GumGum’s Post

🔐 Privacy Laws Update: As ShredFinder, your go-to platform for local shredding companies in Australia, we're thrilled about the upcoming privacy law changes: * Ad Opt-Out: Users gain control over targeted ads for a personalised online experience. * Right to Forget: Individuals can request personal info removal, boosting digital privacy. * SMB Rules: Small businesses get streamlined privacy regs for practical compliance. https://lnkd.in/eRAyVKd4 How do you see these changes impacting your experience? #PrivacyWin #ShredFinder #LocalShredders 🌐🔒

Are you terrified or excited about the upcoming Privacy Act Reform? 😨 In this MUST-READ article, Frederic Chanut breaks down the proposals that will most affect marketers and what we need to do now. This is a practical exploration of the new Privacy Act reforms, how it will change the marketing landscape in Australia, and how marketers can continue to ‘market’ with the new reforms in place. https://lnkd.in/gDQ-cWtc

The Privacy Act Reform draft legislation will be tabled at any moment. The implications for marketers are significant. Be prepared for the changes. Take a look at how it will affect you as a marketer 👇

Attention Marketing Professionals: The potential TikTok ban in the US could reshape our industry. This development points to the urgent need for a national data privacy law and presents a unique set of challenges for compliance. Explore our in-depth analysis on how to effectively adapt your strategies in this evolving landscape. #MarketingStrategy #DataPrivacy #TikTokBan Read the full article here: [https://lnkd.in/d76-_4Xm]

Australian Privacy Laws are changing, and marketers need to take note. According to IAG analytics and AI chief Willem Paling, those who thought they could avoid being subject to the Privacy Act using new identity platforms, clean rooms and complex hashing processes will need a new approach very soon. Check out this overview from Mi3 Fast News for key takeaways on the progress of the Australian Privacy Laws and what it means for marketers. Stay informed to stay compliant. #AustralianPrivacyLaws #MarketingCompliance #DataPrivacy

The Colorado Attorney General's office published its final list of "valid" and "recognized" universal opt-out mechanisms ("UOOM" for short). The sole finalist was the Global Privacy Control. Buried at the bottom of the announcement, however, was a note that the AG reserves the right to update the list at any time, so we should keep our eyes out for new additions, and perhaps more importantly, this list represents the UOOMs that the AG "will prioritize for enforcement." I would expect that, on July 1 (the day the UOOM opt out rules go into effect), the AG will begin sending compliance notices to companies that sell data under the Colorado Privacy Act and do not appear to honor Global Privacy Control signals. This gives companies who sell data six months to add GPC signal processing to their websites. And based on the AG's public remarks that they will focus on helping companies achieve compliance, rather than penalizing "footfalls," hopefully companies that cooperate with the AG to update their website and data-selling practices will be able to avoid penalties. In his own words, the AG said, "Our number one priority are those who are willfully noncomplying with the law, that is where our blood is going to most boil." So, if anything, trying to avoid such boiling is step 1. #coloradoprivacyact #globalprivacycontrol https://coag.gov/uoom/

The Australian Privacy Act overhaul has been delayed, with no date specified for media agencies and their clients to work towards to prepare privacy compliance efforts. Upcoming changes will bring significant implications for the collection of personal data and targeting specific audiences. 🎯 Our Co-Founder and Head of Digital and Growth, Joe Frazer, explains in AdNews Australia that the delay is unsurprising, and while there are benefits for clients in unlocking stronger data privacy workflows, the Privacy Act has lacked industry consultation. "Engagement with the industry has been fleeting, lacked true consultation, and there is some risk associated with how the Privacy Act could roll out as a result. I hope the government approaches the next phase of consultation with more openness and industry input." Read the latest on what the legislation means for media agencies, clients and the wider industry below. 👇 Jason Pollock Maurice Riley Laura Kleiman Adam Krass Antonio Panuccio Yael Milbank, Trent Lloyd John Bevitt Sarah Waladan Sarla Fernando Sam Buchanan - MAICD, JP #HalfDome #AdNews #PrivacyAct #DataPrivacy #MediaAgencies https://lnkd.in/eCMSvuDx

In-House Privacy is helping it's digital marketing clients navigate compliance with privacy law, including the newly enforceable CCPA Regulations. Read Ben Isaacson's article for our client, Choozle, 'Decoding California's Privacy Changes: 5 Must-Read Updates for Digital Marketers' to learn how to comply with these regulations. https://lnkd.in/gb7mFiJU #privacy #dataprivacy #ccpa #digitalmarketing

Bipartisan federal bill seeks to standardize US privacy protections Senators Cantwell and McMorris Rodgers recently introduced a new bipartisan bill, the American Privacy Rights Act (APRA), that, if passed, would give consumers more control over their data. This bill could become a national standard and replace existing state laws. The APRA would allow users to opt out of targeted advertising, delete their data, and sue companies directly for privacy violations. However, the right to sue and the preemption of state laws could make it difficult to pass the bill. This is not the first attempt at a federal privacy law, and it remains to be seen if APRA succeeds. If you would like a free consultation on your data privacy risk, please email MatrixPoint at info@matrixpointconsulting.com https://lnkd.in/gYAQjr2S

This could be a big step in the right direction and huge in giving individuals more control over their personal information. Most can agree streamlining compliance by eliminating the current patchwork of state privacy laws is a positive for businesses as well (although, Maryland's latest bill is impressive). Yes, there is still more to be said about exemptions for small businesses, potentially weak enforcement, and not specific data minimization standards. But perfection is the enemy of progress - and this is progress https://lnkd.in/ebhUGf5Q