Earlier this summer, our team in Amsterdam had an informative Lunch and Learn with our Dutch publisher partners at The Hoxton. Jeremy Pacome, Head of International Demand at GumGum EMEA, presented the Mindset Upfronts, highlighting the powerful combination of contextual, creative, and attention. The event concluded with a healthy discussion over lunch around the table. Thank you to everyone who joined us! 🌟📊🍽️ #gumgumemea #contextualadvertising
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Congrats to the semifinalists for Best of Weedmaps 2024! If you’ve been selected, here’s how to improve your chances of winning: You have from now until February 29th to encourage your customers to take action on your listing to help you win! ⭐️ Each order completed = 1 point Each order completed on a semifinalist dispensary or delivery listing will result in one vote for the retailer. Each semifinalist brand item in a completed order from any retailer listing (semifinalist or not) will result in one vote for the brand. ⭐️ Each Favorite = 1 point ⭐️ Each Review = 1 point Don’t forget to tag @weedmaps on social and use this link to help your customers find the Best of Weedmaps page faster and vote: https://lnkd.in/geAfF28F Check your email for more details.
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It's time for a digital revolution! We need to meet consumers in moments that matter. With GumGum's Mindset Platform™, reaching your audience has never been easier. Join the revolution and connect with your target audience today! #digitalrevolution #mindsetplatform #marketing #advertising
Did you miss out on GumGum's inaugural Mindset Upfronts in the UK? We've got you covered with some key tips and takeaways from those who attended! 🚀 #industryinsights #mindsetupfronts #digitaladvertising
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It's time for a digital revolution! We need to meet consumers in moments that matter. With GumGum's Mindset Platform™, reaching your audience has never been easier. Join the revolution and connect with your target audience today! #digitalrevolution #mindsetplatform #marketing #advertising
Did you miss out on GumGum's inaugural Mindset Upfronts in the UK? We've got you covered with some key tips and takeaways from those who attended! 🚀 #industryinsights #mindsetupfronts #digitaladvertising
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Weetabix has launched a new on-pack promotion offering shoppers the chance to win a smart watch every day by scanning the QR code on select varieties. Participants can also win thousands of Weetabix-branded footballs and gain access to the 'Great Starts Game Plan' hub, featuring advice from nutritionists working with England Men’s and Women’s teams. The promotion is live until 31 July and includes Weetabix Original, Banana, Chocolate, and Protein varieties. This is a great promotion for a number of reasons: Leveraging the Euro 2024: With England and Scotland participating in the tournament, the promotion aligns with the buzzing summer of football, providing a unique opportunity to engage football fans and health-conscious consumers. Simple Participation Mechanic: The use of QR codes offers a convenient and straightforward method for participation, enhancing the overall customer experience and increasing engagement. Attractive Rewards: The chance to win a smart watch daily and access valuable advice from nutritionists adds significant value to the promotion, making it compelling for consumers and setting the brand apart from competitors on store shelves. #onpackpromotions #QRpromotions #weetabixpromotions #salespromotions
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Weetabix has launched a new on-pack promotion offering shoppers the chance to win a smart watch every day by scanning the QR code on select varieties. Participants can also win thousands of Weetabix-branded footballs and gain access to the 'Great Starts Game Plan' hub, featuring advice from nutritionists working with England Men’s and Women’s teams. The promotion is live until 31 July and includes Weetabix Original, Banana, Chocolate, and Protein varieties. This is a great promotion for a number of reasons: Leveraging the Euro 2024: With England and Scotland participating in the tournament, the promotion aligns with the buzzing summer of football, providing a unique opportunity to engage football fans and health-conscious consumers. Simple Participation Mechanic: The use of QR codes offers a convenient and straightforward method for participation, enhancing the overall customer experience and increasing engagement. Attractive Rewards: The chance to win a smart watch daily and access valuable advice from nutritionists adds significant value to the promotion, making it compelling for consumers and setting the brand apart from competitors on store shelves. #onpackpromotions #QRpromotions #weetabixpromotions #salespromotions
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At Mamamia we know what women are reading, listening to, what they are talking about and importantly know how to leverage millions of data points to create authentic connections between brands and our audience. Our audience is deeply engaged and our unrivalled influence creates huge opportunity for brands to shift the needle, all the way through the funnel. Over the next few weeks we will be sharing examples of how we have delivered incredible results for a range of clients. The result of the below Sunbites example was a +17% lift in brand awareness and +10pts in purchase consideration. That is huge. We are obsessed with delivering results and that is why we do over 60 brand uplift studies a year! We have a huge library of case studies and we leverage those learnings to ensure we are maximising results for all clients. We know what works. If you have a problem that you need help with, reach out through one of our incredible sales team, me or send a note to wevegotaproblem@mamamia.com.au
WE’VE GOT A PROBLEM Problems don’t phase us here at Mamamia. In fact, we love them. They get our creative juices flowing. Each week we’ll be sharing a problem that’s been thrown our way by one of our brand partners and we’ll show you how we tackled it. This week: Sunbites Got a brand problem? Send it to us at wevegotaproblem@mamamia.com.au Client: PepsiCo Media Agency: PHD Mamamia Sales: Amy Brooker (nee McKean) Mamamia Strategy: Talia Phillips Mamamia Implementation: Bronte Wiles Natalie Harvey, Mia Freedman
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This week we're sharing Pioneer Intelligence's take on 2023’s Hottest Cannabis Brands. Today's focus is on Earned Media performance of those brands operating in four states or more. Shout outs to: Curaleaf | Trulieve | Cookies | Cresco Labs | MedMen | Columbia Care | Verano | STIIIZY | Wana Brands | Viola Brands | Kiva Brands, Inc. | 710 Labs | Wyld | The Botanist | Khalifa Kush #cannabismarketing #marketinganalytics #pioneerintelligence
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Last night's poppi Ad was exactly how brands should be leveraging big activation moments like the Super Bowl. 1. It quickly drew your interest with big ideas (history of human progress) 2. Demonstrated self-awareness (soda is a dirty word) 3. Paved the path for a mindset shift (soda is healthy and here to stay) 4. Complemented Real-Time Activities (viewers are drinking and socializing) That last point is HUGE. Immerse yourself in the world of the viewer, context matters. Healthy soda lives in the moment of a Super Bowl party. It starts conversations like, “I’ve been trying to quit soda, maybe I should try this”. By contrast, Pfizer was not a good fit for Super Bowl spots. No one wants to be reminded about cancer during the Big Game, even if it’s a positive spin. It’s a mood killer at a party and kind of awkward. poppi is fun and light. What Super Bowl media should be. Well done PepsiCo
The Future of Soda is Now | Poppi Super Bowl LVIII 2024 Commercial
https://www.youtube.com/
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🚀 Empower Gum: Energizing Malaysia, One Chew at a Time The Visionaries: Meet Wen Chun, the driving force behind Empower Gum. Fueled by a commitment to performance and productivity, Wen Chun sought a better alternative to the multiple cups of coffee and energy drinks, leading to the creation of Empower Gum. A Caffeinated Revolution: Empower Gum stands as the pioneer in Malaysia, introducing caffeine-infused chewing gum. This innovative approach offers a convenient and effective solution for staying alert and energized throughout the day. BizPod's Guiding Hand: Empower Gum's journey is enriched by the unwavering support and guidance from BizPod. Seasoned mentors provided invaluable insights, refining the business strategy and market positioning. Through BizPod's extensive network, propelling its brand's visibility and market reach. The Future of Energy: Empower Gum envisions being available across diverse offline channels, establishing itself as the go-to caffeinated chewing gum brand in Malaysia. Join us in celebrating Empower Gum's commitment to revolutionize the energy-boosting market! 🌟 #BizPodSpotlight #EmpowerGum #EnergizingMalaysia
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