【 #品牌故事 】造車只是副業?法拉利的賽車魂
Is making cars just a side business? The racing soul of Ferrari
法拉利(Ferrari),這個叱吒賽車場多年、同時製造許多名貴超級跑車的企業上市逾8年,股價已上升約8倍;單計今年股價亦上升了超過20%!法拉利近月的升勢,除了賣車成績理想外,更重要的是7屆一級方程式(F1)世界冠軍——咸美頓(Lewis Hamilton)將於本季F1結束後離開平治車隊、轉投法拉利;當日相關消息傳出後,法拉利股價單日上升逾12%,市值暴漲70億美元!
誠然,作為7屆F1世界冠軍,咸美頓自然有其市場價值。但股價單日爆升12%,賽車對於法拉利這個品牌,真的這麼重要嗎?
Ferrari, a company that has dominated the racing world for years and manufactures many luxurious supercars, has been listed for over 8 years, and its stock price has risen about 8 times; just this year, the stock price has also risen by more than 20%! Ferrari's recent surge, apart from the satisfactory car sales, is more importantly due to the 7-time Formula One (F1) World Champion Lewis Hamilton leaving the Mercedes-AMG PETRONAS F1 Team and joining Ferrari at the end of this season. After this news was released, Ferrari's stock price soared over 12% in a single day, with its market value skyrocketing by $7 billion!
Indeed, as a 7-time F1 World Champion, Hamilton certainly has his market value. But with the stock price soaring 12% in a single day, is racing really that important to the Ferrari brand?
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