Hop Lun’s Post

Please check out Prof Emma Macdonald's latest article in The Conversation. Some great research using real world examples to demonstrate how business-charity collaborations can lead to a win win situation for everyone including the environment!

I just realised I forgot to share an article I wrote a few months ago on a topic close to my heart: sustainability in marketing. 🌱 Check out Sustainability in Marketing: How Brands Are Going Green where I explore how brands are innovating to reduce their environmental impact. 🌍 Read it here: https://lnkd.in/gpJsTJW9 How is your organization embracing sustainability? Let’s discuss! #Sustainability #GreenMarketing #EcoFriendly

Some interesting insights into the global supply chain market in this month's edition of the VOI. Turn to page 6 for my thoughts on the significance of sustainability for SME's : https://lnkd.in/ekCTnkUm #espace #freightforwarding #sustainability #sustainablefreightsolutions

Since 1997, I've championed #transparency and sustainable global #supplychains. Over the past two decades, our innovation has centered on designing for #sustainability and fostering #sharedvalue creation. Grateful to the World Economic Forum for featuring our narrative. #circulareconomy #community #openinnovation #together

Building a Better Business: Why it's important to prioritize sustainability, kindness, and the greater good! 🌍✨ #BusinessEthics #SustainabilityMatters #PositiveImpact #KindnessMatters #StrategicImperatives #EthicalBusiness #MakingADifference #SocialResponsibility

Breakfast networking with impact. Thank you for organising Bex Bolland Great to hear such inspiring stories from businesses committed to making a positive impact Shelley Lawson Phillip Kalli Sebastian Elwell FPFS TEP Key messages : 👬find your tribe and ask for help 🤦♀️start with the end in mind. What’s your why ✈️ behaviour change en masse is critical 🚛 your biggest impact may be in your value chain 💪start with the thing that will have the biggest impact ‘We all need to get there or none of us will get there’ Sebastian Elwell FPFS TEP #sustainability #nature #netzero #noplastic #sustainablesupplychain

MICROPLASTIC POLLUTION is a PIVOTAL ISSUE affecting our planet. Learn about the concerns of Emily Penn and how she TAKES ACTION on this issue. Be INSPIRED. https://lnkd.in/gqp49y_a Emily is an ocean advocate and expert on plastic pollution. For 15 years she’s been at the helm of change: putting the plastics issue on the map, shaping the conversation and catalyzing action. Besides her dedication to helping people grasp the TRUE CHALLENGE of OCEAN PLASTIC AND TOXIC POLLUTION and enabling us to find SOLUTIONS, Emily also champions the FIGHT AGAINST MICROPLASTICS. Change Drivers, is an award-winning Warner Bros. Discovery Impact series of short form videos that gives voice to exceptional people, like Emily, who lead by example. It is time for #innovators, #entrepreneurs, #startups, and #smallbusiness to TAKE ACTION by developing INNOVATIVE BUSINESS MODELS capable of DRIVING CHANGE to overcome the great human HEALTH and ENVIRONMENTAL PRESERVATION challenges ahead.   WinSolutions | Winning Impact supports and invests in startups and SMEs with viable disruptive innovations in #biodiversity, #healthyfood, #nutrition, #healthcare and #renewableenergy spaces.

On this World Population Day, let's celebrate the tapestry of 8 billion stories that weave together to make our planet vibrant and diverse. Each individual brings a unique perspective, culture, and contribution to our global community, enriching our collective human experience in countless ways. It's a reminder of our interconnectedness and the beauty found in our differences. At eem Branding, we believe in embracing diversity as a source of strength and creativity. It's through understanding and respecting each other's backgrounds that we foster innovation and empathy in everything we do. Today, let's pledge to advocate for inclusive practices that honor every voice, ensuring that everyone's story is heard and valued. Join us in spreading awareness and appreciation for the richness of human diversity. Together, we can build a world where every individual thrives, supported by a society that celebrates their uniqueness. Happy World Population Day! #WorldPopulationDay #DiversityAndInclusion #GlobalCommunity #CelebrateDiversity #InclusiveCulture #HumanConnection #EmpathyMatters #UnityInDiversity #SocialImpact #CommunityEngagement #EemBranding #CreativeAgency #DigitalMarketing #InspireChange #TogetherWeCan #EmbraceDifferences #CulturalHeritage #CelebrateIndividuality #GlobalCitizen #SupportInclusivity

Interesting piece Bloomberg Green on how Extinction Rebellion's pivot from "public disruption as a primary tactic” to focus on mass mobilisation has seen them gain more followers, become credible as a cause-related movement, and even increase financial donations. Why did they change? First, they understood that the audience they need to get onside don't want to be associated with what is considered an unruly element. Their allegiances to any form of movement is their social currency - a reflection of them as an individual and what they believe in and care about. And second is what the piece cites as "the 3.5% rule." This evidenced-based approach suggests that "nonviolent protests engaging around 3.5% of the population have historically been able to effect change." They wanted change. Change wasn't happening. So, THEY adapted their approach and it looks like it's working. Like any business, you need to look at your target audience and think about what THEY want and need and not what you THINK they want and need. Pivoting is hard, sometimes painful. But the focus must always be firmly fixed on the ultimate vision that you have. https://lnkd.in/e6WQ2ewj https://lnkd.in/e6WQ2ewj

What an inspirational and motivational interview with Tom Dawson Revolution-ZERO I can take so much from this and apply it to my own circular economy goals. ·The displacement of single use, non-recyclable, non-biodegradable filters in air scrubbers to be replaced with a circular economy zero waste solution.   · To overcome the resistance and unethical business practices from organisations who want want block zero waste innovations so as to protect their recurring revenue from single use consumables which at the end of a short service life will end up in landfill, cause pollution and a burden on our environment. · Go where you’re valued, do what you do well, be resilient never give up. Do the research, believe in what you do, do it for the right reasons and you will achieve your goals. · To quote lyrics from an 1980’s Irish rock band song “To Win Just Once” To race with speed along the track, break the tape and not look back, To never have considered loosing, As if to win is by your choosing, Bare your sole for all to find, An honest heart and an open mind………… #netzero #sustainability #circulareconomy #reducewaste #reuse #recycle #airquality #indoorairquality #infectionprevention #infectioncontrol #nhs #healthcareinnovation #cleanairsolutions #carehomes #hospitals