as possible. We established an agile workflow, conducting 3 daily photoshoots and editing an impressive 20 images per day to ensure timely and high-quality content delivery. Crafting packaging designs in sync with the brand's core. That said - those were the days, weren't they? Back when social media content creation was an art form in itself. Each piece of content had its own story to tell, crafted with detail and purpose. From concept to execution, every post was a creative and quality-driven piece, shot beautifully. It was about giving more to the audience, not just recycling existing content. Makes us ask a question - How do you feel about the shift in #ContentCreation today? More on the project on: https://lnkd.in/dEVnWv47

Attention! Watch out for our Ad tomorrow in Hindustan Times. #TREVOC #WatchOutAd #LatestNews #LegacyAndLuxury #StayTuned #LuxuryRealEstate #Gurugram #Imagine #Innovate #Inspire #BuildingLegacies #TheTREVOCExperience #LuxuryLifestyle #Transparency #Revolution #Excellence #Values #Opulence #Commitment #TrulyTREVOC Gurpal Chawla Sehaj Chawla Harjas Chawla

We've all savored the fame of Camerry 🍦Ice Cream, a household name in #Kerala. Now, let's delve into its fascinating origin story. Camerry Ice Cream emerged from a distinguished ice cream brand in Kerala. Initially formed by five promoters, internal conflicts led one partner to depart, leaving the remaining four to establish a new brand – "Merricream." The brand initiated production and promotions under this name, appointing Fahad and Nasriya as brand ambassadors. Unfortunately, legal constraints 🚫 forced a rebrand, giving rise to "Camerry Ice Cream." Post-rebrand, the promoters executed an aggressive marketing strategy, positioning their product as a premium choice for high-end👥️💸 consumers. Notably, the Love as Many Flavors ad faced challenges, failing to resonate with the intended audience. 📢Promoting a #brand poses numerous challenges, and undertaking a rebrand while maintaining its essence is no simple task. It's crucial to initiate a rebrand when necessary; otherwise, the brand risks fading away both in the market and in the 🧠minds of the 👥️#targetaudience. A thoughtful #rebrandingstrategy ensures the brand stays relevant and resonates effectively with its audience. #camerryicecream #rebranding #brandingstrategy #nazriya #fahadfasil #handller

Joy across the earth,🌎covered in a blanket of sacred positivity✨ Yes, it’s a momentous occasion for every Indian: the consecration of Ram Mandir.🌷 Every individual is immersed in happiness and enthusiasm, and so are the Brands! They are actively trying to engage with the audience through various marketing campaigns and BTL activities on their way to Ram Bhoomi. I have tried to give you some insights below:🦋   Inox Leisure Limited PVR: They have announced the live screenings of the Ram Mandir inauguration across 160 cinema screens in 70+ cities.   Uber: They have initiated operations in Ayodhya by introducing EV autos in the temple city.   Dabur India Limited: They have joined hands with Dhabas' on the highways for its range of Real juices and Hajmola digestives. Also, they will be donating a portion of their product sales profits from January 17 to January 31 to Shree Janmabhumi Teertha Kshetra.   Adani Wilmar Limited: Their activations include a Jalebi Sampling Spree, fritters platter, mega-blog event, and below-the-line activities like gate branding and hoardings. Also, the company is leveraging television 📺 sponsorship during the Shrimad Ramayana broadcast, coinciding with the celebrations at Ayodhya. ITC Limited: They have associated with Shri Ram Janmbhoomi Teerth Kshetra, with its Agarbatti brand Mangaldeep, for donating dhoop for six months and providing various support items for the temple and devotees.   Galalite Projection Screens: They have announced to put up the world's largest seamless projection screen at the Ram Temple. #ayodhyarammandir #rammandir #ayodhyadham #marketing #marketsting #sponsorship #branding #advertising #brandawareness #BTLactivities #digitalmarketing #marketgrowth #divinecelebration #unityindiversity #jaishriram #advertisingstrategies #brandengagement

Hi Everyone! 🚀This is Day 15 of learning the "30 days 30 business lessons Challenge" 🚀 🔥   ✨ Day 15: Unveiling the Secrets of Kurkure's Success #30Days30Lessons   Today's business lesson comes from the irresistible world of Kurkure! This innovative snack brand carved its own path with these key takeaways:   1️⃣ Differentiation is King: By venturing into a new category, Kurkure avoided competition and set the stage for future recognition. 2️⃣ Branding Brilliance: Remember the orange takeover of Chandigarh? Eye-catching branding established Kurkure as a unique snacking option. 3️⃣ Families First: Understanding their audience, Kurkure targeted families with relatable advertising, boosting sales. 4️⃣ Regional Flavors, Regional Love: Kurkure capitalized on regional preferences with flavours like Punjabi Kadhai Masala, creating a deeper connection with consumers. 5️⃣ Tea-Time Snacking Genius: Tapping into peak snacking times with targeted marketing further amplified Kurkure's success.   Stay tuned for more business insights tomorrow!  #Kurkure #Innovation #Branding #Marketing #ConsumerInsights #RegionalMarketing #Snacking #Engagement #CustomerLoyalty #BusinessLessons  

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Recently visited Pehalwan Kulcha (estd. 1953) in Amritsar, a quaint spot with an enduring charm, recognizable by the queue outside. Here, kulchas are served on butter paper and condiments (Chole & Chutney) in leaf bowls, blending simplicity with eco-consciousness. Whether this is a cost-saving tactic, an eco-friendly initiative, or a clever marketing strategy to stand out, it's open to interpretation. What stands out is how these choices have shaped the brand, drawing both locals and tourists to enjoy delicious kulchas priced at an affordable price. The decision not to modernize the shop adds to its authenticity, proving that true brand building lies in understanding and valuing what your customers seek. This ingenious approach has made Pehalwan Kulcha a must-visit for anyone coming to Amritsar, with food influencers spreading the word far and wide. Remarkably, without spending on advertising, only through its food and authenticity, it has become a beloved culinary landmark. It's a testament to how consistency, credibility, and a bit of ingenuity in branding can turn a small eatery into a must-visit destination. #BrandBuilding #Authenticity #SustainableChoices #MarketingStrategy

Light up your Ram Navami with joy and success! May this auspicious festival bring happiness and prosperity to your life. Celebrate new beginnings and infinite possibilities. 🙏✨ . .  #RamNavami2024 #FestivalOfJoy #SuccessAndHappiness #ProsperousCelebration #CulturalCelebration #SpiritualGrowth #NewBeginnings #CulturalHeritage #JoyfulFestival . #teztecch #DigitalTransformation #businessgrowth #branding #DigitalMarketing #OnlineSuccess #ProfessionalGrowth #ITBranding #Advertising #Nagpur

As the entire nation is decked up for the Ram Mandir consecration ceremony, India’s top brands have also queued up to be a part of this mega event to capitalize on the momentum and enthusiasm among the people, especially among the Hindu belt. The point here is why brands are seeking an opportunity for business with the clear support of religious quotients and looking for an emotional appeal from the audience. Dabur India Limited a homegrown brand, for instance, has floated half-page advertisements in the Hindi newspapers Meanwhile, TV commercials and digital and outdoor ads are also being launched on this occasion to promote popular brands with the temple as the theme. Another FMCG firm Adani Wilmar Limited has planned a range of on-ground activities under its popular cooking oil brand, Fortune Foods using the Ram Mandir theme and it is also leveraging television sponsorship for the entire duration of the TV show ‘Shrimad Ramayana’. The marvelous marketing doesn’t stop here, BOROLINE GDPharma has launched new packaging that features the Ram Mandir emblem. Homegrown T-shirt brands are selling the ‘ Ram-Mandir Merchandise’. With experiential marketing, Coca-Cola India will be seen in a regional color theme in a Hindi brand activation, putting up reverse vending machines and changing its red color branding with brown to go along with the temple’s theme. Isn’t it insane !!! You either disguise it with devotion to the cause or make the best out of the cause. The Inauguration of Ram Mandir is surely historic but how do you feel about the brands making this a source of making money and profits? Will the 22nd of January every year be a date that Media planners need to keep in mind? Comment down your point of view. #rammandir #marketing #marketingcampaigns #brands #strategy

What’s the value of enjoying life without any worry? It’s priceless, right? Give your clients exactly that with Godrej Locks, so that they can leave their homes knowing it’s safe while they enjoy life to the fullest. #HappyIndependenceDay #GodrejLocks #GoLiveFreely #HarGharSurakshit