HubSpot For Startups’ Post

Marketing: A maze or a game-changer? 🤷♂️ Discover the BIG mistakes businesses make in the first 18 words of this post.👇 Hey there, business leaders! 👋 You've climbed the corporate ladder, now you're at the helm of your own venture. You know the value of investing in marketing, but... where to begin? 🚀 Here's a truth bomb: Not everyone is your client! 💣 It's a common mistake, but we're here to help you avoid it. #KnowYourAudience #AvoidMistakes In today's episode of "Jonny Ross Fractional CMO", I chat with Kyle Golding about mastering marketing and strategic growth. We delve into the major blunders organizations make and how to sidestep them. 💼📊 Consider this a sneak peek! 🎧 Find the full podcast episode via the link in the comments. Now, let's stir the pot a bit. What do you think are the biggest marketing mistakes businesses make? Drop your thoughts below and let's get this conversation started! 🗣️👥 Ready to turn marketing from a headache into your secret weapon? Listen in and let's grow together! 🌱 #FractionalCMO #MarketingStrategy #BusinessGrowth

🤔 How much should you invest in marketing? In episode 58 of The Demand Gen Fix, Deanna digs into a crucial question many organizations ask us: How much should we invest in marketing? Whether you're a startup or an established player in the HR tech space, understanding how to strategically allocate your marketing budget can make the difference between obscurity and visibility. A few key points from the podcast: Investment levels should align with your business size, brand awareness, and growth goals. For startups or lesser-known companies, a more substantial initial investment may be essential to gain traction. Growth-oriented firms often allocate 10% or more of annual revenue towards marketing efforts. Tune into Episode 58 for more thoughts on aligning your strategy and budget to scale effectively: https://lnkd.in/gbiaHG9b #MarketingInvestment #HRtech #BusinessGrowth #DemandGen #MarketingBudget

🚀 Are companies missing out on success by focusing solely on core business? In a recent podcast with Kilian Karrasch, Jan Sedlacek, our Co-founder, discussed the secret sauce of successful corporate innovation. 👉 Most companies we talk to operate with a short-term mindset, leveraging existing resources for immediate competitive advantage instead of planning for the future. Here’s what they do: Assess their existing core business resources and create a strategy to leverage them as quickly as possible into a new business model, assuming this will give them a true competitive advantage. The problem with this logic: it forces them to stick to what they’ve always done. Here’s the thought exercise Jan suggests instead: Don’t focus on the resources you can leverage today, but think about what resources you can bring to a new venture 2 or 3 years from now, if that business becomes successful. 🎧 Want to dive deeper? Listen to the full episode for expert insights on business growth and corporate innovation. Link in the comments. 👇 #innovation #corporateventurebuilding #businessgrowth

On Episode 2 of The StartUp Marketer podcast, I discussed the marketing metrics that VCs look for when evaluating investment opportunities. Throughout my career in venture, seeing thousands of early-stage deals, and my time as an operator, I've learned that the marketing function for a young company is the most nuanced. What VCs look for, and more importantly, what CEOs should look for in marketing professionals, varies widely depending on the company and what the company is trying to do. I get into these nuances on the pod, which you can listen to via the link below. Koka Sexton, thanks for having me! CC: Mack McKelvey

Tune into our latest episode to learn how to transform your branding strategy. Sandeep Dayal shares insights about using cognitive science to build lasting customer connections.

Simple and effective advice that many business leaders ignore + how to avoid / stop making these mistakes and improve your potential for success.

🔊 New Podcast Episode Alert! 🔊 Join us for Episode 12 of "The Elusive Consumer" as our Americas CEO Ellie Tehrani chats with Sandeep Dayal, Managing Director and Executive VP at Cerenti Marketing Group, LLC. In this insightful episode, Sandeep delves into the evolving landscape of brand management, offers strategic advice for startups, and shares surprising findings from his book, "Branding Between the Ears." Don’t miss out on this deep dive into marketing with empathy and the power of understanding consumer psychology. Tune in now! Link to the podcast is in the comments section below!

Tune In to The Manufacturing Come Up episode hosted by Malachi Greb, CEO of Elite Automation featuring Special Guest Chris Elston, Founder of Mr PLC! Get ready for an engaging discussion on monetization and AdSense strategies that you won't want to miss! 🌟 Join Malachi and Chris as they dive deep into the world of monetization, sharing valuable insights, practical tips, and real-life experiences. Discover how to leverage AdSense effectively to maximize your revenue streams and propel your business forward! 💰 Whether you're a seasoned entrepreneur or just starting out, this podcast episode is packed with actionable advice to help you succeed in the digital landscape. Don't miss out – tune in now! 🎧 #PodcastAlert #MonetizationMastery #ExpertInsights #MCU #Elite #EliteAutomation

As a founder, your time is valuable. There comes a time when you need to start hiring a sales team. On our latest podcast episode, Catherine Donaldson, startup and growth marketing expert, and Bryan Karas, GrowTal Founder and CEO, dive into the different inflection points that founders hit as they grow their business. Here’s a sneak peak into the transition from founder-led sales… Tune into our latest episode (linked below!).

How do you succeed as a marketing leader at a fast-growing startup? I sat down with Devon O'Rourke on Embracing Erosion to share more about my journey as marketing leader from pre-revenue to post Series D at Beamery. We covered off on a ton in this conversation, including... 🌱 How to build and scale a marketing team from the ground up 🔄 How to evolve your skills as a marketing leader, and the capabilities that are most important at every stage of growth 🔎How to find and develop world class talent 🤖 How to use technology and AI to hire based on potential vs past experience 💊 Why in difficult times it’s important for your product be perceived as a painkiller vs a vitamin (and how to evolve your positioning in line with this) You can find the episode wherever you get your podcasts. Give it a listen and let me know what you think. What are the strategies that have helped you find success as a marketing leader? #marketing